How to gear up multinationals to reach higher levels of innovation, compartment risks, increase reactivity and manage Chinese market complexicity.

1. THE
10,000
PEOPLE
STARTUP
How to gear up multinationals to
reach higher levels of innovation,
compartment risks, increase reactivity
and manage Chinese market
complexicity.
www.icopilots.com

2. We work with those who change the
market.
Whether modestly or in a very
radical way, they disturb, make
waves and do what others tried
without success. They walk off-the-
beaten-track, and if they succeed,
they alter the status quo.
Innovation is not measured by the
number of patents, but by the
impact of its change.
We believe that a restaurant chain
can be more innovative than a
pharmaceutical lab. And although
we do love technology and recognize
its transformative power, we do not
see it as the get-go answer, simply a
tool amongst many.
LUXURY FINTECH
INNOVATION COPILOTS
Philippe MÉDA
www.icopilots.com

3. Philippe MÉDA
www.icopilots.com

4. www.icopilots.com
Philippe MÉDA

5. www.icopilots.com
Philippe MÉDA

6. I’m an innovator, i.e. I help
companies future-proof their
business model.
This is how I think.
www.icopilots.com
Philippe MÉDA

7. www.icopilots.com
1.
Innovation is not the default
mode of a company.
It’s about fighting against the
current successes that are
making the core revenues.
(Who wants to do that?)
1. INNOVATION IS NOT THE DEFAULT MODE

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Incumbents are required to sustain their
revenues on a large customer base that will
eventuall disappear. While new entrants can
explore the next market phase and take
risks(they don’t have revenues).
The Innovator’s Dilemma
1997, Clayton Christensen
1. INNOVATION IS NOT THE DEFAULT MODE

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WE’VE LEARNED AND
STRUGGLED FOR A FEW YEARS
HERE FIGURING OUT HOW TO
MAKE A DECENT PHONE. PC
GUYS ARE NOT GOING TO JUST
FIGURE THIS OUT. THEY’RE NOT
GOING TO JUST WALK IN.
ED COLLIGAN (PALM) - 2006
1. INNOVATION IS NOT THE DEFAULT MODE

10. WHEN IT COMES TO ACTUALLY
MAKING CARS THERE IS NO
REASON TO ASSUME THAT
APPLE, WITH NO EXPERIENCE,
WILL SUDDENLY DO A BETTER
JOB THAN GENERAL MOTORS,
FORD, VOLKSWAGEN, TOYOTA,
OR HYUNDAI. SO I THINK THIS
IS GOING TO BE A GIGANTIC
MONEY PIT (…) BY THE WAY
THE ELECTRIC CAR MARKET IS
STILL MINISCULE. THAT JUST
DOESN’T MAKE SENSE.
Bob LUTZ (GM, BMW, Ford, Chrysler) - 2015
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1. INNOVATION IS NOT THE DEFAULT MODE

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1. INNOVATION IS NOT THE DEFAULT MODE

12. INVENTION MEANS THE
CONCEPTION OF A NOVELTY.
INSTEAD INNOVATION IS
DEFINED BY THE
INTRODUCTION
OF THE INVENTION IN THE
SOCIAL ENVIRONMENT.
Joseph SCHUMPETER, 1932
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1. INNOVATION IS NOT THE DEFAULT MODE

13. Why bother skating were
everyone is skating?
2016 ...2017 ...2018
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1. INNOVATION IS NOT THE DEFAULT MODE

14. 2013
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1. INNOVATION IS NOT THE DEFAULT MODE

15. 2016
www.icopilots.com
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1. INNOVATION IS NOT THE DEFAULT MODE

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2015
1. INNOVATION IS NOT THE DEFAULT MODE

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2. BLIND SPOTS IN CHINA
2.
China is still growing too fast to
see past its blind spots.
There are still billions to be made
in the next 5 years without
changing any paradigm.
(Why should Chinese companies care?)

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2. BLIND SPOTS IN CHINA
The new Asian bike share operator’s
entry into the Paris market is well
timed, as longtime Velib operator
JCDecaux is replaced by the
Smoovengo consortium, which won
a 600-700 million euro ($700-$825
million) contract to run the Paris city
bike-sharing system from 2018 to
2032.
Reuters - Dec 7, 2017

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2. BLIND SPOTS IN CHINA

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Only 50% of iPhone
users who bought
another phone in 2016
stayed with Apple.
2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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38,775
2. BLIND SPOTS IN CHINA

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Apple Inc. is investing $1 billion
in Didi, giving the Chinese ride-
hailing startup a powerful ally
and dealing a blow to Uber
Technologies Inc. as it tries to
build its business in the country.
Bloomberg - May 13, 2016
2. BLIND SPOTS IN CHINA

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Where’s the
real money in
less than 5
years?
2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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Who will own
the best AI
deep learning
libraries?
2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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Where’s the
real money in
less than 5
years?
2. BLIND SPOTS IN CHINA

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Where’s the
real money in
less than 5
years?
2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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2. BLIND SPOTS IN CHINA

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3. THE 10,000 PEOPLE STARTUP
3.
You can’t have a 10,000 people
startup...
Innovation is not the default
mode and in a multinational R&D
is not concerned with the future
market.
(Or actually, can you?)

35. www.icopilots.com
During the last 20 years, VCs have learnt
how to beat the casino.
3. THE 10,000 PEOPLE STARTUP

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3. THE 10,000 PEOPLE STARTUP
SIZEdoes matter a lot.

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3. THE 10,000 PEOPLE STARTUP

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Innovation is NOT about predicting
the future and ‘getting it right.’
3. THE 10,000 PEOPLE STARTUP

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3. THE 10,000 PEOPLE STARTUP
PROBLEM ADDED VALUE PRODUCT
One of our MBA’s key learning ; )

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3. THE 10,000 PEOPLE STARTUP
PROBLEM ADDED VALUE PRODUCT
One of our MBA’s key learning ; )

41. PROCESS-DRIVEN
YOUR BLIND SPOTS
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3. THE 10,000 PEOPLE STARTUP
YOUR
STRENGHTS

42. PROCESS-DRIVEN
Future needs
Weak signals
New customers
paradigms
Tacit needs
Tier I, II, III
cities
US / EMEA / CN
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3. THE 10,000 PEOPLE STARTUP
New Tech
Economy of
scale
Quality

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3. THE 10,000 PEOPLE STARTUP
120PROJECTS
This is how to beat the casino:
Future needs
Weak signals
New customers
paradigms
Tacit needs
Tier I, II, III
cities
US / EMEA / CN

44. OPTIONALITY
Building a portfolio of “low cost” investments and
projects that all have a high potential outcome is a game
where multinationals can outplay VCs (or startups).
www.icopilots.com
3. THE 10,000 PEOPLE STARTUP

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38,775
120 PROJECTS
3. THE 10,000 PEOPLE STARTUP
Is that crazy?

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Philippe MÉDA
Thank you : )
philippe@icopilots.com