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CRM 
in 
IndiGo Airlines
Indigo Stands for three things 
1.On Time 
3.Hassle Free 
2.Affordable Fares
An Overview 
• IndiGo commenced operations on 4 August 2006 
• Zoomtra.com is an authorized partner of Indigo Airlines 
• ...
Indigo Offerings 
• 2 Categories of Clients 
–Corporate 
–Retail 
• Corporate Clients: Annual Contract 
• Zero Cancellatio...
Meaning of CRM In Airlines Industry 
CRM is the process of managing detailed information about individual customers and ca...
Meaning of CRM In Airlines Industry 
CRM is the process of managing detailed information about individual customersand car...
CRM Practices 
• Online reservation system 
• Separate accounts for member, agency and corporate 
• Call Centers 
• Proper...
Online Reservation System
Accounts
Offers
Comfort & Convenience 
The livery of our air-conditioned airport buses 
First Domestic Airline in India to replace 
boardi...
Print Advertisements
Safety first at IndiGo: Follow best practices
Awards
References 
• https://book.goindigo.in/ 
• http://commons.wikimedia.org/wiki/File:IndiGo_Airlines_logo.svg 
• http://en.wi...
CRM in IndiGo Airlines
CRM in IndiGo Airlines
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CRM in IndiGo Airlines

  1. 1. CRM in IndiGo Airlines
  2. 2. Indigo Stands for three things 1.On Time 3.Hassle Free 2.Affordable Fares
  3. 3. An Overview • IndiGo commenced operations on 4 August 2006 • Zoomtra.com is an authorized partner of Indigo Airlines • Fastest growing airline in India • A pure low cost carrier • All economy 180 seat aircraft • They serve 22 cities within India with 188 daily flights • Food sold on board • No frequent flyer program • No airport lounges
  4. 4. Indigo Offerings • 2 Categories of Clients –Corporate –Retail • Corporate Clients: Annual Contract • Zero Cancellations Charges • Free Meals • FAM Trips: Special trips to Tourist Destinations • Ticket Booklet • Fastest Turnaround Time in the Industry : 17 minutes Average • Travel Agents taken for FAM Trips • Seat Spacing 2 inch more than other low fare flights (Made in France; Toulouse) • Providing Meal on delayed Flights
  5. 5. Meaning of CRM In Airlines Industry CRM is the process of managing detailed information about individual customers and carefully managing all customer “touch points” to customer loyalty
  6. 6. Meaning of CRM In Airlines Industry CRM is the process of managing detailed information about individual customersand carefully managing all customer“touch points” to customer loyalty
  7. 7. CRM Practices • Online reservation system • Separate accounts for member, agency and corporate • Call Centers • Proper schedule available on the website • Baggage Tracer • Well trained and groomed in-flight crew and most importantly on-time performance • Cheap Fares • Ancillary Services • Food and Beverages are allowed inside the flight • IndiGo offers new, comfortable, air conditioned buses • Notification by SMS in case of flight delay • Refund is available in case the flight is delayed by more than two hours
  8. 8. Online Reservation System
  9. 9. Accounts
  10. 10. Offers
  11. 11. Comfort & Convenience The livery of our air-conditioned airport buses First Domestic Airline in India to replace boarding stairs with ramps
  12. 12. Print Advertisements
  13. 13. Safety first at IndiGo: Follow best practices
  14. 14. Awards
  15. 15. References • https://book.goindigo.in/ • http://commons.wikimedia.org/wiki/File:IndiGo_Airlines_logo.svg • http://en.wikipedia.org/wiki/IndiGo
  • UpasanaTalukdar1

    Feb. 16, 2019
  • TanvviKohli

    Jul. 24, 2018

customer relationship management in Indigo Airlines

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