abstract: i love foursquare and
think that it is awesome. i wish more people would use it and think that is awesome. by looking at different types of users and thinking about the new memory layer that 4sqand7yearsago builds upon the foursqaure platform, i feel that by incorporating 4sqand7years ago into foursquare and adding some improvements, foursquare could be an even better and more profitableexperience for users and the company.
why is this awesome?it builds
an exciting new, more personal, moreengaging layer onto foursquare... the “memory layer”.4sqand7yearsago provides users with another reason tocheckin. foursquare was originally created to let users knowwhere their friends are when you go out, now users caneasily remember what they and their friends were doing inthe past. memory layer deals layer game layer foursquare checkin platform
why is this awesome for
foursquare?it provides a valid reason for new users to start usingfoursquare, and existing users to use foursquare more. potential users always ask me why they should bother with foursquare. 4sqand7yearsago is a great answer. these are usually people who have smartphones and love taking photos of their food and their friends and what is going on around them to remember later. foursquare adds another layer to this, providing thecontext of place. once people experience4sqand7yearsgo and have the momentof reconstructing a particularly excitingday from an email they recieve from abe, they becomeheavier users of the foursquare service.
foursquare users are not all
the same, but there are a few standard usage patterns, each of which could benefit from 4sqand7yearsago these users tryone & out foursquaredone for a few days or weeks but don’t feel compelled to continue using it. these are casual users who onlyBig checkin at excitingmoves places that they also want to share through Twitter and Facebook these are the whales of24/7 foursquare who checkin everytime they enter a new venue or event.
improvement:PeoPLe Love sPeCiaL eventsand HoLidays:
send custom holidayand event themed messages, with quirky,unique messaging. forthe new years email, forexample, providing thetimes of last year’s checkinsas what the user was doingon new years in anothercountry. one & Big 24/7 done moves
improvement: graduate tHe Periods tHat
emaiLs get sent to users. a year is a long time for new users to get engaged and checking in as a habit before unlocking the memory layer of 4sqand7yearsago. to change this and have users invested more in the foursquare experience, the time period that 4sqand7yearsago covers should change the longer that a user uses foursquare. emaiL wHat HaPPened emaiL weeKLy Begin tHe Previous weeKend, digests of traditionaL wHat HaPPened year ago HoLidays a montH ago emaiLday 1 9 montH 1 year 1.5 year one & Big 24/7 done moves
improvement:aLLow tHe oPtion of weeKLy,montHLy
digest emaiLs, asweLL as tHe daiLy one. many peopledon’t want to get daily emails... furthermore most people don’twant to checkin because they don’t thinkthat they do that many exciting thingsbeyond going to work, the grocery store,the gym and coming home. to combatboth of these things, there could be theoption of sending monthly or weeklydigests of past events presented ininteresting infographic ways similar tothe stats tab or 4sqmap.com making4sqand7yearsago not only less intrusive,but more interesting and fun as well fornew and seasoned users. one & Big 24/7 done moves
improvement:integrate deaLs into4sqand7yearsago emaiLs peoplemay
sign up to receive the daily, weekly or monthly emails, but itdoesn’t necessarily mean that they read them. why not include anincentive in them with foursquare checkin linked deals and specialspossibly tied to american express? it would be simple, using thecontext of what they had done a year ago, providing the user withan incentive and opportunity to relive part of that exciting day.if the user had checked into amovie theatre a year ago... inserta coupon in the email that theyreceive today for a free smallpopcorn to incentivize them togo back and further their overallengagement with the foursquareexperience. one & Big 24/7 done moves
bottomline:•4sqand7yearsago is awesome!•it adds a
memory layer to the platform•foursquare should include it as part of the service to drive engagement from new, casual and seasoned users.•there are some improvements that could be made to 4sqand7years ago to drive engagement in all levels of forsquare user and create a more profitable experience for the user and foursquare!
if you want to talk
more, connect with:foursquare: foursquare.com/merrittelinkedin: linkedin.com/in/merrittetwitter: @merrittefacebook: facebook.com/merritteslideshare: slideshare.net/merrittetumblr: merritte.tumblr.comflickr: flickr.com/merritte merritte.Com