Creative Services and Marketing Communications professional offering a history of excellence in challenging, fast-paced corporate environments. Respected team member contributing a broad-based perspective to create innovative marketing and creative strategies designed for maximum ROI. Expert in partnering strategy and creativity to achieve initiatives and objectives. Multi-scale project management coupled with superior interpersonal and communication skills. Accomplished at realizing unique needs, motivations and expectations of teams in order to maximize performance and results.

1. creative marketing
advertising
integrated communications
internal communications
concept development
concept execution
graphic design
sales collateral
promotions
multimedia
presentations
web
branding
srategic planning
roi / p&l / budgeting
crm
project management
production management
vendor management
exhibits
trade shows
events
philanthropic endeavors
cs3
cs5
quark
microsoft office
daptiv
dreamweaver
flash
macintosh
pc
creative marketing communications

2. Recommendations
“In the 3 years I had the good fortune to work with Mary Beth I found her to be an
extraordinarily talented and capable lady in her position as Creative Services Manager. When
faced with the daunting task of creating a company presence and coordinating input from
numerous contributors for an important industry event or marketing campaign, Mary Beth was
always the person to look to to make it happen. Her creativity along with her attention to the
smallest details made every event a huge success and a "can do" spirit made every interface
a real pleasure. She is a hands on, attention to detail, get it done contributor and a true
professional in everything she does.”
Dave Morales - Midwest Regional Sales Manager, Woodward MPC
“Mary Beth was a wonderful colleague, co-worker and friend. She has a great sense of
design style and the technical knowledge to back it up.”
Mario Casini - Graphic Designer, Chamberlain Group
“I have worked with Mary Beth for the past 12 years as a service provider to MPC in the
International arena of Aerospace trade shows. Mary Beth is a seasoned veteran of the Trade
show industry. She is creative and posses great energy to getting the job done.”
Jim Arlinghaus - Account Executive, Phoenix Formations, Inc.
“Intelligent marketing works hand in hand with creativity, as Mary Beth demonstrated again
and again in her solutions to a wide array of business challenges. Her resourcefulness and
innovative approaches brought fresh, effective solutions to a fast-paced, ever-evolving
environment.”
Jan Baiden - Director of Creative, Medline Industries, Inc.
“I've worked with Mary Beth on numerous successful marketing campaigns over the past 5
years. Her designs have been innovative and yet easy to communicate. Tight budgets have
always been met and never exceeded. She is a joy!”
JeffJuhasz - President, Fullline Printing, Inc.
“Mary Beth is an exceptionally talented designer, as well as being detail oriented and having
the focus to handle multi-faceted projects. I called on her for 10 years selling print services to
her company. She was always delightful to work with, knowledgeable and a favorite client
with all the employees at my printing plant. It has been a pleasure to know her.
Sherry Simon - Printing Account Executive
creative marketing communications

3. Logos
A graphic
representation or
symbol of a company
name, trademark,
abbreviation, etc.,
often uniquely
designed for ready
recognition.
creative marketing communications

4. Invitations
Attraction or incentive; allurement
creative marketing communications

5. International Invitations
Invitations were designed and developed to promote presence at industry shows.
They were sent via hard copy and as e-vite.
creative marketing communications

6. Advertising
The practice of calling public attention to one's product, service, need, etc., by paid announcements
in newspapers and magazines
creative marketing communications

7. Brochures
Created, designed and
produced Corporate
Capabilities
Brochure (bottom right)
coordinating with
individual product service
segments to ensure
representation of all
spokes eliminating the
repetition of costly
individual brochures.
creative marketing communications

8. Surgical Catalog
400 page, 5 language, 2 color, Surgical Instrument Catalog.25,000 press run.
Internal and external distribution.
creative marketing communications

9. Textile Catalog
135 page, 6 color Textile Catalog. 35,000 press run.
Internal and external distribution.
creative marketing communications

10. Text books
500+ page, 6 color Cosmetology textbook. 35,000 press run.
Multiple languages.
creative marketing communications

11. Collection
Book
100 page,
Collection Book.
Latest tehniques
and trends.
Printed in 12
languages for
international
distribution.
creative marketing communications

12. Big Book
884 page, Health Care Catalog. 96,000 SKUs. 50,000 press run.
International and local distribution. Sourced paper directly.
creative marketing communications

13. MRO Campaign
Developed concept and support materials to enhance branding and presence
in the aerospace aftermarket industry.Including design, production of logo,
brochure, space ad and trade show booth back drop.
creative marketing communications

14. Trade Shows
Collaborated with external vendor for
design and update of 9M x 3M “Big
Booth” (below) incorporating: 2
conference rooms, 2 reception
stands, 2 display cabinets, flap and
flight deck dynamic displays and 7
dedicated product line kiosks.
Analyzed shipping costs vs ROI for
Asian Aerospace and sourced local
vendor to install build out booth
(bottom right). Resulting in 60%
savings in freight costs, a 30%
reduction in overall trade show
expenses and 10% savings in vendor
overhead.
Designed various compact booths
targeting various markets for smaller
shows. UK defense (top right).
creative marketing communications

15. Presentations
Orchestrated the
development of a formal
interactive corporate
presentation designed for
large-scale, complex
marketing presentations that
enhanced the sales
message and increased the
closing ratio by 7%.
creative marketing communications

16. Multimedia
Developed storyboard and produced Corporate Flash video to be used in: Web, Trade Shows
and Presentations Click Screen to Begin
creative marketing communications

17. Newsletters
A written report, issued
periodically, prepared
for a group or institution,
to present information to
employees,
contributors,
stockholders,
and to the press
and public.
creative marketing communications

18. Press Releases MPC PRODUCTS to Supply Flap MPC PRODUCTS DELIVERS
Press Release were developed and distributed to appropriate marketing System, Throttle Control, and AUTOTHROTTLE SYSTEM
channels and submitted to industry periodicals. Landing Gear Lever for the FOR THE ADA/HAL TEJAS
HondaJet (LCA)
MPC Products Corporation, located MPC Products Corp is
in Skokie, Illinois has been selected producing a high performance;
by Honda Aircraft Company Inc. fly by wire Autothrottle system
(HACI) to supply the Flap System, with a contract award for the
Throttle Control, and Landing gear ADA/HAL Tejas – Light
lever for the HondaJet Airplane. Combat Aircraft (LCA). The
MPC Products is a leading Tejas Autothrottle will utilize
manufacturer of electro mechanical MPC's experience in cockpit
actuation systems, and flight deck control technologies and will
controls. The HondaJet Flap System provide an important addition
is activated and synchronized to the MPC range of
electrically. This system is derived Autothrottle and Cockpit
from an existing electric flap system Control products for
already in service on other platforms. Commercial and Military
MPC worked closely with HondaJet applications. The contract
to develop systems that are in provides for initial development
keeping with the HondaJet and production activities and
reputation for quality and continues MPC’s relationship
performance. MPC has been in the with ADA/HAL for flight deck
aerospace business for 45 years command systems.
supplying components, electro-
mechanical actuation systems as MPC is honored to be part of
well as a complete line of flight deck the ADA/HAL Tejas (LCA)
controls including rudder pedals. Project team.
creative marketing communications

19. 6833 north concord lane niles, il 60714 847 650 6833 mbtalhami@hotmail.com
creative marketing communications