Presented at the 2009 NAGAP Annual Conference in New York City. Scope: Limited staffing, shrinking budgets, and extended work hours have admissions offices scrambling for means to effectively recruit students. Recent strides in “Web 2.0” technologies have allowed offices that are struggling a way out: giving students the power to view individual, customized admission information – in real-time - related to not only their program of interest, but also admissions status, important deadlines, and more. This session will discuss how the University of New Haven has reaped the benefits of offering personalized admission information to its graduate students. By utilizing Hobsons’ Connect2 software, the Graduate Admissions Office has created personalized “VIP” pages and automated communications to give students access to admissions information at the touch of a button, eliminating the need to call or email admissions staff. Automating and personalizing e-communications and admission status “snail mail” will also be discussed.

15. Automated Letters

17. Automated Emails

19. Types of VIP Content Institution Information Program Information Admission Status Event Registration Advisor Contacts Admissions Contacts Application Requirements University news feeds Faculty Profiles Facility Tours/Overviews Alumni Connections Surveys VIP Login

25. Questions? Contact Information: Marcus Hanscom [email_address] (203) 932-7277