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50 tips museum presentation
1. Top 50 Tips for Integrated
Marketing in the Age of
Social Media
2. The New Consumer
• Well versed in online research
• Prefers visual stories over text
• Wants facts over selling points
• Connected
3. The New Consumer
• Doesn’t trust traditional advertising
• Trusts opinions by word-of-mouth over
marketing messages, and has access to it
• Needs immediate call to action
4. The New Consumer
• Expects immediate response
• Wants to be engaged and have a say
• Wants to know all facts, and make
educated decisions
• Accesses non-traditional media as much as
traditional news outlets, if not more
5. A New Approach to Marketing
• Inform & educate – don’t sell
• Develop visual messages
• Ask opinions and suggestions
• Build a system of quick response
• Enable online word-of-mouth
• Capture interest and commitment
immediately
6. Social
Media
Communication Multimedia
Social Micro- Photo Video
Blogs Presentations
Networking Blogging Sharing Sharing