9. Promotion on broadcast.com - Audio Gateway ads and billboards Pop-up link to event page and 30-second audio promo spot by Supermodel Tyra Banks
10. Online Marketing: Newsletters broadcast.com’s newsletter reached over 400,000 web users Victoria’s Secret sent reminders to thousands who had pre-registered
13. Marketing Tactics: Investor Relations Supermodel Stephanie Seymour and Grace Nichols, President and CEO of Victoria’s Secret rang the closing bell at the NYSE on the day of the Fashion show.
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19. Press Coverage: New York Times Worldwide Internet audience figures like these have only been associated with prime time national television programming. It shows the incredible global drawing power of Victoria's Secret and the limitless potential of the Web,"
20. Press Coverage: USA Today Online “ More than 1.5 million cyber surfers tuned into the Webcast of the Victoria's Secret fashion show, company officials said Thursday.” USA Today
23. "For 1 million people to move to a completely different medium is unprecedented....We're thunderstruck with customer response." Ed Razek, Chief Marketing Officer, Intimate Brands Client Quotes
24. Client Quotes ``The success of our marketing campaign….exceeded our wildest dreams.'’ “ It’s the best money we ever spent.” Ed Razek Chief Marketing Officer Intimate Brands
25. Client Quotes “ Our event on February 3rd would not have been possible without the planning and execution of broadcast.com…” The result - a world-record setting Webcast event that went off without a hitch -speaks for itself” “ I know as we work together in the future, we will continue to rely on broadcast.com for the best in streaming video expertise in the business. Kenneth Weil Vice President, New Media Victoria’s Secret