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My presentation from the Hobsons University 2012 conference on Tuesday, July 17, 2012.
We all struggle with allocating limited resources for our recruitment efforts and convincing the "powers that be" that we need more. In this light, determining ROI is critical to strategic planning efforts. This session will discuss how you can leverage Connect to appropriately assess your student demographic to appropriately select lead sources, more effectively capture and track leads, and measure ROI for each of your lead sources. A comprehensive referral source process and policy will be discussed.