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Sociology 
Week 7- Unit 10 
Lecturer and slide provider: Maryam Farnia (PhD) 
Payame NoorUniversity 
mfarniair@gmail.com 
Textbook: An Introduction to Sociolinguistics (Janet Holmes, 2012) - 4th edition 
Academic year 2014-2015
Compare the speech style in these two sentences: 
(a) Excuse me. Could I have a look at your photos too, Mrs 
Hall? 
(b) C’mon Tony, gizzalook, gizzalook. 
 Factors affecting the degree of social distance and 
solidarity: Relative age, gender, social roles, whether 
people work together or are part status
 When addressing people of different age, the 
speaker generally talk differently. 
 Some features in speaking to children: 
- Using short and grammatically simple structures 
- Using simple range of vocabulary 
- Using We rather than You to refer to addressee 
- Using the sing-song intonation which 
characterizes baby-talk
 “The speech used by native speakers to foreigners who do 
not speak English well. It has features similar to the 
speech with young children.” 
Some features of foreigner talk 
- High frequency vocabulary 
- Fewer contractions (e.g. must not rather mustn't) 
- Use of nouns rather than pronouns so referents are clear 
(e.g. then you open the oven and you put the cake into the 
oven rather then put it in the oven). 
- Shorter sentences with simple grammar. 
- Use of tag questions like don’t you? And isn’t it?(which are 
easy to respond to). 
- Repetition.
 Your speech might be influenced by the social 
background of the people you talk to, e.g. 
newsreaders at different stations in New 
Zealand
 Audience design 
“the influence of the addressee or audience on a 
speaker’s style.” 
 In the previous example, the newsreader read 
the same news happening in the same context 
but used different style because of the one 
factor : the addressee. 
 Style 
“Language variation which is influenced by 
changes in situational factors, such as 
addressee, setting, task or topic.”
 Peter Trudgill interviewing people in Norwich, 
use of [t] in better, bet. Glottal stop used up to 
98% with lower class interviewees (100%). With 
higher class (25%), Trudgill’s use dropped to 
30%. He was accommodating to his 
interviewees. 
 The social background of the addressee might 
influence our speech style. Out speech 
accommodation signals our desires to keep on 
the conversation and our attitude about the 
addressee.
 Accommodation theory was developed by 
Howard Giles and others in the 1970s. It suggests 
that we adjust our speech to ‘accommodate’ the 
person we are addressing. This may result in 
convergence or divergence. 
 Convergence: this is more common and occurs 
when we move our speech closer to that of the 
other person. 
 Divergence: when people’s speech styles move 
further apart.
 Speakers tend to change the way they are 
speaking depending on who they are talking to. 
 Speakers may Converge (modify their speech to 
sound similar) or diverge (maintain linguistic 
distinctiveness to distinguish themselves from 
interlocutor e.g. some minority ethnic groups). 
 If both participants in a conversation converge 
towards the other, this is called mutual 
convergence.
 Divergence has the effect of emphasizing the differences between 
people. Two supporters of rival football teams might exaggerate 
their respective regional accents in an argument, if unconsciously. 
 Convergence decreases the social distance between people. 
 Motivation: in the case of convergence to express solidarity or 
reduce social distance, polite speech strategy, sarcastic effect. 
 Referee design 
“Deliberately diverging both from one’s usual style and that of 
addressee(s) towards the style of a third party for special effect.”
 Accent divergence 
 To disassociate from the listener the speaker 
may emphasise pronunciation dissimilarities 
 Accent convergence 
 To gain another’s approval, the speaker may 
reduce pronunciation dissimilarities 
 Upward accent convergence 
 Downward accent convergence
 Examples of downward and upward 
convergence? 
 Someone with an RP accent ‘toning down’ their 
accent to speak someone with a ‘lower class’ 
accent is called downward convergence. 
 Someone with a ‘working class’ accent trying to 
eliminate some of the stronger regional features 
of their speech for a job interview with an RP 
speaker is called upward convergence.
 COUPLAND (1984) 
 Observed accent convergence in a travel 
agency. 
▪ Number of h’s sounded by assistant varied from 3.7% 
to 29.3% 
▪ Significantly correlated with the proportion sounded 
by her clients
 Welsh students on Welsh language course… 
 Ss asked to take part in a survey concerned with 2nd language learning 
techniques. 
 Ss listened to questions posed by very English sounding tutor who at one 
point asked… 
“Why on earth do you want to study a 
dying language with a dismal future?” 
 Responses showed extreme accent divergence following this attack: 
▪ Broadened their Welsh accent 
▪ Introduction of Welsh words and phrases 
▪ 1 Ss was silent – then produced Welsh expletive into the microphone!
 When someone goes beyond their usual or 
normal ways of speaking and behaving and 
engages in a ‘high’ or ‘strong’ performance of 
some sort, the term ‘stylization’ is used, e.g. 
the speech of comedians and singers. 
 Crossing: a particular type of stylization in 
which young people temporarily cross over 
into another group’s speech style 
 Parody or pantomime
 Overdoing convergence might offend listeners. 
 Listeners might react differently to different types of 
convergence. 
 Reasons behind convergence or divergence are very important. 
 Deliberate divergence are regarded as uncooperative or 
antagonistic. 
 “Context” of the speech is one of the best way to avoid 
accommodation problems. 
 Speech accommodation or style shifting which often occurs 
unconsciously in casual contexts may not be appropriate in 
more formal context.
 Characteristics of the addressee are not the only 
influential factors on speech style. 
 The choice of appropriate form is influenced not 
by the personal relationship between the 
participants, but by the formality of the context 
and their relative roles and statuses within the 
setting. 
 People’s roles in some formal contexts strongly 
influence the appropriate speech forms.
 American sociolinguist, William Labov, carried out research in New York 
City in 1962. He looked at thepronunciation of /r/ in the middle, and at the end 
of words for example car and heart. 
 The New York accent is a non-rhotic accent, unlike most American accents, 
meaning that the /r/ is not pronounced, just as in most British varieties of 
English; hence /ca:/.The phonemic representation for a rhotic pronunciation 
of car is [car]. 
 He collected data through a variety of methods including, asking participants to 
read a word list and apassage, and an informal interview; this was to try 
and collect natural speech in the interview and the carefully considered speech 
in the reading of lists and passages. 
 Labov found a higher use of rhoticity in all social classes when reading the 
word list as opposed to in an interview. Labov concluded from these findings that 
rhoticity appears to be related to social status. From a sociolinguistic point of view, 
this tells us that rhoticity in New York is an important, useful indicator of social 
status.
 Labov’s work on language use in New York City 
provided a blueprint for current methods of 
investigating variation in language use. 
 It comprises an informal part (consisting of free 
conversation) for eliciting vernacular or local use, and 
a formal part (consisting of a reading passage, word 
lists and minimal pairs) to elicit various degrees of 
formal or standard language use. 
 The person’s most relaxed style was referred to as 
vernacular. 
 Careful style vs. casual style
 Techniques to elicit vernacular style: 
- Topic manipulation 
- Recording small groups of people rather than individual 
 Example of colloquial or casual style: 
- Pronunciation features: 
[h]-dropping: e.g. ‘oh well, ‘e said, ‘I suppose you can ‘ave 
‘im 
[in] (vs formal [iŋ]: e.g. We was up there cuttin’ 
 Grammatical features: 
was with plural subject we, e.g. We was up there cuttin’ 
Come (vs Came): Frazer come on to us.
 From the way people from different social groups speak with information about 
the way people speak in different contexts indicates that the features of social 
class and contextual style interact.
 Inter-speaker variation: when the same 
linguistic features distinguishes between 
speakers socially (variation between the 
speakers). 
 Intra-speaker variation: the difference in the 
way a single speaker talks in two or more 
different situations (variation within a 
speaker).
- Hypercorrection: it is 
the exaggeration of 
some lower class 
speakers in imitating 
middle class standard 
speech. 
- For example: the use 
of 'I' rather than 'me' 
in constructions such 
as 'between you and 
I'.
Lower middle 
class 
And exterior standard 
of correctness 
Insecurity about their 
own speech 
It is called HYPERCORRECTION 
They try to use the prestige norm used by upper class.
 The Use of I for Me and Whom for Who 
"Perhaps the most common example of hypercorrectness is the use 
of I for me in a compound subject: between you and I. 
 Other common hypercorrect forms include whom forwho, as for like (She, 
as any other normal person, wanted to be well thought of), the ending-ly 
where it doesn't belong (Slice thinly), some verb forms 
(lie for lay, shall for will), and many pronunciations." 
(W. R. Ebbit and D. R. Ebbitt, Writer's Guide. Scott, 1978) 
She had very little to say to Cathy and I. 
Whom are we inviting to the party?
 Japan 
 Iran 
 France (tu vs. vous) 
 When addressing a person, the choice 
between these pronouns is influenced by the 
relationship between the speaker and the 
addressee and the social context in which 
they are speaking.
- Register : occupational style using specialized or 
technical jargon, it describes the language of 
groups of people with common interests or jobs, 
or the language used in situations associated 
with such groups, such as the language of 
doctors, engineers, journals, legalese, etc. 
 A variety of language used in a particular social 
or economic setting, for example, legal or 
academic register.
- Play-by-play commentary: it focuses on 
actions by using telegraphic grammar, e.g. 
syntactic reduction, inversion of normal word 
order in sentence 
- Colour commentary: it focuses on people, 
with heavy and long modifications or 
descriptions of nouns, e.g. when having time, 
noun modification (refer to page 263)

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Week 7 unit 10- style, context and register

  • 1. Sociology Week 7- Unit 10 Lecturer and slide provider: Maryam Farnia (PhD) Payame NoorUniversity mfarniair@gmail.com Textbook: An Introduction to Sociolinguistics (Janet Holmes, 2012) - 4th edition Academic year 2014-2015
  • 2. Compare the speech style in these two sentences: (a) Excuse me. Could I have a look at your photos too, Mrs Hall? (b) C’mon Tony, gizzalook, gizzalook.  Factors affecting the degree of social distance and solidarity: Relative age, gender, social roles, whether people work together or are part status
  • 3.  When addressing people of different age, the speaker generally talk differently.  Some features in speaking to children: - Using short and grammatically simple structures - Using simple range of vocabulary - Using We rather than You to refer to addressee - Using the sing-song intonation which characterizes baby-talk
  • 4.  “The speech used by native speakers to foreigners who do not speak English well. It has features similar to the speech with young children.” Some features of foreigner talk - High frequency vocabulary - Fewer contractions (e.g. must not rather mustn't) - Use of nouns rather than pronouns so referents are clear (e.g. then you open the oven and you put the cake into the oven rather then put it in the oven). - Shorter sentences with simple grammar. - Use of tag questions like don’t you? And isn’t it?(which are easy to respond to). - Repetition.
  • 5.  Your speech might be influenced by the social background of the people you talk to, e.g. newsreaders at different stations in New Zealand
  • 6.  Audience design “the influence of the addressee or audience on a speaker’s style.”  In the previous example, the newsreader read the same news happening in the same context but used different style because of the one factor : the addressee.  Style “Language variation which is influenced by changes in situational factors, such as addressee, setting, task or topic.”
  • 7.  Peter Trudgill interviewing people in Norwich, use of [t] in better, bet. Glottal stop used up to 98% with lower class interviewees (100%). With higher class (25%), Trudgill’s use dropped to 30%. He was accommodating to his interviewees.  The social background of the addressee might influence our speech style. Out speech accommodation signals our desires to keep on the conversation and our attitude about the addressee.
  • 8.  Accommodation theory was developed by Howard Giles and others in the 1970s. It suggests that we adjust our speech to ‘accommodate’ the person we are addressing. This may result in convergence or divergence.  Convergence: this is more common and occurs when we move our speech closer to that of the other person.  Divergence: when people’s speech styles move further apart.
  • 9.  Speakers tend to change the way they are speaking depending on who they are talking to.  Speakers may Converge (modify their speech to sound similar) or diverge (maintain linguistic distinctiveness to distinguish themselves from interlocutor e.g. some minority ethnic groups).  If both participants in a conversation converge towards the other, this is called mutual convergence.
  • 10.  Divergence has the effect of emphasizing the differences between people. Two supporters of rival football teams might exaggerate their respective regional accents in an argument, if unconsciously.  Convergence decreases the social distance between people.  Motivation: in the case of convergence to express solidarity or reduce social distance, polite speech strategy, sarcastic effect.  Referee design “Deliberately diverging both from one’s usual style and that of addressee(s) towards the style of a third party for special effect.”
  • 11.  Accent divergence  To disassociate from the listener the speaker may emphasise pronunciation dissimilarities  Accent convergence  To gain another’s approval, the speaker may reduce pronunciation dissimilarities  Upward accent convergence  Downward accent convergence
  • 12.  Examples of downward and upward convergence?  Someone with an RP accent ‘toning down’ their accent to speak someone with a ‘lower class’ accent is called downward convergence.  Someone with a ‘working class’ accent trying to eliminate some of the stronger regional features of their speech for a job interview with an RP speaker is called upward convergence.
  • 13.  COUPLAND (1984)  Observed accent convergence in a travel agency. ▪ Number of h’s sounded by assistant varied from 3.7% to 29.3% ▪ Significantly correlated with the proportion sounded by her clients
  • 14.  Welsh students on Welsh language course…  Ss asked to take part in a survey concerned with 2nd language learning techniques.  Ss listened to questions posed by very English sounding tutor who at one point asked… “Why on earth do you want to study a dying language with a dismal future?”  Responses showed extreme accent divergence following this attack: ▪ Broadened their Welsh accent ▪ Introduction of Welsh words and phrases ▪ 1 Ss was silent – then produced Welsh expletive into the microphone!
  • 15.  When someone goes beyond their usual or normal ways of speaking and behaving and engages in a ‘high’ or ‘strong’ performance of some sort, the term ‘stylization’ is used, e.g. the speech of comedians and singers.  Crossing: a particular type of stylization in which young people temporarily cross over into another group’s speech style  Parody or pantomime
  • 16.  Overdoing convergence might offend listeners.  Listeners might react differently to different types of convergence.  Reasons behind convergence or divergence are very important.  Deliberate divergence are regarded as uncooperative or antagonistic.  “Context” of the speech is one of the best way to avoid accommodation problems.  Speech accommodation or style shifting which often occurs unconsciously in casual contexts may not be appropriate in more formal context.
  • 17.  Characteristics of the addressee are not the only influential factors on speech style.  The choice of appropriate form is influenced not by the personal relationship between the participants, but by the formality of the context and their relative roles and statuses within the setting.  People’s roles in some formal contexts strongly influence the appropriate speech forms.
  • 18.  American sociolinguist, William Labov, carried out research in New York City in 1962. He looked at thepronunciation of /r/ in the middle, and at the end of words for example car and heart.  The New York accent is a non-rhotic accent, unlike most American accents, meaning that the /r/ is not pronounced, just as in most British varieties of English; hence /ca:/.The phonemic representation for a rhotic pronunciation of car is [car].  He collected data through a variety of methods including, asking participants to read a word list and apassage, and an informal interview; this was to try and collect natural speech in the interview and the carefully considered speech in the reading of lists and passages.  Labov found a higher use of rhoticity in all social classes when reading the word list as opposed to in an interview. Labov concluded from these findings that rhoticity appears to be related to social status. From a sociolinguistic point of view, this tells us that rhoticity in New York is an important, useful indicator of social status.
  • 19.  Labov’s work on language use in New York City provided a blueprint for current methods of investigating variation in language use.  It comprises an informal part (consisting of free conversation) for eliciting vernacular or local use, and a formal part (consisting of a reading passage, word lists and minimal pairs) to elicit various degrees of formal or standard language use.  The person’s most relaxed style was referred to as vernacular.  Careful style vs. casual style
  • 20.  Techniques to elicit vernacular style: - Topic manipulation - Recording small groups of people rather than individual  Example of colloquial or casual style: - Pronunciation features: [h]-dropping: e.g. ‘oh well, ‘e said, ‘I suppose you can ‘ave ‘im [in] (vs formal [iŋ]: e.g. We was up there cuttin’  Grammatical features: was with plural subject we, e.g. We was up there cuttin’ Come (vs Came): Frazer come on to us.
  • 21.  From the way people from different social groups speak with information about the way people speak in different contexts indicates that the features of social class and contextual style interact.
  • 22.  Inter-speaker variation: when the same linguistic features distinguishes between speakers socially (variation between the speakers).  Intra-speaker variation: the difference in the way a single speaker talks in two or more different situations (variation within a speaker).
  • 23. - Hypercorrection: it is the exaggeration of some lower class speakers in imitating middle class standard speech. - For example: the use of 'I' rather than 'me' in constructions such as 'between you and I'.
  • 24. Lower middle class And exterior standard of correctness Insecurity about their own speech It is called HYPERCORRECTION They try to use the prestige norm used by upper class.
  • 25.  The Use of I for Me and Whom for Who "Perhaps the most common example of hypercorrectness is the use of I for me in a compound subject: between you and I.  Other common hypercorrect forms include whom forwho, as for like (She, as any other normal person, wanted to be well thought of), the ending-ly where it doesn't belong (Slice thinly), some verb forms (lie for lay, shall for will), and many pronunciations." (W. R. Ebbit and D. R. Ebbitt, Writer's Guide. Scott, 1978) She had very little to say to Cathy and I. Whom are we inviting to the party?
  • 26.  Japan  Iran  France (tu vs. vous)  When addressing a person, the choice between these pronouns is influenced by the relationship between the speaker and the addressee and the social context in which they are speaking.
  • 27. - Register : occupational style using specialized or technical jargon, it describes the language of groups of people with common interests or jobs, or the language used in situations associated with such groups, such as the language of doctors, engineers, journals, legalese, etc.  A variety of language used in a particular social or economic setting, for example, legal or academic register.
  • 28. - Play-by-play commentary: it focuses on actions by using telegraphic grammar, e.g. syntactic reduction, inversion of normal word order in sentence - Colour commentary: it focuses on people, with heavy and long modifications or descriptions of nouns, e.g. when having time, noun modification (refer to page 263)

Editor's Notes

  1. Labov, W., (1966). The Social Stratification of English in New York City. Washington: Center for Applied Linguistics.