1. For Immediate Release
Nielsen and Digimarc to Offer Extended Use of Nielsen Watermarks
Will Help Clients Utilize Linear Media Encoding Watermarks In Second Screen
NEW YORK, NY October 27, 2015 –Nielsen (NYSE: NLSN) and Digimarc Corporation (NASDAQ: DMRC)
the pioneer and world leader in digital watermarking, announced today that they are joining forces to
make Nielsen watermarks available to clients for applications beyond audience measurement. The
service will allow clients to determine new ways to engage with consumers on second screens and
provide enhanced flexibility to drive brands’ engagement strategies.
Nielsen clients will be able to utilize encoding and decoding technology that is currently used in the
ratings services knowing that it will not disrupt or cause issues with their measurement services. Nielsen
has also been working with many industry bodies to drive efficiencies in audience measurement, such as
binding content identifiers like AD-ID and EIDR, and by linking watermarks or fingerprints to media
assets and to meta data libraries.
“By working together, Nielsen and Digimarc intend to enable our clients to use the watermarks that
already exist in their media workflows for an expanded range of valuable applications,” said Kelly
Abcarian, Global Watch Product Leadership, Nielsen. “We continue to invest in our watermarking
technology and this new service provides a proven means of addressing current requirements as well as
providing clients with flexibility to innovate and adapt as they engage with audiences and address future
business needs.”
The new offer will also provide the established Digimarc Discover platform for easy implementation and
support of additional new capabilities required to meet the needs of Nielsen clients. According to
Digimarc’s CEO, Bruce Davis, “Digimarc Discover is a comprehensive platform that enables efficient,
accurate, and economical mobile engagement with virtually all media, including TV, radio, movies,
publications and consumer products. Digimarc aims to enrich everyday living with its patented Digimarc
Barcode and associated intuitive computing platform.”
2. ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a
comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides
media and advertising clients with Total Audience measurement services across all devices where
content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods
manufacturers and retailers the industry’s only global view of retail performance measurement. By
integrating information from its Watch and Buy segments and other data sources, Nielsen provides its
clients with both world-class measurement as well as analytics that help improve performance. Nielsen,
an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the
world’s population. For more information, visit www.nielsen.com.
ABOUT DIGIMARC
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc
Barcode. The Digimarc Barcode enables industrial scanners, smartphones, tablets, and other computer
interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many
other media objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do,
but even better, and can be applied to virtually all forms of media. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range of patented consumer engagement,
media management, and security solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content
identification and management, media object discovery, and intuitive computing more generally.
Digimarc develops and delivers solutions, licenses its intellectual property, and provides development
services to business partners across a range of industries. For more information and the latest news,
please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.
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MEDIA CONTACTS:
Nielsen
Diane Laura
