perfume,fragnance

1. Each year, new fragrances are launched in a flurry of glamorous
and expensive marketing hyperbole. Many women embrace
these seductive new fragrances, but there are those who are
addicted to one fragrance and make it their signature.
SANDRA SYMONS reports.
( a journalist and lecturer in Sydney, Australia.)
Do you have a favourite perfume, one that you always wear with
sensual pleasure, one that seems to be a fragrant extension of yourself,
one perfume that elicits approving comments from others?
If so, join the ranks of Madonna, who always wears Youth Dew, Jerry
Hall (Opium), Cathérine Deneuve (L'Heure Bleue), Princess Di
(Diorissimo), Marilyn Monroe (who always wore Chanel No 5), Jackie O
(Joy) and Audrey Hepburn (L'Interdit).
Studies in the field of sensory physiology and emotional psychology
suggest a close relationship between particular emotional profiles and
fragrance preferences. They show that women who wear fragrance
usually return to their personal fragrance preferences.
In many cases, women with particular personality characteristics - such
as being extroverted and sociable, or quiet and reserved, or even
tempered, or volatile and unpredictable - can be matched to particular
fragrance categories.
The international fragrance compounding house, Haarman and Reimer,
has done much research on the psychological impact of
fragrance. Given that the sense of smell is the one that depends most
upon a connection with other senses, it is not surprising that our choice
of fragrance is very often determined by our psychological and
emotional needs.
Perfume, like the colours and clothes we wear, gives us a chance to
identify and emphasise our moods and feelings as well as project
something of the moods and feelings we desire.
While each of us is a constantly evolving being who experiences
different moods at different times in differing intensities, we maintain a
constant inner emotional core which may be expressed in many
creative ways.