Leigh Ashton - Social Media Introduction


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  • IntroductionsWhy are you hereHow positive are you? How scared are you?Your knowledge of social media?Agenda for todayJonathan – flip chart etc
  • Backdrop to growth in social mediaTraditional marketing - newspaper advertising, exhibitions, cold calling call centres, conference lectures, radio ads, direct mail = interruption marketingEstablish why this is under threat – massive junk mail and spam boxes, telephone preference service, phone number id and display etcTrends? ‘Inbound marketing’ – SEO, Blogging, Social Media, Free trials, Viral videos =- permission marketing More listening, sharing, participating. Less talking and selling Wikipedia definition of social media
  • Signal stats in workbook – gathering momentumUse it to Share – Publish – Network – Promote – Advertise – Connect – Enquire – Search - Monitor
  • How could you use social media in your business? We’ll give some ideas of the type of things you can do on social media – be thinking about your own business and pick out those that would work best for you Consider – what would be social media success for you...Develop a reputation as an expert in your field?Being known for the lowest prices and a source of regular special offers?Being the ‘last minute’ place to go?Being a great source of stories? Acquiring new customers/keeping existing customersNetworking – starting conversation – giving and receiving information – helping others - building confidence in you – making an initial sale – regular sales – business partnerBuild awareness – taking ‘suspects’ turning to prospects then customersYour content stimulates conversation = information = confidence = customer = partnerPromoting your offeringGet known as an expertEvents booking mechanismLast minute promotionsLatest offersReferralsBrings eshots to lifeBrings web site to lifeExpand your profile ‘4000’ Upload videos so more people can see you than you can ever meetShare your latest PowerPoint presentationShare your most recent speechPublish photographs Advertise – better targeting than newspapersPush people to your websitePublish articlesPublish videos of you and your productCheck what the movers and shakers are thinking in your industry    General TipsInvest time at the start – impactful profilesIdentify – and make contact with the main players in your industryConnect to themCopy and paste message asking to be friends – common courtesy‘like’ and comment on their postingsLink the platforms you use togetherLinks to something else i.e. something else you are promotingGet ‘friendly’ with the names in your area of workDedicate 20 mins per day – checking news feeds. Liking, commentingPut links on all your emails, website,Put yourself in your potential customers' shoes – what do they need to know?+- 
  • My storySummer of 09 – not muchNot an IT expert – Not a computer nerd!EmbracedNetworked, connected, strategyNowPersonal and professional pagesFriends and contactsHigh level connectionsJoined mentoring groups Invitations – webinars - teleseminarsGoogle search to proveLinks on emailsInvitations – link to website pages  4000 people seen my work that would not haveEnter ‘Leigh ashton’ on google, facebook, youtube
  • Leigh Ashton - Social Media Introduction

    1. 1. Social MediaAn IntroductionLeigh AshtonAugust 2010<br />1<br />
    2. 2. Welcome<br />Getting Started with Social Media<br />Presented by Leigh Ashton<br />
    3. 3. Getting Started with Social Media<br />Why here, why now?What would make it a great day?<br />Leigh Ashton 020 7903 5426<br />
    4. 4. Getting Started with Social Media<br />What is Social Media?<br />‘The online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other’Tom Lambreghts – Earls Court and Olympia Venues<br />Moving from traditional marketing...<br />to ‘Inbound Marketing’<br />Leigh Ashton 020 7903 5426<br />
    5. 5. Getting Started with Social Media<br />Leigh Ashton 020 7903 5426<br />
    6. 6. Getting Started with Social Media<br />4 Steps to Getting Started<br />Leigh Ashton 020 7903 5426<br />
    7. 7. Getting Started with Social Media<br />Step 1...Who are you?What’s your niche? What’s your product/service?How do you want to be seen? Individual or Company? What are you passionate about?<br />Leigh Ashton 020 7903 5426<br />
    8. 8. Getting Started with Social Media<br />Social Media Opportunities<br />Sourcing suppliers<br />Be an expert<br />Networking<br />Push people to your website<br />Publish Photographs<br />Connect with the movers and shakers<br />Share presentations<br />Upload videos<br />Build awareness<br />Bring Web pages to life<br />Last minute offers<br />Promote your latest offer<br />Referrals<br />Bring eshots to life<br />Advertise<br />Events booking<br />Leigh Ashton 020 7903 5426<br />
    9. 9. Getting Started with Social Media<br />Social Media leader Mix of personal and business/organisation 400 Million plus active users 50% log on every day 52% of Social Media visits All about Friends, Fans, Followers<br />Leigh Ashton 020 7903 5426<br />
    10. 10. Getting Started with Social Media<br /> Video Sharing platform Professional and (mostly) amateur content Started 2005 78% of UK Internet users have viewed Top 5 UK most visited websites 17% of Social Media visits<br />Leigh Ashton 020 7903 5426<br />
    11. 11. Getting Started with Social Media<br /> Micro Blogging site 140 Characters per message Third most popular social networking site 100 Million users worldwide Started 2006<br />Leigh Ashton 020 7903 5426<br />
    12. 12. Getting Started with Social Media<br /> Business orientated social networking Mostly profession based 75 Million users worldwide 4 Million UK users Launched 2003 Connecting, Networking Recruiting, Job Finding<br />Leigh Ashton 020 7903 5426<br />
    13. 13. Getting Started with Social Media<br /> On Line slide hosting Launched 2006 The ‘YouTube’ for slides, PowerPoint etc 12 million unique visitors a month Can attach videos to accompany the slides<br />Leigh Ashton 020 7903 5426<br />
    14. 14. Getting Started with Social Media<br /> Blog publishing platform Launched 2003 Used by over 200 million websites in world<br />Leigh Ashton 020 7903 5426<br />
    15. 15. Getting Started with Social Media<br />Step 2...Who do you want to reach an why?Who’s your potential audience?Target Markets? Similar or different?Where are these markets, local, national?Who would you like following you/your brand?What’s your likely mix of social media contacts?<br />Leigh Ashton 020 7903 5426<br />
    16. 16. Getting Started with Social Media<br />Social Media & The Sales Consultancy<br />Leigh Ashton 020 7903 5426<br />
    17. 17. Getting Started with Social Media<br />Step 3...What Social Media platforms are best for you?Video, PowerPoint, Photos? Articles, Opinion? Formal or casual? Events, Advertise?<br />Leigh Ashton 020 7903 5426<br />
    18. 18. Getting Started with Social Media<br />Step 4...What do you want to say?What overall impact do you want? Industry expert? Social and Fun? Major contributor to on line debates? Share others’ contribution?<br />Leigh Ashton 020 7903 5426<br />
    19. 19. Getting Started with Social Media<br />Social Media Top Tips...1)Invest the time initially2)Add lots of quality stuff!3)Put links EVERYWHERE<br />Leigh Ashton 020 7903 5426<br />
    20. 20. Getting Started with Social Media<br />Social Media Top Tips...4)Link your Social Media platforms5)Regularly update your posts6)Get Proactive<br />Leigh Ashton 020 7903 5426<br />
    21. 21. Getting Started with Social Media<br />Social Media Top Tips...7)Find contacts and invite with a personal message8)Nurture your contacts9)Always respond to any feedback/messages you receive<br />Leigh Ashton 020 7903 5426<br />
    22. 22. Getting Started with Social Media<br />Social Media Top Tips...10)Think Link Link Link!11)Promote responsibly – ‘give and you shall receive’12)Work on a more effective ‘Welcome’ page.<br />Leigh Ashton 020 7903 5426<br />
    23. 23. Getting Started with Social Media<br />Social Media Top Tips...Lucky 13...Find any specialist social media sites in your industry<br />Leigh Ashton 020 7903 5426<br />
    24. 24. Getting Started with Social Media<br />ACTION !!<br />Leigh Ashton 020 7903 5426<br />
    25. 25. Getting Started with Social Media<br />Your Questions and Comments...<br />Leigh Ashton 020 7903 5426<br />
    26. 26. Get In Touch<br /> Call Leigh Ashton at<br /> The Sales Consultancy…<br />020 7903 5426<br />leigh@sales-consultancy.com<br /> Or Via…<br />