2. The 4C’s
These mean Cross Cultural consumer Characterization, this divides
people into 7 separate groups , depending on their ”core motivation”.
These 7 groups are the: explorer, aspirer, achiever, reformer,
mainstream, struggler, and resigned.
3. Demographics and psychographics
The demographic for my type of music video would be male & females
from 16-25 as any other ages wont really be interested in that kind of
music (edm)
Psychographics is the study of personality, values, attitudes and
lifestyles. Psychographic segmentation involves dividing a market into
segments based upon different personality traits, values, attitudes,
interests, and lifestyles of consumers
