The document provides an overview of inbound marketing and discusses why traditional "push" marketing methods are ineffective. It notes that 46% of searches are for products/services and that cold calls have low connection rates (4.5%) and emails have low open (13.5%) and click-through rates (0.87%). The document recommends that companies create and share high-value content through blogs, social media, and SEO to attract and nurture leads. It also discusses optimizing websites and analyzing competitors' sites to see which are prioritizing inbound strategies.
11. We asked a CMO:
Q: "How do agencies get through to you? Have
you ever responded to a cold email or cold
call? What works?”
12. This is what he said:
Q: "How do agencies get through to you? Have
you ever responded to a cold email or cold
call? What works?”
A: “Nothing. I don't know why IT can't figure it
out how to delete those messages
automatically. No cold message has ever
worked. If I need something I will find you.”
18. Blog posts, social
Awareness
media, PR
eBooks, Webinars,
Research white papers
Buying
Cycle Case
Comparison Studies, demos, test
imonials
Meetings, proposals,
submissions, pitches,
Purchase presentations
33. That’s five good reasons why they should be
inbound marketing!
Lead
SEO Nurturing
Marketing
Automation
Email
Marketing
Inside
Bloggin
g
Inbound Marketing
Marketing Analytics
Social
Media
Content
Creation
Landing
Calls-to-
Pages
Action
To do this you need to align all of your content marketing promotional activities around dedicated landing pages that have forms for data collection.Here we take a thought piece, in this case a white paper, and promote it using a call-to-action, a blog and social media.The important thing is that everyone is directed back to the landing page. All links lead directly there.There the prospect is given an explicit bargain. In return for their first name, last name and email they will receive a copy of this valuable white paper.