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The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign

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Curt Mercadante
Curt Mercadante

1. The document discusses how traditional press releases are becoming obsolete and new communication tools like social media, email, online video, and engagement are more effective. 2. It provides an overview of using various social media platforms like Facebook, Twitter, and online video to communicate with audiences and build opt-in lists. 3. The key points are that effective communication now requires engagement over just eyeballs, and content must be authentic and build real connections rather than just broadcasting messages.

BusinessTechnologyNews & Politics
1 of 49
The Press Release is Dead Presented by Curt Mercadante Merc Strategy Group, LLC Business Expo 2010
Who is this guy?
Who Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is “Social Media”?
 
What is “Social Media”? There’s no such thing as “social media.”
What is “Social Media”? Thing AsSocial Media
Is the Press Release Dead?
New Communications Tools ,[object Object],[object Object],[object Object]
Medium or Messenger? Trust?
Medium or Messenger? Trust?
You May be Thinking... This is all just a fad. I don’t have time for this. I don’t have the budget for this. I’m scared. It’s just for kids. I love this stuff!
Just a Fad? Comcast: More than 160,000 customers serviced through social networking sites since 2008.
Just a Fad? Comcast: More than 1.4 million views of video of Comcast technician asleep on customer’s couch.
Just a Fad? Jason Plummer: Young Illinois Lt. Governor candidate wins 6-way Primary by 4,900 votes — after building a 4,700-supporter network on Facebook in two months.
Getting Started ,[object Object],[object Object],[object Object]
Email Email is the first and largest social networking tool.
Email ,[object Object],[object Object],[object Object],[object Object]
Email 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc., North American Technographics Media and Marketing Online Survey, 2008
Email ,[object Object],[object Object],[object Object],[object Object]
Twitter The online cocktail reception.
Twitter
Twitter
Twitter
Twitter ,[object Object],[object Object],[object Object]
Twitter
Twitter ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],Source: http://istrategylabs.com
Facebook
Facebook
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Ads
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object]
Online Video
Online Video ,[object Object],[object Object],[object Object]
Online Video ,[object Object],[object Object],[object Object]
Online Video The ultimate storytelling tool.
Online Video
Online Video
Online Video
Online Video Who can best tell your story? Put ‘em on camera. Keep it authentic and ‘real’.
Key Points ,[object Object]
Key Points ,[object Object]
Key Points ,[object Object]
Key Points ,[object Object],Luanne Lawrence VP for University Advancement Oregon State University Speaking at 2010 PRSA International Conference

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