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BURNS MARKETING | Copyright 2015 | All Rights Reserved | 1
Matt Lacuesta
SEO Strategist // Burns
Marketing
@mattlacuesta
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 2
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 3
THE (MANDATORY) BASICS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 4
_ Google Analytics
_ Google Search Console
_ Google Tag Manager
THE BASICS THAT YOU NEED
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 5
THINK WITH GOOGLE
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 6
google.com/trends
THINK WITH GOOGLE
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 7
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 8
thinkwithgoogle.com
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 9
GOOGLE TRENDS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 10
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 11
GOOGLE TRENDS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 12
GOOGLE TRENDS
google.com/trends
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 13
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 14
google.com/trends
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 15
PAGE SPEED INSIGHTS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 16
PAGE SPEED INSIGHTS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 17
developers.google.com/speed/pagespeed/insights/
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 18
MOBILE FRIENDLY TOOL
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 19
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 20
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 21
https://www.google.com/webmasters/tools/mobile-friendly/
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 22
GOOGLE MY BUSINESS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 23
GOOGLE MY BUSINESS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 24
google.com/business
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 25
GOOGLE WEBMASTERS
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 26
google.com/webmaster s/
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 27
MOBILE FRIENDLY TEST
BURNS MARKETING | Copyright 2016 | All Rights Reserved | 28
mattl@burnsmarketing.com
@mattlacuesta

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Burns Marketing Guide to Essential Google SEO Tools

  • 1. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 1 Matt Lacuesta SEO Strategist // Burns Marketing @mattlacuesta
  • 2. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 2 MOBILE FRIENDLY TEST
  • 3. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 3 THE (MANDATORY) BASICS
  • 4. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 4 _ Google Analytics _ Google Search Console _ Google Tag Manager THE BASICS THAT YOU NEED
  • 5. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 5 THINK WITH GOOGLE
  • 6. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 6 google.com/trends THINK WITH GOOGLE
  • 7. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 7 MOBILE FRIENDLY TEST
  • 8. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 8 thinkwithgoogle.com
  • 9. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 9 GOOGLE TRENDS
  • 10. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 10 MOBILE FRIENDLY TEST
  • 11. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 11 GOOGLE TRENDS
  • 12. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 12 GOOGLE TRENDS google.com/trends
  • 13. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 13 MOBILE FRIENDLY TEST
  • 14. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 14 google.com/trends
  • 15. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 15 PAGE SPEED INSIGHTS
  • 16. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 16 PAGE SPEED INSIGHTS
  • 17. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 17 developers.google.com/speed/pagespeed/insights/
  • 18. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 18 MOBILE FRIENDLY TOOL
  • 19. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 19 MOBILE FRIENDLY TEST
  • 20. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 20 MOBILE FRIENDLY TEST
  • 21. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 21 https://www.google.com/webmasters/tools/mobile-friendly/
  • 22. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 22 GOOGLE MY BUSINESS
  • 23. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 23 GOOGLE MY BUSINESS
  • 24. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 24 google.com/business
  • 25. BURNS MARKETING | Copyright 2015 | All Rights Reserved | 25 GOOGLE WEBMASTERS
  • 26. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 26 google.com/webmaster s/
  • 27. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 27 MOBILE FRIENDLY TEST
  • 28. BURNS MARKETING | Copyright 2016 | All Rights Reserved | 28 mattl@burnsmarketing.com @mattlacuesta