PR & SEO @ut-of-the-Box™ help small businesses navigate public relations, avoiding the time and money wasting activities that aren’t a fit for their business. We only implement activities that will provide measurable returns on investment for our clients. Our @otB™ Standard package is a quick starter promotional package design just for that, at $699 during our promotional period you will get a taste of our Enterprise package at a lower cost.

1. Enter to
experience
a step-by-step
view of the
PR Machine
Hybrid PRTM
process…
www.mcollaboration.com | 949.878.3816

2. STEP 1
Create
Angle
• Brainstorm
• Research
• PR Strategy Session Call
ü Confirm/establish focus and angle
ü Discuss any business developments, new
products, offers, announcements, events
ü Reverts to email strategy if call is missed
by client
STEP 2
Write
Press
Release
• Keyword Research
• Write press release draft
• Client approval
ü Single revision
ü Auto-release option
STEP 3
Release PR
on the
Newswire
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•
•
•
•
•
STEP 4
Write
PublicationReady Article
• Industry/topic-focused article
• Pitched to media as idea for inclusion in
publication
• Suggestion: Should also be used for blog content
• Bylined article – YOU are indicated as the author
ü Client Approval/Input
STEP 5
Phone & Email
Media Pitch
PR Web $199 wire fee included in service
4,000+ media deliveries
Typically 100+ news pickups
Link provided upon release
Full release report provided after 7-10 days
SEO
• Create media list - target 5 specific contacts per
month
ü National or local media (magazines,
newspapers, TV, radio, blogs, etc.)
ü Editorial opportunities
• Pitch 1 - Custom pitch via phone and/or email
• Pitch Follow-up – phone and email
• Coordinate interviews and placements
This symbol
indicates the areas where the M Collaboration Group
team relies on client’s input/approval to give continuity to scheduled
monthly activities.

3. STEP 6
Write Bonus
Press
Release
• Same angle as that same month’s press release
• New keyword
• Optimized for high search engine ranking on a
second keyword
STEP 7
Release
Bonus PR on
the Newswire
• Different Newswire service – up to $79 value;
included in service.
• Link provided upon release
• SEO
STEP 8
Publish
Featured Article
in BIC Mag
• Publication-ready article gets published to Best in
Class Magazine (News site controlled by PR
Machine), unless previously committed to
exclusivity per media outlet’s request.
• Link provided in PR report.
STEP 9
SEO Press
Releases &
Featured
Articles
STEP 10
PR Activity
Report
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•
•
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SEO Process for each page for 90 days
> 1,000 backlinks generated to each page
Diverse and well-timed backlinking process
Boosted with social signals (tweets, posts, +1s)
• Lists and provides access to released press
releases and featured articles
• Highlights search engine ranking results
• Lists media contacts directly pitched on current
angle/month
This unique Out-of-the-Box PR approach was
developed from results-driven Public Relations methods
and the most current Internet Marketing techniques.