This is a presentation from a PR Company.

1. EXTEL PHONE
CAMPAIGN
- ABC Event Company
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2.  About Us
 Campaign Aims
 Contest
 Why this contest?
 Most Hilarious Response
 Winners
CONTENT
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 Market Response Analysis
 Winners’ Analysis
 Market Area Analysis
 Gender and College
 Social Media Channels
 Summary

3. ABOUT US:
 We are a highly regarded event management company that
conducts and markets small events in Mumbai.
 We have been established in this industry since the past 10 years.
 The brainchild of Miss. Arundati Roy, we have been ranked
amongst the top 5 best PR agencies in Mumbai.
 Our primary target audience is high school and college students.
 Our foremost clients are companies aiming to market a variety of
products to students.
 We are known for our quality since we understand the needs and
interests of our target audience exceptionally well.
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CEO: Arundati Roy

4. CAMPAIGN AIMS
 Create a large online promotional campaign within 3 months.
 Targeted to the niche crowd of high school and college students.
 Establish the latest mobile product of Extel.
 Create a trustworthy and high quality brand reputation.
 We will give away a few sample phones as prizes to establish
credibility and grab attention.
 Extel should get high sales and bookings immediately post
campaign
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5. CONTEST
 Win an Extel Phone by telling us why you hate your
existing phone
 List the top 10 reasons you HATE your phone!
 Post on our Facebook Page and Twitter Page by #extel
#10reasonsihatemyphone
 The post with the maximum likes and retweets wins!
 10 free give away phone samples!
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6. WHY THIS CONTEST?
 The youth is extremely active on social media currently.
 The youth love voicing their opinion about things they don’t like.
 Increased social media presence for EXTEL
 More likes on our Facebook & Twitter page.
 Free giveaways establishes credibility.
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7. 7
1 0 T H I N G S I H AT E
A B O U T M Y P H O N E
1. It’s a Nokia Dabbba. Hasso mat 
2. Can’t surf on Youtube yaar. Phone shows round circles.
3. My girlfriend became dead, she say you never free!
4. Girlfriend, I free, but my phone no battery.
5. No selfies I can click 
6. No chatting on whatsapp. My girlfriend put hot photo and
I can’t see!
7. No Facebook profile photo. My phone camera not work.
8. I tell my gf, I have no crush, no crush! Only Snake Game
on Phone.
9. No bathroom dance for me, my phone has no music
10. My keypad has no L, so I only say I KOVE YOU.
- My friends, I am very depressing. My girlfriend say she dead. Please like
share so I get new phone and new girlfriend!
MR. H. SURYAPRAKASH
HILARIOUS RESPONSE!

8. WINNERS!
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9. WINNERS!
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10. WINNERS ANALYSIS
Name Age Gender Location Education
Riyaz Ahamed. S. Mannur 17 Male Santacruz College
Dr. Robert James 17 Female Matunga College
K.A.Bala Dhandapani 19 Male Mulund College
H Suryaprakash 16 Male Mulund School
S. Monica 22 Male Sion College
Gora Koley 17 Female Chembur College
Rajan Arora 16 Female Sion School
Thomas 18 Male Ghatkopar College
Shyam Rawat 15 Female Khar School
Rana 13 Female Matunga School
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11. MARKET AREA ANALYSIS
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12. MARKET AREA ANALYSIS
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13. GENDER & COLLEGE
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14. GENDER & COLLEGE
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Row Labels Sum of Retweets on Twitter Sum of Shares on Facebook Sum of Likes on Facebook
FEMALE 567393 24386 317411
College 278012 13013 165065
School 289381 11373 152346
MALE 656831 28437 359683
College 453248 17583 240630
School 203583 10854 119053
Grand Total 1224224 52823 677094

15. SOCIAL MEDIA CHANNELS
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16. SUMMARY
 Future campaigns must occur on Twitter since Retweets are
the highest.
 Increases firm visibility – Retweet.
 Sion has the maximum social media presence.
 Majority of our contestants are male, college students.
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17. THANK YOU!
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