This project charter outlines plans to design, develop, and implement a customer service mobile application. The goals are to increase customer retention through improved service and provide tools to support the customer service department. Key milestones include standing up a test server, developing a UI prototype, an information event, and a department toolkit. The project scope includes a cloud-based infrastructure and app development. Risks include support and buy-in from the business and meeting implementation timelines. The budget allocates funds for development and hosting.

1. CMGT/410 v19
Project Charter Template
CMGT/410 v19
Page 2 of 3Project Charter Template
Instructions: With your team members, create a project charter
using the template below. Some example information has been
provided to assist you. Please replace all example information
in the template with information specific to the project charter
you and your fellow team members create.1.0 Project
Identification
Name
Company Website App for Shopping
Description
Create a blueprint as to design, develop, and implement the
customer service app to provide ease for customer shopping
Sponsor
VentureSouth Investors
Project Manager
Project Lead
Project Team Resources
Development Team 2.0 Business Reasons for Project
· Increase sales for profit and create an easy to use platform for
customers to shop. Create personalized options and specific
target merchandise based on shopping habits.3.0 Project
Objectives (Purpose)
· To provide ease to the user as to develop tools, guidelines, and
support for customer transactions and simplistic ways to shop
on a mobile app. Allow the tracking of purchases for ease of
future reorders.4.0 Project Scope
· In scope:
· Cloud-based web server infrastructure to host customer
service app
· Development of customer transaction app
· Development of items in/out of stock

2. · Web hosting services to host the app
· Integration with banks for payments
· Mobile system to process customer payments5.0 Requirements
– User Stories
User Story
Description
Shopping
“As retail customer, I want to search for items in the webstore,
so I can select products I like to purchase.”
“As retail customer, I want to review the selected items I have
for purchasing, so I can visualize all the products I want to
buy.”
Transaction
“As retail customer, I want to be able to order my selected
items, so I could
purchase the items from the webstore.”
“As new retail customer, I want to be able to enter my personal
information, so the shipping company could identify me when
delivering my purchased the items”
“As new retail customer, I want to be able to create a customer
account, so I not have to enter my information again when
returning to the webstore.”
“As retail customer, I want to be able to enter my address, so
my order could be shipped to my home address.”
“As retail customer, I want to be able to select the shipping
company, so I could use my delivery discount card.”
“As retail customer, I want to be able to enter my payment
information, so I could pay for the items I want.”

3. “As retail customer, I want to be able to select between credit
cards or debit cards for my payment method, so I could add
point to my credit card, or get cashback from my debit one.”
Customer Account Access
“As retail customer, I want to be able to view all the
transactions I made, so I could check the status of the placed
orders, I can have a record of them.”
“As an online system, I want to restrict access to information by
account, so I could comply with data privacy regulations and
confidentiality threads.”
Customer Account maintenance
“As retail customer, I want to be able to update my account
information, so I could keep my information up-to-date, without
having to contact customer service.”
Issue reporting
“As retail customer, I want to be able to report webstore issues,
so I could contribute with the wellbeing of the webstore
functionality, without having to contact customer service.”
Package Tracking
“As retail customer, I want to receive an email or a text
message when the order is delivered, so I could verify I got the
physical package.”
6.0 Milestone Dates
Item
Major Event/Milestone
Date
1.
Server testing
06/01/2020
2.
Develop application prototype for testing for select customers

4. 09/1/2020
3.
Inform customers of the new app and get feedback
10/01/2020
4.
Implement any customer needs on the application
09/01/2020
5.
Implementation and communication to stakeholder groups
07/01/2020
6.
Launch the application
11/01/2020
7.
Evaluation of customer feedback and user experiences and
online retail reactions
12/01/20207.0 Risks
Severity
Description
Extremely high
Technical support and business acquisitions
High
Meeting development and deployment guidelines on time
Medium
Availability of customer support 8.0 Project’s Acceptance/COS
(Condition of Satisfaction)
· UAT “Given <precondition – user completes credit/debit card
transactions from phone app> when <trigger – when user
presses ‘buy now’ > then <result – user order will be processed,
ordered and added to order history>”9.0 Project’s Budget
· Cloud-based web site - $200,000
· Development:
· In house - $150,000
· Outsourced - $200,00010.0 Sign-Off
Project Sponsor
VentureSouth Investors

5. Date
6/15/2020
Copyright© 2018 by University of Phoenix. All rights reserved.
Copyright© 2018 by University of Phoenix. All rights reserved.
CMGT/410 v19
Project Charter Template
CMGT/410 v19
Page 2 of 3Project Charter Template
Instructions: With your team members, create a project charter
using the template below. Some example information has been
provided to assist you. Please replace all example information
in the template with information specific to the project charter
you and your fellow team members create.1.0 Project
Identification
Name
Company Website App for Customer Service
Description
Design, develop, and implement the customer service app
Sponsor
Project Manager
Project Team Resources
2.0 Business Reasons for Project
· Increase customer retention3.0 Project Objectives (Purpose)
· To develop tools, guidelines, and support for customer service
department4.0 Project Scope
· In scope:
· Cloud-based web server infrastructure to host customer
service app
· Development of customer service app
· Out of scope:
· Does not include local test server for QA5.0 Requirements –
User Stories

6. User Story
Description
Deposit
“As <user role – bank customer > I want to <action – deposit
check from phone app> so that <goal – have money in checking
account>”
Issue reporting
“As <user role – bank customer > I want to <action – report an
issue from phone app> so that <goal – issue can be addressed>”
Account lookup
“As <user role – bank customer > I want to <action – view
account info> so that <goal – I can check transactions>”6.0
Milestone Dates
Item
Major Event/Milestone
Date
1.
Stand up cloud test/development server
12/1/2018
2.
Develop UI prototype
3/1/2019
3.
Networking/Information event for all departments
4/1/2019
4.
Develop department toolkit, templates, resources
5/15/2019
5.
Implementation and communication to stakeholder groups
7/15/2019
6.
Website launch
8/31/2019
7.
Evaluation, consultations, lessons learned

7. 11/31/20197.0 Risks
Severity
Description
Extremely high
Support and buy-in of app by business
High
Implementation timelines
Medium
Availability of supporting resources (i.e. communication,
policy)8.0 Project’s Acceptance/COS (Condition of
Satisfaction)
· UAT “Given <precondition – user deposits check from phone
app> when <trigger – when user presses ‘deposit’ > then <result
– user check amount is added to checking account>”9.0
Project’s Budget
· Cloud-based web site - $200,000
· Development:
· In house - $150,000
· Outsourced - $200,00010.0 Sign-Off
Project Sponsor
Date
Copyright© 2018 by University of Phoenix. All rights reserved.
Copyright© 2018 by University of Phoenix. All rights reserved.