Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
20 Big Data - eCommerce
HacksBritney Muller | 2016
#RetailGlobalUSA @BritneyMuller
I’m excited to be a new addition at Moz!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Forrester Study
44% of people start their
product search on...
#RetailGlobalUSA @BritneyMuller
The Problem:
How The F@#$ Do You
Compete With Amazon?!
Amazon Study
#RetailGlobalUSA @BritneyMuller
We Have 2 Options
Amazon Study
#RetailGlobalUSA @BritneyMuller
Google Search Results
Have Changed...A Lot!
Britney Muller | 2016
10 Blue Links?
~3% Of Search Results
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#1
Where Are Your Competitors
Getting Traffic?
SimilarWeb#RetailGlobalUSA @BritneyMuller
65% From Search
SimilarWeb.com
SimilarWeb#RetailGlobalUSA @BritneyMuller
13% From Referral
SimilarWeb.com
Britney Muller | 2016
#2
How Have Your Competitors
Optimized Their Website?
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#3
Structured Markup!
#RetailGlobalUSA @BritneyMuller
Builtvisible Microdata Resource
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Data Highlighter
What Keywords Do Your
Competitors Rank For?Britney Muller | 2016
#4
SimilarWeb
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Moz, Ahrefs, SEMRush & Raven can all do this
What Are Your Competitor’s
Top Pages?Britney Muller | 2016
#5
#RetailGlobalUSA @BritneyMuller
SimilarWeb
#RetailGlobalUSA @BritneyMuller
Be Aware Of Keyword TrendsBritney Muller | 2016
#6
Google Trends Is Great For Seasonal Planning!
#RetailGlobalUSA @BritneyMuller
How Do I Do Keyword
Research?Britney Muller | 2016
#7
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Upload Suggested Keywords Into A New List At Moz
#RetailGlobalUSA @BritneyMuller
Can Do This In Keyword Planner
#RetailGlobalUSA @BritneyMuller
Moz Keyword Explorer Presents Bigger Picture Data
#RetailGlobalUSA @BritneyMuller
More Accurate Search Volume Data
#RetailGlobalUSA @BritneyMuller
Additional Keyword Suggest Filters
#RetailGlobalUSA @BritneyMuller
Are You Ranking For Coupon / Promo Codes
#RetailGlobalUSA @BritneyMuller
How To Rank / What Is
Quality Content?Britney Muller | 2016
#8
Go Outdoor Gear Lab?!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
thenorthface.com/xps
#RetailGlobalUSA @BritneyMuller
None of their images are optimized!?
#RetailGlobalUSA @BritneyMuller
FAQ Page Hacks = SEO GoldBritney Muller | 2016
#9
What are specific product questions?
#RetailGlobalUSA @BritneyMuller
AnswerThePublic.com
#RetailGlobalUSA @BritneyMuller
Genuinely Help People Out!Britney Muller | 2016
#10
Help People On Quora & Reddit
#RetailGlobalUSA @BritneyMuller
b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b
RegEx Gold
#...
If You Don’t, Someone Else Will
#RetailGlobalUSA @BritneyMuller
BEWARE:Britney Muller | 2016
#11
On-Site Opportunities
DO NOT DO THIS!
#RetailGlobalUSA @BritneyMuller
Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
What Is Your Visitor’s Intent?Britney Muller | 2016
#12
What if we knew what websites our traffic visited
before and after they landed on our site...
#RetailGlobalUSA @BritneyMul...
hindsight analyzes your audience’s off-
site behavior and provides
actionable
insights.
#RetailGlobalUSA @BritneyMuller
Rockerbox.com
#RetailGlobalUSA @BritneyMuller
Know What They Engage With & When
#RetailGlobalUSA @BritneyMuller
Beef Up Your AnalyticsBritney Muller | 2016
#13
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Fingerprint Tracking
#RetailGlobalUSA @BritneyMuller
GA is getting much better at this! Woohoo!!!
#RetailGlobalUSA @BritneyMuller
Page Speed Matters!Britney Muller | 2016
#14
#RetailGlobalUSA @BritneyMuller
AMPBritney Muller | 2016
#15
#RetailGlobalUSA @BritneyMuller
AmpProject.org
“Later this year, all types of sites that create
AMP pages will have expanded exposure across
the entire Google Mobile Sea...
Google Search Console Is Your Friend
#RetailGlobalUSA @BritneyMuller
URL ParametersBritney Muller | 2016
#16
#RetailGlobalUSA @BritneyMuller
Sort=
Do a quick check here
Search Console URL Parameters
#RetailGlobalUSA @BritneyMuller
Take A Peek Under Your
Competitor’s HoodBritney Muller | 2016
#17
BuiltWith.com
#RetailGlobalUSA @BritneyMuller
What’s Your Competition’s
PPC Strategy?Britney Muller | 2016
#18
Moat.com
#RetailGlobalUSA @BritneyMuller
iSpot.tv
#RetailGlobalUSA @BritneyMuller
SSL (HTTPS)Britney Muller | 2016
#19
Google Prefers SSL Websites
#RetailGlobalUSA @BritneyMuller
Machine Learning
& Data ScienceBritney Muller | 2016
#20
What Is Machine Learning?
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Product Recommendations
Churn Prediction
Sentiment & Trend Analysis
Fraud Detection
Inventory Forecasting
Dynamic Content
...
#RetailGlobalUSA @BritneyMuller
Other Resources:
Amazon Optimization
RCS [video]
Digital Body Language [video]
How To Research The Path To Customer Purcha...
Britney Muller | 2016
If You Can’t Beat Them...
Join Them!
#RetailGlobalUSA @BritneyMuller
On track to do 160 million in revenue (via Amazon) this year:
Inc. Article
#RetailGlobalUSA @BritneyMuller
“My advice to sellers trying to build a reputation online is to tackle one project at a time,
and master it, before you mo...
You Can Find Successful Amazon People Easily Online!
Questionable, right?!
#RetailGlobalUSA @BritneyMuller
So I did what any normal person would do...
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted
my negative review (test). :) Go Pharmapacks!
#RetailGl...
20 Big Data ECommerce Hacks
20 Big Data ECommerce Hacks
20 Big Data ECommerce Hacks
Upcoming SlideShare
Loading in …5
×

20 Big Data ECommerce Hacks

141 views

Published on

Retail Global Keynote

Published in: Education
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

20 Big Data ECommerce Hacks

  1. 1. 20 Big Data - eCommerce HacksBritney Muller | 2016
  2. 2. #RetailGlobalUSA @BritneyMuller I’m excited to be a new addition at Moz!
  3. 3. #RetailGlobalUSA @BritneyMuller
  4. 4. #RetailGlobalUSA @BritneyMuller
  5. 5. Forrester Study 44% of people start their product search on... #RetailGlobalUSA @BritneyMuller
  6. 6. The Problem: How The F@#$ Do You Compete With Amazon?! Amazon Study #RetailGlobalUSA @BritneyMuller
  7. 7. We Have 2 Options Amazon Study #RetailGlobalUSA @BritneyMuller
  8. 8. Google Search Results Have Changed...A Lot! Britney Muller | 2016
  9. 9. 10 Blue Links? ~3% Of Search Results Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
  10. 10. Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
  11. 11. Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
  12. 12. Britney Muller | 2016 #1 Where Are Your Competitors Getting Traffic?
  13. 13. SimilarWeb#RetailGlobalUSA @BritneyMuller 65% From Search SimilarWeb.com
  14. 14. SimilarWeb#RetailGlobalUSA @BritneyMuller 13% From Referral SimilarWeb.com
  15. 15. Britney Muller | 2016 #2 How Have Your Competitors Optimized Their Website?
  16. 16. #RetailGlobalUSA @BritneyMuller
  17. 17. Site:example.com #RetailGlobalUSA @BritneyMuller
  18. 18. Site:example.com #RetailGlobalUSA @BritneyMuller
  19. 19. Britney Muller | 2016 #3 Structured Markup!
  20. 20. #RetailGlobalUSA @BritneyMuller
  21. 21. Builtvisible Microdata Resource #RetailGlobalUSA @BritneyMuller
  22. 22. #RetailGlobalUSA @BritneyMuller Data Highlighter
  23. 23. What Keywords Do Your Competitors Rank For?Britney Muller | 2016 #4
  24. 24. SimilarWeb #RetailGlobalUSA @BritneyMuller
  25. 25. #RetailGlobalUSA @BritneyMuller Moz, Ahrefs, SEMRush & Raven can all do this
  26. 26. What Are Your Competitor’s Top Pages?Britney Muller | 2016 #5
  27. 27. #RetailGlobalUSA @BritneyMuller
  28. 28. SimilarWeb #RetailGlobalUSA @BritneyMuller
  29. 29. Be Aware Of Keyword TrendsBritney Muller | 2016 #6
  30. 30. Google Trends Is Great For Seasonal Planning! #RetailGlobalUSA @BritneyMuller
  31. 31. How Do I Do Keyword Research?Britney Muller | 2016 #7
  32. 32. #RetailGlobalUSA @BritneyMuller
  33. 33. #RetailGlobalUSA @BritneyMuller
  34. 34. #RetailGlobalUSA @BritneyMuller
  35. 35. #RetailGlobalUSA @BritneyMuller
  36. 36. Upload Suggested Keywords Into A New List At Moz #RetailGlobalUSA @BritneyMuller
  37. 37. Can Do This In Keyword Planner #RetailGlobalUSA @BritneyMuller
  38. 38. Moz Keyword Explorer Presents Bigger Picture Data #RetailGlobalUSA @BritneyMuller
  39. 39. More Accurate Search Volume Data #RetailGlobalUSA @BritneyMuller
  40. 40. Additional Keyword Suggest Filters #RetailGlobalUSA @BritneyMuller
  41. 41. Are You Ranking For Coupon / Promo Codes #RetailGlobalUSA @BritneyMuller
  42. 42. How To Rank / What Is Quality Content?Britney Muller | 2016 #8
  43. 43. Go Outdoor Gear Lab?! #RetailGlobalUSA @BritneyMuller
  44. 44. #RetailGlobalUSA @BritneyMuller
  45. 45. thenorthface.com/xps #RetailGlobalUSA @BritneyMuller
  46. 46. None of their images are optimized!? #RetailGlobalUSA @BritneyMuller
  47. 47. FAQ Page Hacks = SEO GoldBritney Muller | 2016 #9
  48. 48. What are specific product questions? #RetailGlobalUSA @BritneyMuller
  49. 49. AnswerThePublic.com #RetailGlobalUSA @BritneyMuller
  50. 50. Genuinely Help People Out!Britney Muller | 2016 #10
  51. 51. Help People On Quora & Reddit #RetailGlobalUSA @BritneyMuller
  52. 52. b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b RegEx Gold #RetailGlobalUSA @BritneyMuller
  53. 53. If You Don’t, Someone Else Will #RetailGlobalUSA @BritneyMuller
  54. 54. BEWARE:Britney Muller | 2016 #11 On-Site Opportunities
  55. 55. DO NOT DO THIS! #RetailGlobalUSA @BritneyMuller
  56. 56. Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
  57. 57. What Is Your Visitor’s Intent?Britney Muller | 2016 #12
  58. 58. What if we knew what websites our traffic visited before and after they landed on our site... #RetailGlobalUSA @BritneyMuller
  59. 59. hindsight analyzes your audience’s off- site behavior and provides actionable insights. #RetailGlobalUSA @BritneyMuller
  60. 60. Rockerbox.com #RetailGlobalUSA @BritneyMuller
  61. 61. Know What They Engage With & When #RetailGlobalUSA @BritneyMuller
  62. 62. Beef Up Your AnalyticsBritney Muller | 2016 #13
  63. 63. #RetailGlobalUSA @BritneyMuller
  64. 64. #RetailGlobalUSA @BritneyMuller
  65. 65. Fingerprint Tracking #RetailGlobalUSA @BritneyMuller
  66. 66. GA is getting much better at this! Woohoo!!! #RetailGlobalUSA @BritneyMuller
  67. 67. Page Speed Matters!Britney Muller | 2016 #14
  68. 68. #RetailGlobalUSA @BritneyMuller
  69. 69. AMPBritney Muller | 2016 #15
  70. 70. #RetailGlobalUSA @BritneyMuller AmpProject.org
  71. 71. “Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page,” - Google! #RetailGlobalUSA @BritneyMuller
  72. 72. Google Search Console Is Your Friend #RetailGlobalUSA @BritneyMuller
  73. 73. URL ParametersBritney Muller | 2016 #16
  74. 74. #RetailGlobalUSA @BritneyMuller Sort=
  75. 75. Do a quick check here Search Console URL Parameters #RetailGlobalUSA @BritneyMuller
  76. 76. Take A Peek Under Your Competitor’s HoodBritney Muller | 2016 #17
  77. 77. BuiltWith.com #RetailGlobalUSA @BritneyMuller
  78. 78. What’s Your Competition’s PPC Strategy?Britney Muller | 2016 #18
  79. 79. Moat.com #RetailGlobalUSA @BritneyMuller
  80. 80. iSpot.tv #RetailGlobalUSA @BritneyMuller
  81. 81. SSL (HTTPS)Britney Muller | 2016 #19
  82. 82. Google Prefers SSL Websites #RetailGlobalUSA @BritneyMuller
  83. 83. Machine Learning & Data ScienceBritney Muller | 2016 #20
  84. 84. What Is Machine Learning? #RetailGlobalUSA @BritneyMuller
  85. 85. #RetailGlobalUSA @BritneyMuller
  86. 86. Product Recommendations Churn Prediction Sentiment & Trend Analysis Fraud Detection Inventory Forecasting Dynamic Content Pricing Anticipatory Purchases #RetailGlobalUSA @BritneyMuller
  87. 87. #RetailGlobalUSA @BritneyMuller
  88. 88. Other Resources: Amazon Optimization RCS [video] Digital Body Language [video] How To Research The Path To Customer Purchase Machine Learning - 1 Mill Hotel Reviews Britney Muller | 2016
  89. 89. Britney Muller | 2016 If You Can’t Beat Them... Join Them!
  90. 90. #RetailGlobalUSA @BritneyMuller
  91. 91. On track to do 160 million in revenue (via Amazon) this year: Inc. Article #RetailGlobalUSA @BritneyMuller
  92. 92. “My advice to sellers trying to build a reputation online is to tackle one project at a time, and master it, before you move on to the next. If you do that, your reputation will naturally build. If you try to do too many things at once, and aren't the master of any of them, that's when you'll fall behind. “ -Pharmapacks Founder, Andrew Vagenas My new friend Brad! Inc. Article
  93. 93. You Can Find Successful Amazon People Easily Online!
  94. 94. Questionable, right?! #RetailGlobalUSA @BritneyMuller
  95. 95. So I did what any normal person would do... #RetailGlobalUSA @BritneyMuller
  96. 96. #RetailGlobalUSA @BritneyMuller
  97. 97. I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted my negative review (test). :) Go Pharmapacks! #RetailGlobalUSA @BritneyMuller

×