Rocky Mountain Digital Producer Meetup - Organic Search: Doing it Right with Matt Lacuesta
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Ever find yourself scratching your head wondering why the website or app you've just launch (and are so proud of) isn't seeing the traffic or conversion you and your client had hoped for? This month our topic will cover some of the critical steps that should be taken in the development process to ensure all the great work that goes into conceptualizing, planning and building is optimized for organic search. We'll focus on the technical and performance elements that are overlooked on projects and often need to be fixed retroactively. Matt Lacuesta will walk us through some of the tools and processes of the trade that can set us up for success. We look forward to this being a great interactive discussion, so come prepared.
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Rocky Mountain Digital Producer Meetup - Organic Search: Doing it Right with Matt Lacuesta
- 1. Organic Search: Doing it right RMDPM 2.16.2017
- 2. Matt Lacuesta SEO // Digital Marketing // Agency Partner matt@mattlacuesta.com 816.585.8844
- 4. #DSDEN16 | @mattlacuesta | @burnsmarketing No more
- 5. #DSDEN16 | @mattlacuesta | @burnsmarketing
- 6. #DSDEN16 | @mattlacuesta | @burnsmarketing Ugly baby
- 7. #DSDEN16 | @mattlacuesta | @burnsmarketing Be nice
- 8. _ New Sites _ Rebuilds / Migrations _ Digital Assets _ Apps WHAT YOU DEAL WITH
- 9. _ Technical Issues _ On-Page SEO _ Content _ Meta Optimizations _ Off-Page SEO _ Inbound links WHAT I DEAL WITH
- 10. _ Accessibility _ Crawlability _ Performance _ Speed _ Mobile Friendliness MAIN ISSUES I SEE
- 11. ACCESSIBILITY
- 12. _ Site structure _ Robots.txt _ Disallow: / _ X-robots ACCESSIBILITY
- 13. PERFORMANCE
- 14. _ Site speed _ Mobile and desktop _ https://tools.pingdom.com SITE PERFORMANCE
- 16. _ Good user experience? _ Load quickly? _ All content accessible? _ Mobile friendly testing _ Ranking factor MOBILE FRIENDLINESS
- 19. _ Google Analytics _ Google Search Console _ Google Tag Manager BASIC TOOLS
- 21. VARVY / SEO OVERVIEW
- 22. VARVY / QUICK SEO OVERVIEW https://varvy.com
- 23. MOZ / OPEN SITE EXPLORER https://varvy.com
- 24. VARVY / QUICK SEO OVERVIEW https://varvy.com
- 32. MOZ / OPEN SITE EXPLORER
- 33. _ Identifies links pointing to site _ Highlights low quality links _ Good for before/after link profile for new launches _ https://moz.com MOZ / OPEN SITE EXPLORER
- 34. MOZ / OPEN SITE EXPLORER google.com/trends
- 35. SCREAMING FROG
- 36. _ Crawls site _ Identifies Errors _ Broken pages, meta issues, redirects, etc… _ FREE up to 500 URLs _ https://www.screaming frog.co.uk SCREAMING FROG / SITE CRAWLER
- 37. SCREAMING FROG / SITE CRAWLER https://varvy.com
- 38. #DSDEN16 | @mattlacuesta | @burnsmarketing Next steps
- 39. #DSDEN16 | @mattlacuesta | @burnsmarketing Think about current client relationships and where you can show more value.
- 40. #DSDEN16 | @mattlacuesta | @burnsmarketing Look at current processes and look for opportunities for SEO integration.
- 42. Matt Lacuesta SEO // Digital Marketing // Agency Partner matt@mattlacuesta.com 816.585.8844
- 50. GOOGLE TRENDS
- 51. GOOGLE TRENDS
Editor's Notes
- SILO NO MORE – the lines have blurred. No more just optimizing title tags and inserting keywords into copy.
- • You’re likely to step on toes. While it may be tempting to jump into a new project and start ordering SEO-based code changes or say that it’s SEO’s job to provide the language used in copy development, be aware that there are likely IT and PR departments in the room who think those things are their job. My advice: Before calling their baby ugly, always acknowledge the necessary role of IT to provide a good code base and/or PR to craft the brand’s message — then explain how SEO can enhance, not replace, their work.
- • You’re likely to step on toes. While it may be tempting to jump into a new project and start ordering SEO-based code changes or say that it’s SEO’s job to provide the language used in copy development, be aware that there are likely IT and PR departments in the room who think those things are their job. My advice: Before calling their baby ugly, always acknowledge the necessary role of IT to provide a good code base and/or PR to craft the brand’s message — then explain how SEO can enhance, not replace, their work.
- • You’re likely to step on toes. While it may be tempting to jump into a new project and start ordering SEO-based code changes or say that it’s SEO’s job to provide the language used in copy development, be aware that there are likely IT and PR departments in the room who think those things are their job. My advice: Before calling their baby ugly, always acknowledge the necessary role of IT to provide a good code base and/or PR to craft the brand’s message — then explain how SEO can enhance, not replace, their work.