Writing samples for content strategy/cloud/IT/UI-UX and more

Writing samples
Michael Blumfield
michael blumfield business communications, ltd.

michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Dell EMC: Ebooks, Video Scripts

Excerpt:
“Managing an energy facility is complex and challenging. At times, it may seem
that improving your plant’s operations is too daunting a task to take on.
While you cannot create an ultra-efficient system overnight, you can make
steady progress and realize benefits each step of the way.
EMC has thoroughly analyzed the process by which our customers have
enhanced their maintenance and operations systems.
We’ve looked at industry standards, reviewed analyst recommendations and
leveraged the expertise of our services group and our partners.
With that knowledge, we have developed a four-stage maturity model of the
process of achieving operational excellence.”
— From “Learn the four stages to operational excellence,” an eBook guide
in support of the Documentum Asset Operations solution

Accenture: White papers, UI-UX, Content Strategy

Excerpt:
“Users often don’t have the insights they need into the costs and utilization of their
resources. Typically they have to sift through multiple applications, tools, and reports
to understand what’s happening with cloud resources running on different platforms
and environments. … ACP addresses these challenges through the Resources
Inventory. It provides better overall visibility and control, as well as improved
reliability, service delivery, and security. And it does so through existing tools and
processes plus business-centric dashboards to ease an enterprise’s adoption of the
cloud. …
ACP’s patented tagging technology is more robust and powerful than conventional
tagging. ACP tags are independent of cloud providers and can synchronize across
your different providers. Basically, if you can get a resource into ACP, you can tag it.
This gives you a holistic view of the issues for which the tags are being used and
greatly improves operational security and decision-making.”
— From “Accenture Cloud Platform Essentials,” a white paper summarizing
the platform. I was the content strategist for ACP for two years, but this is the
only public-facing work I’m allowed to share.

Cooley Dickinson Health Care: Website

Excerpt:
“There’s no place like home.” It’s not just a saying, it’s a fact when it comes
to your health. You’re likely to do better recovering from an illness or injury
in your home than in a hospital. Likewise, people at the end of life are more
comfortable at home, surrounded by familiar faces and surroundings.
At Cooley Dickinson VNA & Hospice, we’re here to help you manage
whatever challenges you face. For those facing short-term illness or injury,
that can mean the specialized assistance of a nurse or physical therapist.
For those facing terminal illnesses, that can mean the emotional, physical
and spiritual support of everyone from medical experts to therapeutic
musicians.” …
— From the website for Cooley Dickinson Health Care, Northampton, Mass.

Avnet: Sales Guide for Distributors

Excerpt:
“Information technology has moved from a supporting role to center stage
as companies see how data — captured, housed, evaluated, refined,
analyzed, filtered, segmented data — can become a competitive advantage.
Companies can leap to the front of their markets. Governments can
anticipate new service needs and save precious taxpayer dollars.
Healthcare organizations can lower costs, improve care — and even save
lives.
You can participate in this exciting technical revolution. By focusing on
NetApp as part of your portfolio, you’re helping organizations achieve goals
that were unimaginable until now.”
— From “Avnet Premier Partner Guide: Your Resource for NetApp Success”

BBVA Compass: Website pages

Excerpt:
Should you consolidate your debt?
Even with lower rates, sometimes you'll end up paying more in interest. A debt consolidation agreement may
provide lower rates, but extend the time to repay the loan beyond the original loans. Over the long run, that
may cost you more in total interest payments, even if the amount charged each month is lower than before.
You may be avoiding facing the real issue. Some people think that once they've done a consolidation, they've
addressed their debt issues. But unless they have taken a close look at their spending and understood why
they've taken on debt for items possibly not worth the financial burden, they haven't really made the important
changes required for a stronger financial footing.
You'll pay a fee to the companies offering the debt consolidation. It may be possible to achieve the same
outcome on your own without paying the service fees charged by the debt consolidation company.
— From BBVA Compass’s website explaining fundamentals of personal finance

Johns Hopkins University: Publications and News

Excerpt:
“Such reasoning is both a knowledge failure (initial payments go toward reducing debt, not
building equity) and a decision heuristics failure (an overly optimistic expectation that a
positive trend would continue when history has shown economic bubbles eventually burst.)
It’s not much of a stretch to see how emotions and psychological limitations affect even the
most well-to-do. The investors who put millions in the hands of Bernard Madoff considered
themselves lucky to be taken on as his clients. They didn’t bother investigating how he
managed to earn high returns year after year while everyone else had ups and downs.
A Northwestern University research team … postulated that subtle signals of trustworthiness
were key to investors’ decisions to rely on Madoff when prudence would suggest otherwise.
Madoff … convinced investors to trust him with their money by building a reputation for being
financially savvy (he helped found the NASDAQ stock exchange) and well-connected (with
clients including Steven Spielberg and Elie Wiesel).
“He activated all kinds of positive signals to show he was trustworthy. … That’s what con
men do. They try to build on subtle clues that you can rely on them.”
— From “Money Sense” in the alumni magazine for Johns Hopkins Carey Business School

Thomson Reuters: Brochures and Print Ads

Excerpt:
Insurance defense work is complex and always changing. Your
technology needs to keep up.
Form Finder on WestLawNext lets you zip straight to the right form so you can
keep your case moving forward. With easy, intuitive controls to steer you in the
right direction, Form Finder takes you on a breathtakingly faster journey through
600,000+ forms — letting you stop at the right one in no time.
The rapid pace continues with tools for quickly filling out forms, checklists for key
components, and sample language from other documents you can snag and use
when needed.
And because it’s part of the WestLawNext system, you can continue your
journey to other legal destinations, like relevant authorities and related
resources.”
— From the mailer “Form Finder by WestLawNext.”

Ameriprise: Website pages

Excerpt:
Visualize your retirement
Imagine that you finally have the time and resources to do whatever you want. What would you do? You may not
have spent much time thinking about it, busy as you are just living day to day.
But studies show that people who have clear goals that they’ve written down are more likely to achieve them than
those who don’t. So give yourself time to write down your dreams for retirement. Here are some questions to get
you going:
• Is there are hobby or activity that you’ve always wanted to do or learn?
• Is there a place you always wanted to visit or an event you always wanted to attend?
• What does your ideal day look like when you’re retired?
Once you’ve got some ideas, spend a little time thinking about what it would take to achieve them:
• How much would it cost?
• What steps would you need to take to make it happen?
• When would you like to begin doing these new activities?
Come back to this list every once in a while. That way, you’ll remind yourself what you’re aiming for and can add
or subtract ideas as they occur to you.
— From the Ameriprise website’s Financial Learning Center explanation on planning for retirement

Infobip: Blogs

Excerpt:
“Just 160 characters—that's the length of an SMS message. But the length
belies how complex it can be to deliver a text to customers globally. …
Around the world, SMS messaging is handled by Mobile Network Operators
(MNOs) like AT&T, China Mobile, or Vodafone. The SMS ecosystem works so
that you don’t have to worry that someone won’t get your text because you’re on
Verizon and they’re on T-Mobile.
That convenience only applies with person-to-person (P2P) messages.
Companies that want to send commercial messages to customers need to go
through each of the many MNOs in a region. Europe alone has well over 100
different mobile operators. At that scale, it is hard for a company without
expertise to successfully manage and implement an SMS campaign of any
time.”
— From Infobip’s blog describing marketing via SMS text

General Mills: Box Tops for Education

Excerpts (just to show I can write about lightweight stuff, too):
Scoop up Bonus Box Tops
To top off their 3 new fruity ice cream flavors, Fruit Roll-Ups Scoops snack are giving away
50,000 Bonus Box Tops. Enter daily for a chance to win for your school!
Eat well. Learn much. Enter often.
Kix cereals provide kids with the good nutrition they need — and they’re giving away Bonus Box
Tops, too!
Read to learn—and earn.
Books bought through the Reading Room help minds grow while earning cash for schools.
Cook up a pancake fundraiser.
Make the batter matter! Bisquick Pancake Nation makes fundraisers easy.
Refreshen the collection.
What Box Tops have bloomed at your school lately? Gather ‘em up for this new collection sheet!
— From various Box Tops for Kids promotional pieces

Have a writing need? Let’s talk about it.
(or email if you’re shy)
508-901-7510
michael.blumfield@gmail.com

Writing samples for content strategy/cloud/IT/UI-UX and more

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