Presentation from Meeting on November 13, 2008

1. Memphis E-Marketing Group
Connecting on the Internet

2. Agenda
• Purpose of Group
• Introductions
• Housekeeping
• Thought Starters
• E-Marketing Top 5
• Parking Lot
• Next Steps

3. Group Purpose
• Connect Memphis individuals to discuss
e-marketing topics;
– Websites and User Experiences
– Internet Advertising
• Search
• Display, Banners, Widgets, Video
• E-mail
• Social Media
• Reporting and Analytics
• Emerging Technologies, Mobile
• Internet Promotions, Immersive Experiences

4. Introductions
• Name
• Employment/Interest
• Interesting Fact
• What You Want to
Achieve

5. Housekeeping
• Parking Lot
• Please Share
• “B” Interactive
• Handout
• Meeting
– Frequency
– Time
– Topics
– Relevance

6. St. Jude Overview
• Website Blueprint • E-Marketing Toolbox
E-MARKETING
EXPERIENCE
WEBSITE
EXPERIENCE

7. 360 Degree Surround E-Marketing
SEARCH
DISPLAY VIDEO
SOCIAL WEB EXPERIENCE VIRAL
MOBILE WIDGETS
E-MAIL

8. Next Level – Immersive Experiences
SEARCH
DISPLAY VIDEO
SOCIAL WEB EXPERIENCE VIRAL
MOBILE WIDGETS
E-MAIL
DONOR
REPORTS
EXPER.

9. Paradigm Shift
Wane of… Birth of…
Web Programs Web Experiences
• Static Websites • Interactive Experiences
• One Way Talk • Two Way Dialog
• One to Many • One to One
• Web Program Extension • Web Program Creation
• Drive to St. Jude Site • Go Where Donors Are
• One Size Fits All • You Know Me

10. Paradigm Shift – Websites

11. Paradigm Shift – E-Marketing

12. E-Marketing Top 5
Challenges and Opportunities in the e-Marketing Arena Today

13. Social Studies
Navigating the Landscape of Social Media Sites

14. Social Studies
• Want more?
– Monthly Meeting
– Social Discussion
• Dave Barger
– Luna Web
– Meetup
• Emerge Memphis
– Startup Companies

15. Social Studies

16. Social Studies

17. Social Studies
• Usage
– Marketing Tool?
– Business Model?
• Advertising Platform
• Generation Gap
– Selling Internally
– ROI vs. Branding

18. On the Road Again
Emerging Mobile Opportunities

19. On the Road Again

20. On the Road Again
• Mobile Applications
• Mobile Marketing
• Ecommerce on
Mobile

21. Economy Woes
Surviving and Thriving Through Internet Channels

22. Economy Woes
• How’s it going?
• E-Budgets up or down
• Shifting Paradigm?

23. Real Returns
E-Marketing Tactics Bringing Results

24. Real Returns
• What is working?
– Advertising
• Text is best
• What’s the rest
– Websites
– Modified Approach
• New ways to get data
• Have conversations
• What is next?

25. Mistakes & Challenges
Learning from Mistakes and Organizational Challenges

26. Mistakes and Challenges
• Mistakes
– Different Approach
– Key Learning
• Hurdles
– Internal Knowledge
– Resources

27. Parking Lot

28. Parking Lot – E-Marketing Resources
• E-Zines
• Websites
• Research
• Books

29. Parking Lot – Questions
• Can Memphis' superiority in logistics/
transportation be leveraged into an ecommerce
advantage?
• What is the interplay between physical retail
and online retail (example what should physical
bookstores do?)

30. Parking Lot – Questions
• If your USP is ‘great customer service’ how do
you tout this so your prospects listen and
respond?

31. Next Steps
• Housekeeping
– Meeting Frequency/Times
– Location
– Group Dynamics
– Topics/Objectives
• Next Meeting