Summarized the topics that discussed in the "How Brands are Navigating the Coronavirus Crisis" webinar by "Brand Innovators" on May 1, 2020.

1. Brand Innovators Virtual
Summit
How Brands are
Navigating the
Coronovirus Crisis?
Prepared by
Omer Faruk Uzmez

2. MARTIN
LINDSTROM
• What is missing in the picture----->
TOUCH!
• Find balance.
• Emotional+Physical=online+offline
• Build a Culture + Human Connection
• But first remember 
• Who owns culture? HR?
• New Business Model –Japanese
Toilet
• Change yourself, adopted

3. MARTIN LINDSTROM’s Tweets
The gap we have today is touch. We need to balance digital
& physical communication.
If we don't come out of COVID-19 having fundamentally
changed our business or organization, we have failed.
It is crucial to not forget about human interaction or
creating a connection - that is how you build a brand.
The CMO needs to be able to own culture and define how
to connect with people - it's time to redefine the role.

4. SCOTT FINLOW
• Insight Manager is important.
• Follow consumer behavior.
• Simplicity is the ultimate
sophistication.
• Value is also important
• Right time-place-content:
bundle effectively

5. BRANDON RHOTEN
• POTBELLY sandwich shop.
• What POTBELLY is doing now?
• Voice-Double Project? 
• Restaurants open-close : Test
opportunity
• Change your context!
• CMP is easy now.
• People choose big sandwich
• Take risk!
• Hire awesome people.

7. Potbelly’s Hired a Voice-Double to Pretend
They’re You on a Conference Call
• What happened to lunch? 12 pm meeting 
• Skip That Conference Call and Enjoy Your Lunch with the Help of
Potbelly
• On April 29, 2019, they hired a voice-double to pretend they're you
from 12-1 p.m.
• Call 312-676-3319 and leave Potbelly a message that explains why
you wanna get out of the meeting for lunch.
• Access demo video please click it

8. MEENAKSHI
NAGARAJAN
• Fast casual restaurant chain that serves
salads
• Omnichannel management
• Transparency, delivering safe way
• Paid Media+Social Media+Customer
Experience
• Application download rise
• Focus group + Facebook-Instagram
partnership + Regular Data
• Initiatives: Covid-19 Response
• Protect Suppliers
• New Normal will rise slowly-more
attention and safe

10. CHAD DONVITO
• King’s Hawaiian, Bakery
• Hawaiian bread
• Covid-19 Pandemic
• Consumer mindset
• Solve problem
• Build better connection

11. If you missed it,
please click it!

12. THANK YOU!
For more information;
Please visit my accounts.
@omeruzmez
linkedin.com/in/omeruzmez
medium.com/@omeruzmez
omeruzmez.com
omer_uzmez@hotmail.com