This is a presentation for the Miami Ad School SWAT Team.

1. HAVING A HARD TIME
REACHING MILLENNIALS?
LOOKING FOR MORE THAN THREE
APPROACHES TO A PROBLEM?
WANT SOLUTIONS
BEYOND TRADITIONAL MEDIA?
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

2. The Millennial Advertising
Agency within Miami Ad
School.
The SWAT TEAM handles a wide variety of
projects for global brands with guidance from
industry professionals.

3. [4] Reasons
TO WORK WITH MIAMI AD SCHOOL’S SWAT TEAM
We’re Millennial.
We know how to talk to your
market because we grew up in the
digital age and live our lives
online.
We’re Global.
We can crowdsource the hundreds
of creatives and strategist at our 14
school locations around the world
and focus our international talent
on your project.
MIAMI
You Need Unbiased Creative.
Our students are outside the traditional
agency/client relationship. Their work has no
preconceived ideas of media, application or
content direction.
We’re Proven.
Proven 20 year track record. Award show
domination. Our high standards make us the
go-to choice for brands looking to solve a
problem with global creative talent.
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

4. Brands Asked Us for Millennial
Insights on:
How do we reinvigorate the Green card making it relevant to a younger audience?
How do we enter the breakfast market?
How do we get Latinos to break from the traditional and drink cold coffee?
How do we sell casual wear?
How do we make a family car sexy?
What product should we invent for guys on the go?
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

5. We Deliver the New Generation’s
Thinking and Creativity.
We put up to100 of the brightest millennial minds to work on your project. The future thought
leaders of tomorrow collaborate with you to generate strategic and insightful, creative solutions.
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

6. We are Coached and Trained
by the Collective Genius of the Industry.
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

7. PREVIOUS CLIENTS SAID:
“The Lab is incredibly
structured and reliable.
The ideas that approximately
30 teams came up with were
creative, forward thinking,
and useful.”
UNICEF
Nicholas Ledner
Social Media, Trends
Coordinator

8. PREVIOUS CLIENTS SAID:
“To put it simply, the quality
of thinking, level of creativity,
passion and insight was
nothing short of remarkable.
The students displayed experience
well beyond their years.”
Wendy’s International
Ian Rowden
EVP, CMO

9. PREVIOUS CLIENTS SAID:
“The insight, enthusiasm and creativity of these
students is really something to experience.
I have worked with the Lab twice and
was very pleased with the level of work.
The students were on strategy and
had a huge breadth of creativity.
Do this for yourself, but more than that,
do this for your business.”
Office Max
Mark Andeer
VP of Creative

10. See What We Can Do.
VW: Pay By Piece
Pay By Piece created an innovative new transactional model for young people buying their
first car that compares car parts (right front door) to the price they would pay for a product
on Amazon (a Kindle). These interactive and social experiences allow family & friends to
participate by tagging themselves on parts of the car on Facebook and paying for them as
presents. The young purchasers can also determine how much to pay each month based on
the remaining unpaid parts. The work was recognized by award shows including Young
Guns, Future Lions, NY Festival and Great Wall China.

11. See What We Can Do.
Keep The Meter Running
Homeless Youth Alliance
Keep the Meter Running was a big idea that created awareness for a homeless youth shelter
that lost 1/3 of its funding earlier in the year. With only $108 in quarters, a bed and a
parking space, $43,000 was raised in one week, along with the attention of national news
channels and online news outlets. Although there were no clear cut categories to enter the
work into at the awards competitions, Keep the Meter Running won ANDY Best of Show,
ADDY Best of Show, BEES Best of Show, CLIO Gold, ADC Gold and Great Wall China
Gold. Bennett now works at Goodby Silverstein & Partners.

12. See What We Can Do.
Worldwide Coca-Cola Machine
The First Machine That Accepts Many Currencies
This one of a kind machine would be placed at international airports and
will accept any kind of currency because no matter where you come from,
Coca-Cola is also from there.

13. See What We Can Do For You.
The Process is Easy and Flexible.
> Identify an initiative and brief the teams.
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

14. The Process is Easy and Flexible.
> Collaborate during the development process.
> Return for the final review. See the insights,
results and select the winner.
> Make a contribution to the scholarship fund.
> Take the ideas with you. They are yours.
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

15. Take a look at what we did for UNICEF.
UNICEF: Sahel Project
Miami Ad School Global Project.
Unicef Social Media marketing group asked if Miami Ad School could work
on an initiative with them to create an awareness campaign to end
starvation in the Sahel section of Africa. Within one week’s time, the Miami
Ad School mobilized 30 teams from all of its global locations and delivered
the solutions to the client. UNICEF liked the winning team’s idea so much
they produced it. You can find this application on Facebook.

16. our commitment
2 -10 weeks
20 -100 creative, strategic and international minds
countless ideas
your commitment
2 -10 weeks
1 briefing, 1or 2 brainstorming sessions, 1 review
scholarship fund donation based on the scope of your brief
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

17. CONTACT US
Mark T Smith
Director Brand Synergy
Miami Ad School
mark@miamiadschool.com
305-538-3193 x 1017
Skype: smith_mas
MIAMI
NEW YORK SAN FRANCISCO MINNEAPOLIS
HAMBURG
BERLIN
MADRID
ISTANBUL
SAO PAULO MUMBAI
BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO