A great User Experience (UX) is key to user delight and a positive attitude toward a brand. We’ve all had that moment when we’ve experienced frustration at doing or getting something online, but may have trouble understanding or communicating why.
A core element of UX is Usability, which focuses on whether or not a given task can be accomplished on a website, helping to rid us of any of those frustrations. This presentation will provide you with a basic understanding of the language and purpose of usability, as well as an overview of tools and techniques to improve your site’s usability by examining the 10 golden heuristics. This talk is ideal for designers, UX professionals, developers and anyone who wants to know more about how users think and what we can do to make things easier for our audience.