this presentation is about suggested way for lada company to enter iraqi car's market

1. Lada
coming soon in Iraq
With the new modifications

2. Lada
The industry : Automobile
Country of Origin: Russia
Company History:
Lada's history can be traced back to the 60's when a car plant opened as part of
a joint venture between Russia and Italy.
is a trademark of Russian car manufacturerAvtoVAZ
Lada products
Lada Niva - Lada Granta - Lada
Kalina - Lada Samara

3. Iraq at Glance
• Population 31,858,481 (July 2013 est.)
• Age structure:
• 0-14 years: 37.2%)
• 15-24 years: 19.6%
• 25-54 years: 35.8%
• 65 years and over: 3.2%
Iraq population pyramid
Economical facts
GDP - real growth rate: 8.4% (2012 est.
GDP - per capita (PPP): $7,200 (2012 est.)

4. Map and location

5. siba cars(iran),
35
Samand, a
sedan
manufactured
by Iran Khodro
Co, 10
used cars
cames from
(kwait ,uae
jaban ), 10
chery (china),
25
others , 10
CARS IN IRAQ MARKET
Iraq cars market
After 2003, Iraq's auto market has been radically changed In terms of quality and quantity
But the market still lacks real competition, because of the fear of international companies to
investment in Iraq because of the security situation
But the Iraqi car market can be represented as the following

6. Segmentation
Market segmentation enables companies to target different categories of
consumers who perceive the full value of certain products and services
differently from one to another .
• Family cars
• Small cars – targeted at young adults and pensioners
• Fleet cars (once dominated in the UK by Ford and General Motors)
• Low price sports cars
• Luxury cars (Jaguar, Rolls Royce)

7. Market size potential
• Iraq with 30 million citizens find themselves with a growing income and a
need for more reliable transportation.(according to autoblog.com)
• Iraq the world's fifth-largest oil reserves and a good population with high
income , Iraq is attracting the attention of global
automakers(www.autonews.com)
• the lack of modern vehicles is evident in the survival of manyVW Passats
that were shipped to Iraq from Brazil between 1983 and 1990 in exchange
for oil.
• Cars have always been powerful emblems of a society. A small rush of
international automakers into Iraq and rising sales are signs of optimism
• Higher incomes are generally accompanied by greater spending on durable
goods such as automobiles

8. Market potential
• large demand growth from Iraq is expected to provide the critical minimum
demand to support a few manufacturing or assembly units. Iraq is currently
in the early stages of a rapid transition from a largely state-controlled
economy to one based on private enterprise and free trade.
• (roads )To improve the road infrastructure, more than US$15 million is being
invested in reconstructing

9. Marketing mix
price
promotion
product
place
Pricing should take into account the following factors:
Fixed and variable costs, Competition , positioning strategies. Target group and
willingness to pay.
product mix describes the combination of different product
lines that the firm holds
Small cars, Family cars , Fleet cars , Luxury cars
A successful product or service means nothing unless the benefit of such a
service can be communicated clearly to the target market
Advertising, Sales promotion, Public relations, Internet Marketing and so
on
Getting the right product to the right place at the right time
involves the distribution system

10. The outlets and distribution
Distribution strategy :Proposed
distribution strategy is exclusive
distribution

11. Required adaptation for local market
• Features adaptation (TECHNICAL)
• Price adaptation (levels)
• Advertisement adaptation
• AN SO ON

12. By: GHAYTH ALI JARAD