1. Proposal to launch an Indie Go
Go campaign for Astistas Cafe’.
MATTHEW MIRABELLA
MMIRABE@GMAIL.COM
2. Overview
Astistas Café strives to be the global autism resource.
A place where every person with autism can fulfill
their purpose in life
Unique programs that provides training and
internships for those diagnosed with autism
3. Opportunity
With a major social media campaign from an
experienced computer programmer and web
developer, Astistas Café has the opportunity to
become a global autism resource in which they are
striving for.
4. The Current Situation
Has developed a proven and effective training and
employment program
Expanded vision includes:
More Artistas Cafes opened through their program
Culinary and Catering Programs
An on-line art gallery showcasing and selling artwork
produced by Artists with autism
A wellness program
5. Key Success Factors
Two Step program that works hand-in-hand and
goes back and forth
Improved Facebook fan page for advertisement and
to redirect traffic to Indiegogo
Indiegogo page for the majority of donations
6. Analysis of Alternatives
Doing one or the other
Save many and only do a Facebook page and hope
for donations
Only do an Indiegogo page and hope for trafffic
7. Audience Analysis
With a site such as Indie Go Go it is easy for people
to donate money if they feel it is for a good cause
If Astistas Café gets a huge social media boost the
donations will skyrocket
The beginning goal after the initial launch is One
Million donors contributing $5 each.
8. Possible Key Stakeholders
Anybody that uses Social media
People that are already donating to similar causes
such as Autism Speaks
Families with loved ones who are diagnosed with
autism that are unaware of this organization.
9. Final Recommendation
Go ahead with this strong, aggressive social media
campaign
Create a fan page through Facebook which is eye
catching with a link to redirect traffic to Indiegogo
Create and Indiegogo page to collect donations
