2. WHY SOCIAL MEDIA?
• Communicate in new, unique, and engaging ways to further relationships with…
• Future clients, current clients, friends, family
• Unique and engaging?
• Language and immediacy
• Time well spent
• Facebook: avg. user spent 7 hours, 46 minutes on Facebook in August
• Facebook: 1 in 13 people have a Facebook; half of those people log in
everyday
• 71.2% of the U.S. web audience is on Facebook
• 48% of young Americans find out about news through Facebook
• Twitter: (2010) Americans spent 2 hours, 12 minutes per month

3. Plan ahead.
Why? To build your brand.
How?

4. STEP ONE: PLAN AHEAD
• Identify your needs for social media
• GoSTEP THREE: how photography can build your brand, objectives –
kind of messages you post, tweet, blog
• Align your needs with your mission statement, vision statement, and goals
• Select most effective social media platform for you
• Social networking: Facebook, LinkedIn, Google+, Myspace
• Micro-blogs: Twitter, Tumblr
• Blogs: WordPress, Blogger
• Photo and Video Sharing: YouTube, Flickr, Picasa
• Remember, you are representing your business at all times

5. STEP TWO: BUILD YOUR BRAND
• “Building your brand using social media allows you to develop new (and
strengthen existing) relationships, which often leads to everything from brand
awareness, loyalty and word-of-mouth marketing.” – www.entrepreneur.com

6. STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND
• Be visually appealing
• Nixon v. Kennedy Debate
• Changed history
• "This allowed the public to judge candidates on a completely different basis.” –
TIME Magazine

7. STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND
• Builds Credibility & Trust
• LinkedIn Article
• Fabulous Resume
• Profile photo looked horrendous
• Changed his profile photo and within a week got an offer
• (careerealism.com)
• Examples

9. WHO WOULD YOU RATHER HIRE?
I M M I G R AT I O N I M M I G R AT I O N
AT T O R N E Y - 1 AT T O R N E Y- 2

10. WHO WOULD YOU RATHER HIRE?
T R U S T AT T O R N E Y T R U S T AT T O R N E Y
-1 -2

11. WHO WOULD YOU RATHER HIRE?
C PA – 1 C PA - 2

12. WHO WOULD YOU RATHER HIRE?
ENGINEER -1 ENGINEER - 2

13. WHO WOULD YOU RATHER HIRE?
YOGA INSTRUCTOR YOGA INSTRUCTOR
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