Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Cnet interview questions and answers
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Ancestry...Dot What? | AEM Sig Community Event Presentation

Download to read offline

Ancestry asked to speak at the Adobe Experience Manager (SIG) Community event in April 2016. These slides outline an issue Ancestry encountered related to international targeting.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Ancestry...Dot What? | AEM Sig Community Event Presentation

  1. 1. Ancestry Dot…What? Stefan Pioso | Director SEO @ Ancestry April 15, 2016
  2. 2. 2
  3. 3. Who we are not…
  4. 4. Agenda I. Configuration & Considerations II. Situation III. Symptoms IV. Root Causes V. Solutions & Outcome VI. Review Takeaways VII.Questions
  5. 5. International Market Approach 5“…A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country…” Wikipedia.org
  6. 6. The Situation 6
  7. 7. Canada homepage traffic dropped sharply! 7
  8. 8. So what changed? • Site change - Nope • Engine correlation - Google • Known algo update/refresh - Nope • Device type correlation - Nope • SERP presentation change - $*#% 8
  9. 9. Observed Symptoms 9
  10. 10. 10 Ancestry dot…WHAT?
  11. 11. 11 Ancestry Dot…What?
  12. 12. Root Causes 12
  13. 13. 13 They do speak with SEOs!
  14. 14. Serve the wrong language, suffer confusion. 14
  15. 15. Confusing signals force engines to guess. 15 CanadaUnited Kingdom
  16. 16. Solutions & Outcome 16
  17. 17. Short Term Title Fix 17
  18. 18. Href Lang Fix 18
  19. 19. Results 19
  20. 20. Key Takeaways • Don’t make the engines guess • Monitor your brand’s presence in SERPs • Remember Google DOES talk to SEOs 20
  21. 21. Questions?
  22. 22. Stefan Pioso 22 Director, SEO @ Ancestry Linkedin.com/in/spioso Facebook.com/AncestryUS spioso@ancestry.com Leading Online Family History Resource @ancestry
  23. 23. Appendix
  24. 24. Symptom 1: Title 24
  25. 25. Symptom 2: Sitelinks 25
  26. 26. Symptom 3: Cache 26

Ancestry asked to speak at the Adobe Experience Manager (SIG) Community event in April 2016. These slides outline an issue Ancestry encountered related to international targeting.

Views

Total views

220

On Slideshare

0

From embeds

0

Number of embeds

32

Actions

Downloads

5

Shares

0

Comments

0

Likes

0

×