Conclusions – the future of ideologies? Judging ideologies What is the “best” ideology? Why? Categories Change: Reform/Revolution Authority: Place of Individual/State Free Will/Volunteerism versus Determinism Human Nature Good and/or Evil Competition and/or Cooperation Equality and Greatest Freedom Basis of Society (political, gender, religion, economic) The “beast”/reaction against Future of ideologies? Ideologies – social transformation and political development = ongoing cycle? “End of Ideology” – Endism? What drives the formation of ideologies? Democracy – the best? “Democracy is the worst form of government except all those other forms that have been tried from time to time” Winston Churchill Future of ideologies? (continued) Newly Emerging Ideologies Globalism (globalization = process) Connectivity/Interconnectedness Global trends Identity Signs Critiques Future of ideologies? (continued) Newly (re) Emerging Ideologies Localism Limited Connectivity / Local Identity Populism Heywood, p. 291 “”the belief that the instincts and wishes of the people provide the principle legitimate guide to political action” Authority with “the people” / assumptions about elite Future of ideologies? (continued) Trumpism? Trends Immigration Working Class Divides – rural/urban, conservative/liberal Increasing polarization CA3 Naomi Kendal 77 Decide ● What industry/business are you in? ● eg HR, Marketing, Sales, Retail, Software development ● As we move through each topic, you must apply it to your business. ● Research – eg how does my company collect/ store/ analyse Big Data… ● How does my company use AI, what are the benefits… ● Find case studies from your specific industry and research to back it up. ● Visualisations to illustrate the meanings – of 3 topics. ● Trends & Recommendations CA3 Assessment Brief Module Title: Data & Digital Marketing Analytics Module Code: B9DM105 Module Leader: MSc in Digital Marketing Stage (if relevant): 9 Assessment Title: Data: Full report and analysis. Assessment Number (if relevant): CA 3 of 3 Assessment Type: Project Report Individual/Group: Individual Assessment Weighting: 40% Issue Date: 21/6/19 Hand In Date: 07/8/19 Mode of Submission: Moodle Details of Assignment brief You are working in the Big Data Dept. of the ‘Red Cloud’ company – a large multinational, reporting to the newly appointed CEO. As she is new to the role, she would like a report (3000 words) explaining the Information Management strategy of the company. You should include the following topics in this report: Data Analytics, Data Collection & Storage and the methods and technologies used in analysing the Data. Data Abstraction Layers, Data Warehousing and Data Mining. The role and benefits of your Big Data Dept prior to a restructure. She also wants a Data Visualisation to illustrate a relevant Data Set for 3 of the below headings. 1. Data analytics – ...

1. Conclusions – the future of ideologies?
Judging ideologies
What is the “best” ideology? Why?
Categories
Change: Reform/Revolution
Authority: Place of Individual/State
Free Will/Volunteerism versus Determinism
Human Nature
Good and/or Evil Competition and/or Cooperation
Equality and Greatest Freedom
Basis of Society (political, gender, religion, economic)
The “beast”/reaction against
Future of ideologies?
Ideologies – social transformation and political development =
ongoing cycle?
“End of Ideology” – Endism?
What drives the formation of ideologies?
Democracy – the best?
“Democracy is the worst form of government except all those
other forms that have been tried from time to time” Winston
Churchill

2. Future of ideologies? (continued)
Newly Emerging Ideologies
Globalism (globalization = process)
Connectivity/Interconnectedness
Global trends
Identity
Signs
Critiques
Future of ideologies? (continued)
Newly (re) Emerging Ideologies
Localism
Limited Connectivity / Local Identity
Populism
Heywood, p. 291 “”the belief that the instincts and wishes of
the people provide the principle legitimate guide to political
action”
Authority with “the people” / assumptions about elite
Future of ideologies? (continued)
Trumpism?
Trends
Immigration
Working Class
Divides – rural/urban, conservative/liberal

3. Increasing polarization
CA3
Naomi Kendal
77
Decide
● What industry/business are you in?
● eg HR, Marketing, Sales, Retail, Software development
● As we move through each topic, you must apply it to your
business.
● Research – eg how does my company collect/ store/ analyse
Big
Data…
● How does my company use AI, what are the benefits…
● Find case studies from your specific industry and research to
back
it up.

4. ● Visualisations to illustrate the meanings – of 3 topics.
● Trends & Recommendations
CA3 Assessment Brief
Module Title: Data & Digital Marketing Analytics
Module Code: B9DM105
Module Leader: MSc in Digital Marketing
Stage (if relevant): 9
Assessment Title: Data: Full report and analysis.
Assessment Number (if relevant): CA 3 of 3
Assessment Type: Project Report
Individual/Group: Individual
Assessment Weighting: 40%
Issue Date: 21/6/19
Hand In Date: 07/8/19
Mode of Submission: Moodle

5. Details of Assignment brief
You are working in the Big Data Dept. of the ‘Red Cloud’
company – a large
multinational, reporting to the newly appointed CEO.
As she is new to the role, she would like a report (3000 words)
explaining the
Information Management strategy of the company.
You should include the following topics in this report:
Data Analytics, Data Collection & Storage and the methods and
technologies used in
analysing the Data.
Data Abstraction Layers, Data Warehousing and Data Mining.
The role and benefits of your Big Data Dept prior to a
restructure.
She also wants a Data Visualisation to illustrate a relevant Data
Set for 3 of the
below headings.
1. Data analytics – suggested topics:
Data as a business asset, Data organisation issues. The nature
and use of
information, Evolution of Information usage and modern data
models.
2. Data Collection and storage – suggested topics:
Data and information on a local system, files, file types, file
systems & databases
Storage devices and storage configurations
Tracking codes Cookies and beacons

6. Explain in detail in your report the methods and technologies
used for analysing the
data.
3.Data abstraction Layers – suggested topics:
Data independence, data definition, data manipulation languages
Relational data models, functional dependency theory and
normalization, External,
conceptual and internal schema of data.
4.Data warehousing and how it is done – suggested topics:
Data warehouse features, OLTP VS OLAP, data mart vs data
warehousing, generic
data warehouse architecture.
5.Data mining – suggested topics:
How new knowledge is discovered , algorithms used for
modelling, classification,
clustering prediction, sequence analysis and association
analysis.
6. Big Data - As part of this report she would like you to
explain the role and benefits
of your Big Data dept prior to a restructure – suggested topics:
The nature of Knowledge Management, Knowledge capturing
and modelling AI,
Natural language processing,
Business performance Management, KPI's, Dashboards, and
emerging Trends.

7. 7: Data Visualisation: Use a D.V. tool (eg Data Studio, Power
BI, Tableau) to create
a visualisation to back up your research for at least 3 of the
above subjects relating
to your company.
Assessment criteria
Topic Weighting
Outline of Data Analytics
5%
Data Collection & Storage types
15%
Data Abstraction Layers
15%
Data Warehousing explained
10%
Data Mining
10%

8. Roles & Benefits of Big Data and Knowledge Mgmt.
15%
Data Visualisations for 3 topics (min 3).
10%
Trends & Recommendations 20%
Learning Outcomes Assessed: L01, 02, 05
Overview: Strong reports will utilize both theory and best
practice guidelines to
explain all the aspects of data, using multiple sources.
Submission & Assessment:
Submission Criteria – The Report should be uploaded to Moodle
(Word or Google
Docs with word count included) by Friday 02/08/19 6pm.
Assessment Criteria Report:

9. General Assessment Submission Requirements for Students:
1. Online assignments must be submitted no later than the stated
deadline.
2. All relevant provisions of the Assessment Regulations must
be complied with.
Students are required to refer to the assessment regulations in
their Student Guides
and on the DBS Quality Assurance Handbook Guide.
3. Extensions to assignment submission deadlines will not be
granted, other
than in exceptional circumstances. To apply for an extension
please contact the
course administrator.
4. Students are required to retain a copy of each assignment
submitted.
5. Assignments that exceed the word count will be penalised.
6. Dublin Business School penalises students who engage in
academic

10. impropriety (i.e. plagiarism, collusion and/or copying). Please
refer to the
referencing guidelines on Moodle for information on correct
referencing.
Late Submission
• Assignments submitted after the deadline published in the
assessment
specification, including any extension, are deemed to be ‘late’
and are
penalized as follows:
• Where an assignment is submitted between 1 and 14 days late,
2 marks per
day are deducted.
• Where an assignment is more than 14 days late, it is annotated
at the
discretion of the lecturer, but no marks can be awarded.
Course Description:
Ideologies permeate and influence all facets of human
interaction. People around the world often label themselves
based on the ideologies they support, conservative or liberal,
socialist or libertarian, etc. At the same time, the struggle over
ideas is a driving force in much of the conflict and cooperation
in the world. What physical forms should government take?

11. Who should lead? Who should be protected or excluded in a
society? What are the greatest threats to society? How should
political change be brought about? The objective of this course
is for the student to gain a basic understanding of the major
political ideologies that have shaped and will continue to shape
the world of politics. The course covers three areas, (a) an
introduction to political ideologies including an examination of
the concepts that separate and unite all ideologies, (b) a study
of specific ideologies, and (c) an examination of the role of
ideologies in contemporary and future society
Learning Outcomes:
Upon successful completion of this course, the student will be
able to: 1. describe the major political ideologies that have
shaped the political world. 2. compare and contrast the
dichotomies intrinsic to ideologies including human nature,
actors, mindsets, authority and change. 3. explain the influences
of ideologies on the contemporary and future political world. 4.
analyze ideological perspectives in current events. 5. develop
effective communication skills including listening, speaking and
writing.
Required Materials: Political Ideologies: An Introduction 5th
Edition BY Andrew Heywood (Author)
The purpose of the "Course Reflection" forum is for you to
gather your opinions about ideologies and reflect on the course
in a final post.
Your post should be at least 400-450 words, and should connect
your own perspective as well as the course materials.
1. Reflect on the Conclusions lecture, your research, the course

12. readings,
The course readings:
Political Ideologies: An Introduction 5th Edition BY Andrew
Heywood (Author)!!!!!!!!!!
Attached my research paper!!!!!!!!!
Attached Conclusions lecture PowerPoint !!!!!!!!
2. Answer the following questions in your post:
a. If you were to form your own political system, which
ideology (ideologies) would you adopt? Why?
b. In what ways do you judge this ideology (or ideologies)
to be "better" than the others? Why?
c. What future do you see for your ideology (ideologies) in
regards to the ideologies presented in the Conclusion lecture?
Why?
Must do in text citation !!!!!!!!!!!!!!!!!!
The course readings:
Political Ideologies: An Introduction 5th Edition BY Andrew
Heywood (Author)