Tracxn Research - Mobile Advertising Landscape, February 2017

Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
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Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 12
Who is Investing 22
Exit Outlook - IPO, Acquisitions 26
Sub Sector Analysis 29
Interesting Companies 47
Useful Links 56
Company List 59
Team 199

Sector Overview
Scope of report
The report covers companies that provide mobile-first advertising solutions at scale for brands, advertisers and publishers. Companies
that enable the entire mobile advertising ecosystem such as the Data Management Platforms (DMP), mobile attribution and analytics,
retargeting and location-based mobile advertising platforms are also in the purview of this report. Media Agencies and bigger advertising
giants such as Google, Facebook and Twitter are excluded from the scope of the report. However, the mobile advertising products of
these companies that have large market shares are included in the report. We have not included platforms that serve advertisements on
mobile devices but do not offer mobile-first solutions.
• Total $4.4 Billion in Funding across 1040 companies with ~ $490 Million invested in 2016
• 70+ rounds of funding between Jan-2015 to Dec-2016.
• Ad Network and Demand Side Platform are top funded sub sectors
• Ad Network with 426 investments worth ~$2B and Demand Side Platform with 109 investments worth ~$540M
The report focuses on the following sub sectors:
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till January 25, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
Business Model Description
Ad Network
An ad network serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising
inventory from publisher’s websites and app developers
Demand Side Platform A system that enables advertisers to purchase mobile ad inventory via RTB exchanges
Ad Exchange A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks
Supply Side Platform
A technology platform to enable publishers to manage their advertising space inventory, fill it with ads, and receive
revenue.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

104
118
146 149 151
126
27
0
32
64
96
128
160
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
Domob TalkingData mParticle Mobvista Unlockd Vertebrae So!Crowd
Lomark AppsFlyer Adjust Smartpipe Solutions Zeotap ADJoy Cyberads

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
24 Feb-2013 12 Ad Serving Platform > Lock Screen $73M unlockd.com
Unlockd
2014, New York City
41 Jul-2012 16 Creatives > Rich Media $34M crispmedia.com
Crisp Media
2003, New York City
73 May-2012 36 Ad Network > In-App Advertising $202M tapjoy.com
Tapjoy
2007, San Francisco
37 Feb-2012 19 Retargeting $104M tapcommerce.com
TapCommerce
2012, New York City
16 Feb-2012 6 Ad Network > Rewards $72M kiip.me
Kiip
2010, San Francisco
26 Jan-2012 13 Retargeting > Second Screen $74M mporium.com
Mporium
2006, London
41 May-2011 31 Data Management Platform $367M vserv.com
Vserv
2010, Mumbai
34 May-2011 5 Ad Network > Affiliate $13M clickky.biz
Clickky
2010, New York City

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
32 May-2011 10 Supply Side Platform $99M smaato.com
Smaato
2005, San Francisco
18 Feb-2011 8 Ad Network > Video $111M pokkt.com
Pokkt
2012, Mumbai
17 Feb-2011 9 Native Ad Platform $37M stipple.com
Appsfire
2009, Tel Aviv
33 Nov-2010 22 Enabler > Reporting and Analytics $393M talkingdata.com
TalkingData
2011, Beijing
42 Jul-2010 24 Ad Network > Location based $192M vpon.com.tw
Vpon
2008, Taipei

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
8 Jan-2015 2
Creatives > Rich Media > Virtual
Reality
$11M vertebrae.io
Vertebrae
2015, Santa Monica
3 Apr-2013 2 Native Ad Platform > Games $5M mediaspike.com
MediaSpike
2011, Mountain View
14 Nov-2012 3
Creatives > Rich Media > Augmented
Reality
$2M telibrahma.com
TeliBrahma
2004, Bangalore
4 Jun-2012 1 Creatives > Video $10M celtra.com
Celtra
2006, Cambridge
3 Apr-2012 2 Demand Side Platform > Video $10M loopme.com
LoopMe
2012, London
8 May-2011 3
Campaign Management > Social
Media
$16M ampush.com
Ampush
2009, San Francisco
6 Apr-2011 1 Supply Side Platform > Video $8M vdopia.com
Vdopia
2007, Gurgaon

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
3 Apr-2011 3
Ad Network > Native Ads > Messaging
Apps
$15M makesnaps.com
Snaps
2010, New York City
9 Sep-2010 5
Ad Network > Location based >
Beacons
$18M inmarket.com
inMarket
2010, Venice
9 Aug-2010 7
Data Management Platform >
Location Based
$138M factual.com
Factual
2007, Los Angeles
12 Apr-2010 10 Ad Network > Native Ads $54M adtile.me
Adtile
2010, Los Angeles
8 Sep-2009 6
Demand Side Platform > Location
based
$138M xad.com
xAd, Inc.
2009, New York City

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
11

YoY – Number of Rounds and Total Funding
$281M
$163M
$218M
$655M
$395M
$508M
$615M
$629M
$489M
41 43
77
104 108
125
127
103
61
0
28
56
84
112
140
0
140
280
420
560
700
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage
44
56
62
48
35
18
38
39
42
44
47
31
18
9
14
18
6
5
0
28
56
84
112
140
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$38M $41M $45M $41M $33M $18M
$172M $196M
$212M $240M
$356M
$196M
$431M
$152M
$236M
$272M $81M
$160M
0
140
280
420
560
700
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$1.0M $1.0M $0.8M
$1.2M $1.3M $1.1M
$3.6M
$4.3M
$5.7M $5.4M $5.7M $5.6M
$8.9M
$7.5M
$7.3M
$12.7M
$13.1M
$11.3M
0.0
2.8
5.6
8.4
11.2
14.0
2011 2012 2013 2014 2015 2016
FundingAmount(inMillions)
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
appsflyer.com
AppsFlyer
(Herzliya, 2011)
$56M Series C Jan-2017
Qumra Capital, Goldman Sachs, Telekom Capital, Magma Venture Partners, Pitango
Venture Capital, Eight Roads Ventures
xad.com
xAd, Inc.
(New York City, 2009)
$43M Series E Nov-2016
Eminence Capital, Emergence Capital, Institutional Venture Partners, W Capital
Partners
smartpipesolutions.com
Smartpipe Solutions
(London, 2013)
$19M Series A Nov-2016 Notion Capital, Finance Wales, Comba Telecom, Wren Capital, Delta Partners
mparticle.com
mParticle
$18M Series B Oct-2016 Bain Capital, Social Capital
widespace.com
Widespace
(Stockholm, 2012)
$17M Series B Feb-2016 Kreos Capital
chance-ad.com
Chance-ad
(Beijing, 2012)
$15M Series A Jan-2016 Greenwoods Investments, Aurora Capital
ogury.co
Ogury
(London, 2014)
$15M Series B Sep-2016 Ventech, Covent Partners, Idinvest Partners, ACG

Company
Funding
Amount
Round
Name
Date Investors
singular.net
Singular
(Tel Aviv, 2014)
$15M Series A Nov-2016 KDWC Ventures, TransLink Capital, Telstra, General Catalyst Partners
youappi.com
YouAppi
(Raanana, 2011)
$13M Series B Feb-2016
Click Ventures, Hawk Ventures, Global Brain, Emery Capital, AltaIR Capital, Glilot Capital
Partners, 2B Angels, Flint Capital
zeotap.com
Zeotap
(Berlin, 2014)
$13M Series B Jan-2017 New Science Ventures, Capnamic, Iris Capital, HERE
kiip.me
Kiip
(San Francisco, 2010)
$12M Series C Jul-2016
North Atlantic Capital, U.S. Cellular, Relay Ventures, Hummer Winblad Venture
Partners, True Ventures, Verizon Ventures
unlockd.com
Unlockd
$12M Series A Apr-2016 PLC Ventures
vertebrae.io
Vertebrae
(Santa Monica, 2015)
$10M Series A Sep-2016 Undisclosed
adjoy.com
ADJoy
(Tampa, 2015)
$7M Series A May-2016 Almaz Capital
tvty.fr
TVTY
(Paris, 2009)
$7M Series B Sep-2016 Serena Capital, Partech Ventures, 360 Capital Partners

Company
Funding
Amount
Round
Name
Date Investors
molocoads.com
Moloco
(Palo Alto, 2015)
$7M Series A Jun-2016 Undisclosed
mediabrix.com
MediaBrix
$7M Series B Aug-2016 Edison Partners, Revel Partners, Horizon Technology Finance
ninthdecimal.com
NinthDecimal
$5M Series D Dec-2016 Undisclosed
unacast.com
Unacast
(Oslo, 2014)
$5M Series A May-2016 Open Ocean, Investinor
tabmo.io
TabMo
(Paris, 2014)
$5M Series A Apr-2016 Ardian, Generis Capital
cashtree.id
Cashtree
(Jakarta, 2015)
$4M Series A Sep-2016 Korea Investment Partners, K Cube Ventures
a.ki
Aki Technologies
$4M Seed Sep-2016 Undisclosed
fidzup.com
Fidzup
(Puteaux, 2011)
$4M Series A Nov-2016
CapHorn Invest, Turenne Capital, CapDecisif, Petit Poucet, Val'Angels, Investessor,
Dauphine Business Angels

Company
Funding
Amount
Round
Name
Date Investors
flexionmobile.com
Flexion Mobile
(London, 2008)
$3M Series B May-2016 Undisclosed
tenjin.io
Tenjin
$3M Series A Jun-2016 NetEase
triggerhood.com
TriggerHood
(Ra'anana, 2015)
$3M Series A Mar-2016 Krypton Venture Capital
parrable.com
Parrable
$2M Series A Jun-2016 Undisclosed
sync2ad.com
Sync2Ad
(Sevres, 2011)
$2M Seed Sep-2016 Idinvest Partners, Entrepreneur Venture
postr.co.nz
Postr
(Auckland, 2014)
$2M Seed Jan-2017 Gunung Sewu, NZVIF
adtile.me
Adtile
(Los Angeles, 2010)
$2M Series A Apr-2016 Undisclosed
bigabid.com
BigaBid
(Tel Aviv, 2015)
$2M Series A Aug-2016 Undisclosed

Funnel view of Sector
Percent of
Previous
43%
45%
52%
179
44
107
204
451
1040
0 200 400 600 800 1000 1200
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
21

Most Active Investors in Sector
13
12
9
8 8 8 8
7
6 6
0
3
6
8
11
14
GV 500 Startups First Round
Capital
Draper Fisher
Jurvetson
Plug and Play
Tech Center
SoftBank Y Combinator Relay
Ventures
Accel
Partners
Andreessen
Horowitz
TotalNumberofRounds
mParticle Medialets Jingle Networks Flurry xAd, Inc. InMobi URX Millennial Media Amobee Factual
Vungle Vungle Flurry 4Info Kiip xAd, Inc. Heyzap Kiip Ubermedia MediaSpike

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
25

Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
28

January 2017Tracxn BlueBox : Mobile Advertising
1040+ companies in the sector, 300+ funded in last 5 years, $490M invested in 2016

Top Business Models by Funding
$2.0B
$613M
$541M
$353M
$149M $133M $110M $106M $104M $70M
0
500
1000
1500
2000
2500
Ad Network Enabler Demand
Side Platform
Data Management
Platform
Ad Serving
Platform
Campaign
Management
Creatives Supply
Side Platform
Retargeting Ad Exchange
TotalFundingAmount(inMillions)
Avg. Age Feb-11 Jan-11 Jan-11 May-11 Sep-11 Sep-10 May-12 May-11 Feb-12 Jan-11
# Cos. 516 70 90 41 97 32 80 32 37 23
Millennial Media TalkingData xAd, Inc. Factual Medialets blyk Crisp Media Smaato TVTY AdView
InMobi AppsFlyer LifeStreet Media NinthDecimal Unlockd Ampush URX YieldMo TVSmiles Nexage

Ad Network – Business Model Description

Ad Network – Entrepreneur Activity and
Investment Trend

Ad Network – Most Funded Companies

Enabler – Business Model Description

Enabler – Entrepreneur Activity and Investment
Trend

Enabler – Most Funded Companies

Demand Side Platform – Business Model
Description

Demand Side Platform – Entrepreneur Activity
and Investment Trend

Demand Side Platform – Most Funded Companies

Data Management Platform – Business Model
Description

Data Management Platform – Entrepreneur
Activity and Investment Trend

Data Management Platform – Most Funded
Companies

Ad Serving Platform – Business Model Description

Ad Serving Platform – Entrepreneur Activity and
Investment Trend

Ad Serving Platform – Most Funded Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
46

Interesting Unfunded Companies
Company Overview
Business
Model
Nexen
(2010, Ghent)
Beacon-based ad serving platform Retargeting > Second Screen
EchoTag
(2014, Sunnyvale)
Provides mobile interactivity to advertising campaigns Ad Serving Platform
VRproductplacement
(2016, Haarlem)
Ad network for product placement in VR applications Creatives > Rich Media > Virtual Reality
Ulike
(2015, Tel Aviv)
Provides a reward based ad platform Rewards based ad platform
Behavioreal
(2009, Tel Aviv)
Real-time data for audience profiling and targeted advertisements Data Management Platform > Location Based
Curated list of companies by the sector analyst are defined as Interesting

Interesting Seed Companies

Interesting Series A Companies

Interesting Series B Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
55

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Recent IPOs in the sector Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
58

Mobile Advertising – Company List
Ad
Network
Enabler
Demand
Side Platform
Data
Management Platform
Ad
Serving Platform
Campaign
Management
Creatives
Supply
Side Platform
Retargeting
Ad
Exchange
Native
Ad Platform
Rewards based
ad platform
451 FUNDED COMPANIES AND 589 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

Ad Network (1/65)
Company Overview Business Model Total Funding
Millennial Media
(2006, Baltimore)
The Mobile Advertising Platform
Bessemer Venture Partners, NEA, Charles River Ventures, Columbia
Capital, Relay Ventures, Acta Wireless, Bullpen Capital
Ad Network $240M
InMobi
(2007, Bangalore)
Global Mobile Ad Network
SoftBank, Mumbai Angels, KPCB, Kae Capital, Sherpalo Ventures, HTGC,
Tennenbaum Capital Partners, Lightbox Ventures
Ad Network $220.6M
Mobvista
(2013, Guangzhou)
Mobile Advertising Platform and Ad Network
Orient Securities, NetEase, New Access Capital, Haitong Leading Capital
Management, CITIC Securities, Yuexiu Fund
Ad Network $122.21M
Jumptap
(2005, Boston)
Offers targeted mobile advertising solutions
Redpoint Ventures, WPP, General Catalyst Partners, Keating Capital,
AllianceBernstein, Valhalla Partners, Summerhill Venture Partners
Ad Network $122M
Domob
(2010, Beijing)
Mobile advertising network
Redpoint Ventures, Tencent, Qiming Venture Partners, Bertelsmann
Asia Investment Fund
Ad Network $63M
Mojiva
(2008, New York City)
Mobile Media and Advertising Network
Bertelsmann, Pelion Venture Partners, Vaux Les Ventures, BDMI,
Shamrock Capital Advisors, Governing Dynamics
Ad Network $45.8M
Madhouse
(2006, Shanghai)
Mobile ad network and marketing platform
Qualcomm Ventures, Gobi Partners, JAFCO Asia, Nokia Growth
Partners, TDF Capital, dsquared communications
Ad Network $30M
Appia
(2008, Durham)
Mobile User Acquisition Network
TomorrowVentures, Venrock, Silicon Valley Bank, Trident Capital, DCM
Ventures, North Atlantic Capital, Noro Moseley Partners, BlackBer
Rypartners Fund
Ad Network $29.75M
Go to BM List >> Enabler

Ad Network (2/65)
pontiflex
(2008, Brooklyn)
Mobile and Online Signup Ads Platform
Blackstone, Tribeca Venture Partners, RRE Ventures, New Atlantic
Ventures
Ad Network $29.3M
Quattro Wireless
(2006, Waltham)
Mobile Advertising Network
Highland Capital Partners, Globespan Capital Partners Ad Network $28.3M
OneRiot
(2008, Boulder)
Advertising Network for Twitter Apps
Spark Capital, Commonwealth Capital Ventures, Appian Ventures,
Commonwealth Capital Ventures
Ad Network $27.3M
Greystripe
(2005, San Francisco)
Mobile Advertising Platform
Comcast Ventures, Steamboat Ventures, Peacock Equity, Monitor
Ventures, Incubic Management
Ad Network $25.1M
AdMob
(2006, San Mateo)
Monetize and promote your mobile apps with ads
Accel Partners, Sequoia Capital, Draper Fisher Jurvetson, DFJ Growth,
DAG Ventures, Northgate
Ad Network $21.4M
BuzzCity
(1999, Singapore)
Mobile Ad Network
Naspers, 3i Group, OWW Capital Partners Ad Network $20M
YouAppi
(2011, Raanana)
App discovery and distribution platform
2B Angels, Glilot Capital Partners, AltaIR Capital, Flint Capital, Global
Brain, Hawk Ventures, Click Ventures, Emery Capital
Ad Network $18.1M
Ad Infuse
Mobile Advertising Solutions
Storm Ventures, SoftBank, ComVentures Ad Network $17.6M

Ad Network (3/65)
Perion
(1999, Holon)
Intelligent Solutions For Publishers and App Developers
LeumiTech Ad Network $17M
Youmi
(2010, Guangzhou)
Demand side platform and Ad network
Shenzhen Oriental Fortune Capital Management, Small Ville Financial
Advisor, Shenzhen Cowin Capital
Ad Network $16.8M
Chance-ad
(2012, Beijing)
DSP and Ad network connecting app developers and advertisers
Greenwoods Investments, Aurora Capital Ad Network $15.1M
PuddingMedia
Monitors phone calls to provide tailored ad content
Opus Capital, BRM Capital Ad Network $14.5M
MobGold
(2008, Jakarta)
Mobile Ad Network
Ad Network $14M
Liquid Air Lab
(2002, Stuttgart)
Mobile advertising solution for audio content
Benchmark Capital, Baytech Venture Capital Ad Network $12.4M
DailybreakMedia
(2008, )
User engagement platform for retail
Highland Capital Partners, Charles River Ventures, GSV Capital Ad Network $10.5M
Apps Savvy
Activity advertising technology company
America Online, True Ventures, Social Starts, Bowery Capital, New York
Times
Ad Network $10.2M

Ad Network (4/65)

Ad Network (5/65)

Ad Network (6/65)

Ad Network (7/65)

Ad Network (8/65)

Ad Network (9/65)

Ad Network (10/65)

Ad Network (11/65)

Ad Network (12/65)

Ad Network (13/65)

Ad Network (14/65)

Ad Network (15/65)

Ad Network (16/65)

Ad Network (17/65)

Ad Network (18/65)

Ad Network (19/65)

Ad Network (20/65)

Ad Network (21/65)

Ad Network (22/65)

Ad Network (23/65)

Ad Network (24/65)

Ad Network (25/65)

Ad Network (26/65)

Ad Network (27/65)

Ad Network (28/65)

Ad Network (29/65)

Ad Network (30/65)

Ad Network (31/65)

Ad Network (32/65)

Ad Network (33/65)

Ad Network (34/65)

Ad Network (35/65)

Ad Network (36/65)

Ad Network (37/65)

Ad Network (38/65)

Ad Network (39/65)

Ad Network (40/65)

Ad Network (41/65)

Ad Network (42/65)

Ad Network (43/65)

Ad Network (44/65)

Ad Network (45/65)

Ad Network (46/65)

Ad Network (47/65)

Ad Network (48/65)

Ad Network (49/65)

Ad Network (50/65)

Ad Network (51/65)

Ad Network (52/65)

Ad Network (53/65)

Ad Network (54/65)

Ad Network (55/65)

Ad Network (56/65)

Ad Network (57/65)

Ad Network (58/65)

Ad Network (59/65)

Ad Network (60/65)

Ad Network (61/65)

Ad Network (62/65)

Ad Network (63/65)

Ad Network (64/65)

Ad Network (65/65)

Enabler (1/9)
AdMarvel
(2006, San Mateo)
Mobile Ad Serving
Index Ventures, Khosla Ventures, Trilogy Equity Partners, Mobility
Ventures
Publisher Tools $8M
Parrable
Cookie less device identification system
Dallas Venture Partners, Social Starts, Momentum, Angel Ventures Publisher Tools $2.48M
AdMaker
(2009, Tokyo)
Mobile Advertising optimization platform
Jafco Ventures, Samurai Incubate, Nissay Capital Publisher Tools $1.7M
Tappngo
(2007, Bondi)
Mobile video advertising
Publisher Tools
Aduity
(2009, Johannesburg)
Ad Network mediation platform
Publisher Tools
Thumb Friendly
(2011, Atlanta)
Mobile Marketing Solutions for SMB companies
Publisher Tools
YumiMobi
(2009, Beijing)
Ad demand mediation platform
Ad Mediation
4Info
(2004, San Mateo)
Mobile Advertising and Ad Targeting platform
Vulcan, Draper Fisher Jurvetson, U.S Venture Partners, Selby Ventures,
Comcast Ventures, Mitsui Global Investment, Gannett, Peacock Equity,
Big Basin Partners, Sand Hill Capital, Avidbank, GE Capital, Costella
Kirsch, NBCUniversal, Vulcan Capital
Attribution $62.6M
Ad Network << Go to BM List >>
Demand Side
Platform

Enabler (2/9)
Adjust
(2012, Berlin)
Attribution for mobile ad campaigns
Iris Capital, Target Partners, Active Venture Partners, Capnamic
Ventures, Highland Europe
Attribution $30M
Apsalar
Mobile Attribution and Analytics
500 Startups, Battery Ventures, Correlation Ventures, Western
Technology Investment, DCM Ventures, Founders' Co-op, DN Capital,
Morado Ventures, Thomvest Ventures, Seraph Group, YJ Capital
Attribution $22.8M
Tapstream
(2012, Columbia)
Unified dashboard for app marketing
BDC Capital Attribution C$700k
Kochava
(2011, Sandpoint)
Mobile Attribution and Analytics Platform
Attribution
Ad-X Tracking
(2011, London)
Mobile app or website tracking, monitoring and reporting
Attribution
Device9
(2014, Hamburg)
Cookie-Less Tracking and Cross-Device Matching
Attribution
AppAudience
Real-time Bid Request Enrichment
Data
geolad
(2011, Vienna)
Targeting data provider
Data
Demand Side
Platform

Enabler (3/9)
Condaptive
(2010, Arlington)
Mobile Location Data
Data
Phluant
Mobile data access provider
Data
Gridskippr
(2013, Baltimore)
Mobile Consumer Audience Segmentation
Data
Unacast
(2014, Oslo)
Offline User Data to Online Retargeting
Open Ocean, Investinor Data > Location $6.6M
Thinknear
Location-based Mobile Advertising Platform
Qualcomm, IA Venttures, Metamorphic Ventures, ff Venture Capital,
GV, Techstars, Zelkova Ventures, Real Ventures, Boldstart Ventures,
Primary Venture Partner, BoxGroup
Data > Location $1.63M
Moasis Global
Predictive location intelligence platform
Data > Location $1.18M
LotaData
Location-Based Data Services
Data > Location
TalkingData
(2011, Beijing)
Analytics on mobile advertising
SBCVC, Northern Light Venture Capital, Milestone Capital Reporting and Analytics $110M
Demand Side
Platform

Enabler (4/9)
Demand Side
Platform

Enabler (5/9)
Demand Side
Platform

Enabler (6/9)
Demand Side
Platform

Enabler (7/9)
Demand Side
Platform

Enabler (8/9)
Demand Side
Platform

Enabler (9/9)
Demand Side
Platform

Demand Side Platform (1/12)
LifeStreet Media
(2004, San Carlos)
Cloud based in-app advertising platform
Nautic Partners Demand Side Platform $67.8M
Amobee
(2005, Redwood City)
Real-time mobile media inventory buying platform
Accel Partners, Sequoia Capital, Cisco, Amdocs, Globespan Capital
Partners, Motorola, Telefonica, Vodafone
Demand Side Platform $60M
Lomark
(2010, Shenzhen)
Mobile based demand side ad platform
KPCB, Draper Fisher Jurvetson, Fortune Venture Capital, Asia Business
Capital, Guangdong Advertising Group
Demand Side Platform $48.4M
PapayaMobile
(2008, Beijing)
Mobile advertising tool for advertisers
DCM Ventures, Keytone Ventures Demand Side Platform $26M
Adelphic
(2010, Waltham)
Mobile Demand Side Platform.
GV, Matrix Partners, Blue Chip Venture, Social Starts Demand Side Platform $23.31M
The Mobile Majority
(2012, Santa Monica)
Mobile advertising platform
Silicon Valley Bank, 3G Capital Demand Side Platform $20.5M
AppLift
(2012, Berlin)
Data-driven Mobile App Advertising
Prime Ventures, HitFox Group Demand Side Platform $20M
Trademob
(2010, Berlin)
Data-Driven App Marketing Platform: DSP & Re-Targeting.
High-Tech Grunderfonds, Kennet, Tengelmann Ventures Demand Side Platform $15M
Enabler << Go to BM List >>
Data Management
Platform

Adwo
(2010, Beijing)
Develops mobile advertising platform
TransLink Capital, Recruit Strategic Partners, Vangoo Capital, UMC
Capital, Peeli ventures, Delta Capital
Demand Side Platform $12M
StrikeAd
Mobile Demand Side Platform
Kreos Capital, SoftTech VC, Siemer Ventures, dfjesprit, Karlin Ventures,
Canyon Creek Capital, eValue 2nd Fund GmbH, Wavemaker Partners
PocketMath
(2011, Singapore)
Programmatic Mobile Demand-Side Platform
Rakuten Demand Side Platform $10M
Ad4Screen
(2010, Paris)
Mobile advertising and CRM company
APICAP Demand Side Platform $10M
Dobleas
Mobile Self-service DSP & DMP platform.
FreakOut Demand Side Platform $9.7M
Byyd
(2008, London)
Mobile DSP available both as SaaS and managed
Appintop
(2013, Singapore)
Automated mobile marketing platform
Run Capital Demand Side Platform $6M
Igaworks
(2006, Seoul)
Integrated mobile platform enabling app publisher to monetize
SoftBank Ventures Korea, KDB Capital Demand Side Platform $5M
Data Management
Platform

TabMo
(2014, Paris)
Full stack mobile programmatic platform
Ardian, Generis Capital Demand Side Platform $4.5M
Mobivans
(2014, Beijing)
Full stack mobile advertising solutions
Beijing Oriental Nations Corporation Ltd. Demand Side Platform $4.4M
Gradient X
Programmatic Mobile Marketing Platform
Upfront Ventures, Founder Collective, Rincon Venture Partners, Siemer
Ventures, Baroda Ventures, Crosscut Ventures, Double M Partners,
Wavemaker Partners
EveryScreenMedia
Powering Media Buyers in the Mobile Advertising Landscape
Contour Venture Partners, Cava Capital Demand Side Platform $3.5M
MediaSmart
(2011, Madrid)
Mobile ad optmization based on results
Kibo Ventures, Inveready, KOMM Investment, Mobile Dreams Factory Demand Side Platform $3.46M
AdMoment
(2012, Berlin)
RTB Technology provider for Mobile Ads
e.ventures, Prostor Capital, Infinity Ventures Demand Side Platform $3M
RunAds
Mobile-Focused Programmatic Advertising Platform
Verizon, Verizon Ventures Demand Side Platform $1.5M
HumanDemand
(2012, Norwalk)
Mobile DSP & Mobile DMP.
Empire Angels, ARC Angel Fund NYC, https://scontent-sjc2-
1.xx.fbcdn.net/v/t1.0-
1/p200x200/535694_416876888336174_1486909515_n.jpg?oh=eb4a2
3cda316bc2368ccc6489e61f936&oe=59149F7A
Data Management
Platform

Data Management
Platform

Data Management Platform (1/6)
NinthDecimal
Mobile Audience Intelligence Platform
Norwest Venture Partners, Draper Fisher Jurvetson, Trident Capital,
Panorama Capital, Comcast Ventures, Frontier Venture Capital
Data Management Platform $56.34M
Ogury
(2014, London)
Mobile data management platform
Idinvest Partners, ACG, Idinvest Partners, Ventech, Covent Partners Data Management Platform $20.5M
Vserv
(2010, Mumbai)
Mobile ad network for emerging markets
Ephiphany Ventures, Maverick Capital, IDG Ventures India Data Management Platform $18M
Fiksu
(2008, Boston)
Mobile Marketing Technology Platform
Charles River Ventures, Qualcomm Ventures, Silicon Valley Bank Data Management Platform $16.75M
Affle
(2006, Gurgaon)
Mobile Apps and Mobile Ads-as-a-Service
Microsoft, ITOCHU Corporation, D2C, InnoVen Capital Data Management Platform $10M
S4M
(2011, Paris)
Full stack advertising platform for mobile
Bpifrance, Entrepreneur Venture Data Management Platform $8M
PushSpring
(2013, Seattle)
Mobile app data management platform
Scout Ventures, Divergent Ventures, Trilogy Equity Partners Data Management Platform $6.72M
Collider Media
(2009, Austin)
Mobile Audience Targeting at Scale
Limestone Capital Advisors Data Management Platform $6.2M
Demand Side
Platform
<< Go to BM List >>
Ad Serving
Platform

AdMobius
(2011, San Mateo)
Mobile Audience Management Platform
Opus Capital, Storm Ventures Data Management Platform $5M
HeyStaks
(2008, Dublin)
Targeted advertising based on search and browsing activities
Enterprise Ireland, AIB Seed Capital Fund, NCB Ventures, Digicel Group Data Management Platform $4.14M
Aki Technologies
Contextual mobile advertising platform
BigaBid
(2015, Tel Aviv)
Algorithmic Bidding on Mobile Media
Data Management Platform $2M
Metaresolver
Targeting Mobile Media
Harrison Metal, Baseline Ventures, Eniac Ventures, Lerer Hippeau
Ventures
Run
Cross device programmatic ad platform
Verizon Data Management Platform $1.5M
tapCLIQ
(2012, Malvern)
Mobile advertising based on moments
Ben Franklin Technology Partners of Southeastern Pennsylvania Data Management Platform $100k
MM Data
(2013, Shanghai)
Mobile data management platform
Eaglesfund Data Management Platform
Demand Side
Platform
<< Go to BM List >>
Ad Serving
Platform

AdMovate
(2012, Mountain View)
Personalized Mobile Advertising at scale
Data Management Platform
Adience
(2012, Tel Aviv)
Mobile audience management platform
Pinsight Media
(2012, Kansas City)
Deliver insights based on real carrier data
Mister Bell
(2010, Paris)
Data management platform for Mobile advertising
A Plus Finance, Omnes Capital, Etoile Media group, Financire Mdia Data Management Platform
Inappad
Mobile data management platform and bidding company
OneAudience
(2015, Fort Lee)
Mobile audience data platform
42matters
(2011, Zurich)
Mobile user profiling and app marketing insight
Project A Ventures, Gamma Capital Partners Data Management Platform
AlikeAudience
(2015, Sunnyvale)
Plug and Play Tech Center, Radiant Venture Capital Data Management Platform
Demand Side
Platform
<< Go to BM List >>
Ad Serving
Platform

Demand Side
Platform
<< Go to BM List >>
Ad Serving
Platform

Ad Serving Platform (1/13)
Aquto
(2012, Boston)
Mobile Data For Engagement
Iris Capital, Matrix Partners, North Bridge Venture Partners, STC
Ventures
Ad Serving Platform $16M
GiftConnect
Mobile gift and track advertising
Relevance Capital, Hubert Burda Media Ad Serving Platform $5.6M
AppDisco Inc.
(2010, Seoul)
Performance based advertising service
Innopolis Ad Serving Platform $3.13M
SpotZot
(2009, Pune)
Location-based mobile advertising platform
The Indus Entrepreneurs, Inventus Capital Partners, Foundation Capital,
Cervin Ventures
Ad Serving Platform $2.2M
Nada Mobile
(2015, Dallas)
Mobile Advertising Platform which rewards for watching ads
Ad Serving Platform $2M
Verticly
(2014, London)
Connecting Digital and Physical Retail
Northstar Ventures, PJ tech catalyst, Potential Ad Serving Platform $1.77M
Jini
(2011, Antwerp)
Intention-based mobile application
Ad Serving Platform $872K
AppRedeem
Advertising Platform For Mobile App Discovery
SV Angel, BlueRun Ventures Ad Serving Platform $700k
Data
Management
Platform
<< Go to BM List >>
Campaign
Management

LoSo
(2010, West)
Saas mobile marketing and loyalty rewards platform
Innovation Capital Ad Serving Platform $700k
Qustodian
(2009, London)
Preference-based mobile advertising
Ad Serving Platform $597.4K
YaBeam
(2012, Denver)
Connecting Publishers to Main Street
Ingram Book Group Ad Serving Platform $150k
Qoopl
(2012, London)
Geolocalized mobile advertising platform
Snip
Interactive advertising platform
Purely Ad
(2015, Petaling Jaya)
Aggregator of advertisements
Ad Serving Platform
MeMe Mobile – Measurable
Mobile Media
(, Port Louis)
Targeted advertising on mobile
Ad Serving Platform
Ballihu
(2015, Chennai)
Location-based ad serving platform
Ad Serving Platform
Data
Management
Platform
<< Go to BM List >>
Campaign
Management

Optism
(2008, Boulogne-billancourt)
Permission based mobile advertising
Ad Serving Platform
Loximity Technology
(2014, Masai)
Proximity based Mobile Ads
Ad Serving Platform
Wassil App
(2015, Beirut)
Mobile app based ad serving platform
Ad Serving Platform
BoardActive
(2016, Atlanta)
Mobile advertising for OOH billboards
Ad Serving Platform
MobiTX
(2007, Austin)
Ad-supported Mobile bill paying
Ad Serving Platform
Capsule Corpn
(2013, Scottsdale)
Reward based mobile advertising
Ad Serving Platform
Madison
(2013, Seattle)
Mobile ad serving on user home screen
Ad Serving Platform
Tilt Code
(2015, Seoul)
Interactive advertising technology
Ad Serving Platform
Data
Management
Platform
<< Go to BM List >>
Campaign
Management

Data
Management
Platform
<< Go to BM List >>
Campaign
Management

Campaign Management (1/4)
blyk
(2006, Helsinki)
Targeted editorial and commercial content
Goldman Sachs, Nexit Ventures, Industrial and Financial Investments
Company
Campaign Management $82M
VoloMedia
(2005, Sunnyvale)
Advertising for Downloadable media
Mayfield, Sutter Hill Ventures, Worldview Technology Partners, Leader
Ventures
Campaign Management $12M
UpSnap
(2002, Cornelius)
Campaign management for mobile advertising
Village Ventures, SoftBank, Steamboat Ventures, Apax Partners Campaign Management $9.65M
Ubimo
(2012, Tel Aviv)
Location-based Mobile Advertising Campaigns
Pitango Venture Capital, OurCrowd, Star Farm Ventures, YJ Capital Campaign Management $9.5M
Appoxee
(2010, Jaffa)
Cloud based mobile app engagement platform
Cyhawk Ventures Ltd., Lazarus Israel, Oryzn Capital Campaign Management $2.4M
Pantea
(2008, Navacchio)
Mobile advertising management platform
IMI Investimenti, IMI Fondi Chiusi SGR Campaign Management $1M
ZapMe
(2007, Sydney)
Mobile Digital Marketing Company
Campaign Management $40k
MobIntent
Mobile ad optimization
Techstars Campaign Management
Ad Serving
Platform
<< Go to BM List >> Creatives

Robotix Media
Mobile Facebook Advertising
Campaign Management
Utappy
Campaign optimization for mobile advertising
Campaign Management
Waypedia
(2014, Atlanta)
Mobile app promotion
Campaign Management
GeoMoment Digital
(2015, Boca Raton)
Mobile Engagement Marketing Through Text-Messaging
Campaign Management
Adsperity
(2015, Austin)
Mobile Advertising at Scale
Campaign Management
Clicko
(2012, Montreal)
Mobile app campaign management platform
Campaign Management
Enpocket
(2001, Boston)
Mobile Advertising Campaigns at scale
BlueRun Ventures, GrandBanks Capital, Leader Ventures Campaign Management
AdLander
(2014, Ganei Tikva)
Location-based advertising solutions
Campaign Management
Ad Serving
Platform

Ad Serving
Platform

Creatives (1/11)
Adcade
Cross Platform Mobile Advertising.
ff Venture Capital, Polaris Partners, Quotidian Ventures, Great Oaks
Venture Capital, Scout Ventures, Abundance Partners, BoxGroup
Creatives $8.5M
sproutinc
(2008, Honolulu)
Platform for creating multi-channel compatible ads
Polaris Partners, Global Venture Capital Creatives $8.3M
mNectar
Virtualized app streaming technology for app ads
NEA, XG Ventures, Correlation Ventures, Fenox Venture Capital, Social
Starts
Creatives $8.08M
VmFive
(2014, Taipei)
Playable ad solution
Trend Micro, General Mobi, Cherubic Ventures Creatives $6M
Voxel
(2013, Palo Alto)
Powering try-before-install mobile app ads
First Round Capital, Sherpalo Ventures, Pinnacle Ventures, Pelion
Venture Partners, Pinnacle Ventures
Creatives $1.6M
Gamewheel
(2014, Berlin)
A SaaS tool for brands to create interactive advertising content and
games
Seedcamp, hub:raum
Creatives $1.07M
AppScotch
(2013, Foster City)
Try-before-install app marketing platform
Almaz Capital, IMI.VC, Impulse VC Creatives $1M
SparkFlow
(2013, Buenos Aires)
Rich Media and Creatives Platform
NXTP Labs Creatives $50k
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (2/11)
ClrTouch
(2010, Brooklyn)
Tablet ad creation company
Dreamit Ventures Creatives $20k
Quantitative Ads
Cloud based platform for ad creatives
Creatives
Fixie Advertising
(2014, Kansas City)
Ad creative company for mobile
Creatives
Uplette
(2013, Toronto)
Personalized Advertising
500 Startups Creatives
Dumroo
(2015, Bangalore)
Mobile first platform for building ad creatives
Creatives
Resonate
(2008, Philadelphia)
Interactive outdoor ads and campaign performance measurement
Creatives
MobileAds
(2013, George Town)
Ad creation and serving platform
Tune Creatives
Sled
Mobile ad creative company
Bee Partners, BlueTree Venture Fund Creatives
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (3/11)
Badge Media
Social media ad creation tool
Creatives
Kargo
Mobile Publisher Platform.
Creatives
Vigure
Reward based mobile ad platform
Creatives
MobAdv
(2012, Palo Alto)
Mobile advertising for gaming apps
FasterCapital Creatives
AdLyft
(2014, Washington)
Create and distributes interactive mobile ad
Volta Creatives
Enstigo
(2012, Pasadena)
Interactive mobile ad builder platform.
Tech Coast Angels Creatives
ShootnSell
(2013, Singapore)
Create and share advertisements to promote products
Creatives
FieldTest
(2014, Los Angeles)
Content provider to the advertisers
Double M Partners Creatives
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (4/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (5/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (6/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (7/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (8/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (9/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (10/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Creatives (11/11)
Campaign
Management
<< Go to BM List >>
Supply Side
Platform

Supply Side Platform (1/5)
Smaato
Mobile RTB Ad Exchange and SSP
Aeris Capital, EDBI, Advance Ventures, Singapore Press Holdings Supply Side Platform $47M
YieldMo
Private Platform for mobile.
Union Square Ventures, Time Warner, ff Venture Capital, GV, Genacast
Ventures, Rhodium, Vast Ventures, Homebrew, ARC Angel Fund NYC,
Dace Ventures
Supply Side Platform $22.1M
Fyber
Ad Monetization For Mobile Apps
Nokia Growth Partners, Point Nine Capital, Hasso Plattner Ventures,
Kite Ventures, Team Europe, Target Global, Investitionsbank Berlin,
German Startups Group, Berlin Venture Partners, Atlantic Internet,
Avala Management, Target Global
Fuse Powered
(2010, Toronto)
Mobile App Publishing and Ad Mediation Platform.
Relay Ventures, BlackBer Rypartners Fund, NFQ Ventures, Government
of Canada
Marfeel
(2011, Barcelona)
RTB enabled supply side platform
Nauta Capital, Elaia Partners, BDMI, SeedRocket, Wayra, JOIN Capital Supply Side Platform $5.5M
Appodeal
Mobile Ad Mediation and SSP
XIMAD, Lametina Supply Side Platform $3.1M
mads
(2006, Amsterdam)
Publisher Ad server platform and automated trading platform
henQ, OTM Investments Supply Side Platform $2.3M
Creatives << Go to BM List >> Retargeting

Zephyr Digital
(2014, California City)
Publisher oriented custom advertising platform
Andrew Wang, Principal at Xmobile Supply Side Platform $350K
AdLib Mediation
(2013, Burbank)
Mobile ad mediation platform
adfurikun
(2011, Roppongi)
Offers a supply side mobile advertising platform
Mobobeat
(2014, Madrid)
Mobile & Web Affiliate Platform
Wingman
(2014, Amsterdam)
Mobile SSP and Ad Network
SmobiAd
(2011, Budapest)
Mobile Supply-Side Platform
Madgic
(2011, Paris)
Predictive and RTB enabled SSP
SkyRocket
Mobile App Incentivization

MobDuck
(2015, Gandhinagar)
RTB enabled SSP
MoneyTapp
(2013, Saint Petersburg)
Mobile network mediation platform
MediaMob
(2010, Milano)
RTB enabled mobile SSP
AdinCube
(2016, Paris)
Mediation solution for mobile app developers
seamless
(2014, Istanbul)
Mobile supply side platform
Simba digital
(2014, Singapore)
Supply side management platform for publishers
AddApptr
(2012, Hamburg)
Ad network with RTB Platform
adstir
(1998, Tokyo)
RTB enabled Supply Side Platform for mobile

Retargeting (1/5)
TapCommerce
Mobile Retargeting
Metamorphic Ventures, Bain Capital Ventures, RRE Ventures, Next View
Ventures, Bain Capital, Eniac Ventures
Retargeting $11.7M
ActionX
Mobile app and cross-screen retargeting
America Online, SoftBank, Verizon, Bowery Capital, Golden, Verizon
Ventures, Lerer Hippeau Ventures
Retargeting $5M
Fidzup
(2011, Puteaux)
Retargeting solutions for brick and mortar businesses
CapHorn Invest, Turenne Capital, Petit Poucet, Investessor, IT angels,
Val'Angels, CapDecisif, Dauphine Business Angels
Retargeting $4.09M
Applovin
Mobile Marketing Platform For Attribution, Targeting and User
Acquisition
Webb Investment Network, Streamlined Ventures
Retargeting $4M
Remerge
(2014, Berlin)
Platform built for app retargeting
Point Nine Capital, IBB Beteiligungsgesellschaft, German Startups
Group, Rheingau Founders, WestTech Ventures
Retargeting $4M
Aerify Media
Mobile tracking and Re-Targeting
Retargeting $1M
Adtidudes
(2015, Kuala Lumpur)
Mobile and Facebook retargeting company
Retargeting
Ret4rget
(2010, Paris)
Ad4Screen's Mobile Retargeting Platform
Retargeting
Supply Side
Platform
<< Go to BM List >> Ad Exchange

Retargeting (2/5)
RetargetApp
(2015, Kyiv)
Automated Solution for businesses to launch retargeting campaigns
Retargeting
ChekMeIn
(2012, Mumbai)
Mobile app adnetwork for web and retail brands to efficiently target
consumers Retargeting
Crosstarget
(2014, Seoul)
Mobile Retargeting and Look-Alike Modelling
Retargeting
TVTY
(2009, Paris)
SaaS Moment Marketing Platform
Partech Ventures, Serena Capital, 360 Capital Partners Second Screen $13.5M
TVSmiles
(2013, Berlin)
Second screen app based loyalty program
MAGIX, e.ventures, Omnes Capital, b-to-v Partners, German Startups
Group, Ventech, sevenonemedia.com
Second Screen $12.6M
Mporium
(2006, London)
Offers second-screen advertising and targeting platform
Anthemis Group, Envestors Second Screen $12.11M
ACTV8me
(2010, Los Angeles)
Second screen advertising on mobile wallet
Bluestem Capital Second Screen $10.52M
Wywy
(2012, Munich)
Second Screen TV Ad Syncing Startup.
Cipio Partners Second Screen $10m
Supply Side
Platform

Retargeting (3/5)
Samba
Smart TV Apps Publishing and Advertising platform
August Capital, Draper Associates, Draper Associates Second Screen $8.16M
SilverPush
(2012, Gurgaon)
Provider of advertising and retargeting technology in TV
Palaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG
Ventures India, GrowthStory Investments, M and S Capital Partners
Sync2Ad
(2011, Sevres)
Provides an ad format that syncs with TV spot
Entrepreneur Venture, Idinvest Partners Second Screen $2.25M
Eywamedia
(2013, Bangalore)
Second screen engagement technology connecting broadcasters,
brands & individuals
ah! Ventures, Mantra Ventures, Viktor Koenig
TVadSync
(2013, Los Angeles)
Second screen retargeting of TV ads
Enterprise Ireland, Powerscourt Capital Partners Second Screen $570K
Alphonso
(2012, San Carlos)
Deliver TV ads on mobile devices and helps improve brand metrics
Capital Creation Co, Co Creation Capital Second Screen $300K
AdTonik, Inc.
TV to mobile advertising company
Media Camp Second Screen $20K
MediaSync
(2014, Moscow)
ad-syncing tool.
Second Screen
Supply Side
Platform

Retargeting (4/5)
Supply Side
Platform

Retargeting (5/5)
Supply Side
Platform

Ad Exchange (1/3)
AdView
(2010, Beijing)
Full stack mobile advertising solutions
CBC Capital, Yinlai Group, Broadhi Capital Ad Exchange $19.5M
Nexage
(2006, Boston)
Mobile RTB Ad Exchange
Hearst Ventures, Singtel, GrandBanks Capital, Relay Ventures, Hearst
Communications, Singtel Innov8
Ad Exchange $19.5M
MoPub
Mobile Ad Serving and Management Platform for Publishers
Accel Partners, Iris Capital, Harrison Metal, TrueBridge Capital Partners,
AngelPad, Icon Ventures, Cathay Innovation
Ad Exchange $18.5M
Inneractive
(2007, Petah Tikva)
Mobile App Monetization platform.
Kreos Capital, Evergreen Venture Partners Ad Exchange $11.8M
FeedMob
(2015, Boulder)
In-app mobile advertising exchange
Right Side Capital Management, BoomTown Accelerator Ad Exchange $312K
MobFox
(2010, Vienna)
Mobile RTB Ad Exchange
Ad Exchange $69k
CPIera
(2013, Singapore)
Mobile ad exchange based on CPI
Ad Exchange
USayConnect
(2014, Sydney)
Mobile ad exchange with ad server
Ad Exchange
Retargeting << Go to BM List >> Native Ad Platform

Ad Exchange (2/3)

Ad Exchange (3/3)

Native Ad Platform (1/3)
Stipple
Image based advertising technology platform
KPCB, Floodgate, Relevance Capital, Thomvest Ventures, Quest Venture
Partners, Parkview Ventures, Sands Capital, Global Brain
Ad Exchange $10M
Appsfire
(2009, Tel Aviv)
Native App Advertising Platform
Idinvest Partners, Idinvest Partners, Lerer Hippeau Ventures Ad Exchange $8.7M
Bread
Monetization Platform For Social Media, Desktop and Mobile
Publishers
MESA Ventures, seventysixcapital, Raptor Holdco GP
Ad Exchange $4.4M
Namo Media
Native mobile advertising in-apps
Andreessen Horowitz, Trinity Ventures, GV, Betaworks, Susa Ventures Ad Exchange $1.9M
Tyroo
(2006, Gurgaon)
Mobile native advertising platform
Ad Exchange
Now Native
(2014, London)
Mobile first publisher tool for detecting fraudulent ads
Seedcamp, Northstar Ventures Ad Exchange
Chameleon
(2014, Tokyo)
Mobile focused native ad platform
Ad Exchange
Relevantis
(2005, Kirkland)
Ad platform with relevancy engine
Ad Exchange
Ad Exchange << Go to BM List >>
Rewards based ad
platform

Rewards based ad
platform

Rewards based ad platform
Adward
(2014, Tel Aviv)
Offers CPC and CPM-based rewards-based advertising network
Yepah
(2016, Guadalajara)
Integrated game advertising and marketing platform
GSVlabs Rewards based ad platform
Crazylex
(2014, Bergamo)
Offers a rewards-based ad platform
Ulike
(2015, Tel Aviv)
Provides a reward based ad platform
Native Ad
Platform
<< Go to BM List >>
Enabler - Reporting
and Analytics

Enabler - Reporting and Analytics
Crossense
(2015, Caesarea)
Digital tracking and measurement company
Nielsen Innovate Fund Reporting & Analytics
Rewards based
ad platform
<< Go to BM List

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
198

Team
199
Narender Mandan
Practice Lead, AdTech

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Tracxn Research - Mobile Advertising Landscape, February 2017

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Tracxn Research - Mobile Advertising Landscape, February 2017