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Voxpop xperience update playbook

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Shane Skillen
Shane Skillen

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THE PROBLEM
Our Very Own Global Warming ,[object Object]
.25%! ,[object Object],According to a 2006 Advertising Age article citing research by comScore, “Just 0.25% of the population supplies 32% of responses to online surveys,” and “50% of all survey responses come from less than 5% of the population.”
A “Progressive” Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Xpereince ,[object Object],[object Object],[object Object],[object Object]
Ipsos Reid 89 Millward Brown 85 TNS 81 Hotspex 75 Gotcha Research 21 Xpereince Scores May 2010
Brighton Early 94 Cara Van 93 Bob Apple 87 Iona Ford 75 Joy Kil 21 PRESIDENT LOGIN May 2010
Update ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what now?
Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
A Respondent Hub for the MRIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Driving Traffic Media Campaigns Social Networks such as Facebook fan pages Our members Tell your friends to take surveys, email them, tell them at parties, etc. Want to voice your opinion? Go to voxpop.ca Want to weigh in on this issue? Manufacturers We are a consumer organization, to get involved in shaping products and services go to voxpop.ca
Potential Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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