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The document discusses market segmentation techniques for a music video. It describes the 4C's model which divides consumers into 7 groups based on their core motivations: explorer, aspirer, achiever, reformer, mainstream, struggler, and resigned. It also notes that the target demographic for an EDM music video would be males and females aged 16-25. Additionally, it defines psychographics as the study of personality, values, attitudes and lifestyles, which can be used to further segment the market.
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Nea 8
- 1. NEA 8
- 2. The 4C’s These mean Cross Cultural consumer Characterization, this divides people into 7 separate groups , depending on their ”core motivation”. These 7 groups are the: explorer, aspirer, achiever, reformer, mainstream, struggler, and resigned.
- 3. Demographics and psychographics The demographic for my type of music video would be male & females from 16-25 as any other ages wont really be interested in that kind of music (edm) Psychographics is the study of personality, values, attitudes and lifestyles. Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers