2. Typography- Target audience-
The font is big and Girls aged 13+ as
bright so that it they might like
stands out it is also Brittney and bright
in a circus style of bold colourful
writing because of things.
the name and
theme.
Code of behaviour-
Image- She looks very
Brittany spears playful and happy by
(celebrity) sitting down the way her body is
looking directly at the posed and her facial
camera in a circus expressions.
styled outfit. The
background is bold
Product name/brand-
and bright.
Britney Spears Circus
Fantasy
Code of costume-
Colour-
The costume Brittany
spears is wearing is a show Bold bright
girl, circus outfit. colours, very fun
and playful. The
colours used often
are bright blues,
reds and yellows
these are colours
that you’d find in a
circus.

3. Typography-
The font is small and
gold on a plaque thing
so it looks important
and labelled
Image-
Sarah Jessica Parker
wearing black gloves
looking as if she has just
been caught stealing her
perfume Covet.
Code of costume-
Sarah Jessica Parker wearing a dress
that looks a bit like a wedding dress so
it looks like she’s left a really important
event so that she can steal Covet.
Code of behaviour-
She looks shocked like she has
just been caught stealing the
perfume.
Target audience-
I think women aged 17+ as they might
Colour- be fans of her and might have had
Product name/brand- Quite dim dark colours and watched sex in the city when it was on
Sarah Jessica Parker Covet gold and the bottle is bright tv, I think the majority of people that will
green and it stands out. be buying this will be aged between 20-
30

4. Code of behaviour-
She has her arm behind her head as if she is letting the small
Typography- Product name/brand-
men crawl on her and she doesn’t mind it, they look like they are
The font is bold and Fame by Lady Gaga
trying to get to the perfume which she is holding away from them
gold and Lady Gaga’s so that its out of their reach.
name and the name of
the perfume really
stands out but the
slogan is very small, the
gold matches the gold Colour-
on the lid on of the Quite dim dark
perfume. colours as the
picture is black
and white, the
only things that
are in colour are
the perfume bottle
which is a deep
purple/black and
gold titling and
Image- perfume lid.
Lady Gaga laying down
naked with small men
crawling on her as if they’re
trying to get to the perfume
which lady gaga is holding
out of their reach, this shows
how she has power and is a
sex symbol as the small Code of costume-
people crawling on her are She is completely naked with a
Target audience-
men and it looks as if they black mask on and small men
I think that this advertisement is suitable
are trying to get to her or her crawling on her this shows how
for 16+ although younger children might be
perfume. she is a sex symbol and a
fans of her singing I don’t think that it is
powerful women.
appropriate as she is naked.