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How to grow your blog's audience

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In this presentation, I look at some basic tips to help you make the most of your blog and attract new readers to your content.

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How to grow your blog's audience

  1. 1. GROWING YOUR
 BLOGʼS AUDIENCE.
 
 MEL KIRK VIDEO BLOGGER
INFLUENCE ENGAGEMENT DIRECTOR
 @MELKIRK 

  2. 2. IʼM MEL 
(@MELKIRK).
 SPOT THE CATS#
  3. 3. I WORK WITH
 BRANDS.#
  4. 4. IʼM ALSO A 
BLOGGER.#
  5. 5. YOUʼRE BLOGGING. 
 NOW YOU WANT
MORE PEOPLE TO READ IT.#
  6. 6. YOU NEED TO MENTALLY SHIFT.# WRITING FOR ! WRITING FOR ! YOURSELF.   AN AUDIENCE.  
  7. 7. MAKE FRIENDS.#
  8. 8. BE ACTIVE ON OTHER COMMUNITIES.#YOU SHOULD SPEND X10 LONGER!ADDING VALUABLE CONTENT TO 5-10!COMMUNITIES THAT YOU HAVE!EARMARKED.!
  9. 9. STICK TO YOUR 
PASSIONS.#
  10. 10. WRITE ABOUT WHAT YOU LOVE.
•  WRITE CONTENT THAT YOUʼRE PASSIONATE ABOUT.
•  KEEP WRITING. 
•  KNOW YOUR NICHE AND MEET YOUR READERʼS EXPECTATIONS.!
  11. 11. LOOK A THINGS
DIFFERENTLY.#
  12. 12. WRITE GOOD CONTENT.#•  LOOK AT THINGS FROM A UNIQUE PERSPECTIVE.
•  ENCOURAGE INTERESTING CONVERSATIONS. 
•  DONʼT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.!
  13. 13. THE GEEKY STUFF.#
  14. 14. OPTIMISE YOUR POSTS.#•  TAG EACH OF YOUR POSTS TO INCREASE VISIBILITY.
•  CONSIDER THE LENGTH. MIN. 250 WORDS.
•  MAKE THE TITLE SMART.!
  15. 15. SHARE.#
  16. 16. SHARE YOUR GENIUS.#•  OFFER TO GUEST POST FOR OTHER SITES. PITCH CONTENT IDEAS.
•  SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI
•  REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES.
•  INVITE GUEST POSTS.!
  17. 17. USE DIFFERENT#CHANNELS.#
  18. 18. DRIVE CHANNEL TRAFFIC.#•  TESTS DIFFERENT MEDIUMS AND AUDIENCE RECEPTIVENESS.
•  DRIVES TRAFFIC FROM DIFFERENT SOURCES.
•  OPTIMISE CONTENT WITH URLs.!
  19. 19. MEASURE EVERYTHING.#
  20. 20. TRACK YOUR CONTENT.#•  MEASURE TRAFFIC, ESPECIALLY DAY AND TIME.
•  MONITOR INTERACTION.
•  SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.!
  21. 21. APPROACH FROM#A FRESH ANGLE.#
  22. 22. OFFER REAL VALUE.#•  OFFER REASONS AND STRATEGIC COMPARISONS RATHER THAN GENERIC SIMPLICITY.!•  EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.!
  23. 23. HAVE THE#FEEL GOOD#FACTOR.#
  24. 24. MAKE READERS FEEL GOOD.#•  THEY WANT TO FEEL SMART.!•  COMMENTS ARE MADE IN THE HOPE YOUʼLL REGARD THEM.!•  THE MAGIC IS WHEN DEBATE IS SPARKED.!•  POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.!•  DONʼT MAKE THEM LOOK SILLY.!
  25. 25. RESPECT YOUR#AUDIENCE.  
  26. 26. RESPECT YOUR AUDIENCE.#•  BE UPFRONT WITH BRAND ASSOCIATIONS.
•  DESIGN CHOICES (I.E. POP-UPS).
•  FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.!
  27. 27. THANK YOU.!Mel Kirk 
@melkirk
mel@spreadingjam.com
Influencer Engagement Director
The Engine Group!

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