Arm yourself with personas, research, and KPIs. Look out at data you’re chasing. Then look in. What do you see? We spawn sites, create content, and chase new platforms without always knowing why. To keep up with competitors? To keep up with users? We know them better than we know ourselves, then burn resources racing toward questionable destinations and burn out in the process. That’s where content strategy can help. We’ll discuss forging a path from where you are and who you are. Learn how to allot constrained resources and engage your audience. Eager to reach them? To know them, first know yourself.
Presented as keynote at Now What 2015, #NowWhat15, April 30, 2015, in Sioux Falls SD.
2. @mbloomstein | #NowWhat15 2
Let’s have a conversation about
content creation and site maintenance
and sustainability and KPIs and
constraints and customer feedback
and channel proliferation…
27. How could we prove this is a car not
like anything else out there? It’s a small
car, but it’s premium. You get a Porsche
911 ride for a fifth of the cost. It’s got
history… but in Europe.
You need to give people content to give
them history.”
49. @mbloomstein | #NowWhat15 49
Allot budget, choose content types,
and prioritize channels to manifest
the message architecture—
not to just keep up.