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Growth Initiatives LLC Revenue-Generating Solutions Marty Gilbert 1 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
The Growth Initiatives Difference • Analyze, prioritize, plan and execute programs that drive incremental revenue for B2B clients • Bridge, optimize and integrate the sales and marketing efforts • Large and small company leadership background • Portfolio of four solutions focused on revenue creation: 1. Target marketing & lead generation 2. New product, service & market launches 3. Channel partner identification & development 4. International expansion 2 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
Lead Generation The Growth Initiatives Solution • Vertical market exploration • Customer needs analysis • Value proposition & website messaging • Database development (industry, title, company size) • Direct marketing campaign strategy and development • Campaign analytics and leads • Sales lead follow-up process 3 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
4 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com • A process that increases chances for success • For products or services • Aligns customer needs with product value • Interactive business model with variable assumptions • Can be utilized for entry into new vertical mkts with existing products New Product & Service Launches The Growth Initiatives Solution
• Vertical market penetration through partner selection • Increasing your value proposition to gain greater partner mindshare • Channel partner management strategies, sales tools and incentives • Channel partner and direct sales team integration 5 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Our channel partner efforts include any and all of the following activities: Channel Partner Development The Growth Initiatives Solution
• Market size/segmentation estimates and entry strategies • Risk-reward assessments • Local partner selection: distributors, VARs, dealers, agents • Sales and marketing plans for overseas revenue growth 6 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com International Market Expansion The Growth Initiatives Solution
Marketing Feeds the Sales Funnel 7 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Sales Customer Recognize need Gather info Evaluate Purchase Qualify Pitch Negotiate Close Build Credibility Klose Demonstrate Value Create Awareness Build Credibility Webcasts, speaking opps, vertical marketing to the buying center, associations Demonstrate Value Case studies, ROI modeling, Whitepapers, Key acct mktg Klose Testimonials Demonstrate Value Case studies, ROI modeling, white papers, key acct mktg Close Testimonials Marketing Funnel Create Awareness Campaigns, press releases, articles, trade shows, Web site, collateral, sales decks
8 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
9 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
Industry Expertise 10 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Our experience spans a breadth of industries and products.
Contact Us Marty Gilbert Growth Initiatives LLC 847.732.7400 www.growthinit.com mgilbert@growthinit.com 11 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com We can help you win the race to revenue growth!

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Growth Initiatives LLC presentation (Marty Gilbert)

  • 1. Growth Initiatives LLC Revenue-Generating Solutions Marty Gilbert 1 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
  • 2. The Growth Initiatives Difference • Analyze, prioritize, plan and execute programs that drive incremental revenue for B2B clients • Bridge, optimize and integrate the sales and marketing efforts • Large and small company leadership background • Portfolio of four solutions focused on revenue creation: 1. Target marketing & lead generation 2. New product, service & market launches 3. Channel partner identification & development 4. International expansion 2 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
  • 3. Lead Generation The Growth Initiatives Solution • Vertical market exploration • Customer needs analysis • Value proposition & website messaging • Database development (industry, title, company size) • Direct marketing campaign strategy and development • Campaign analytics and leads • Sales lead follow-up process 3 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
  • 4. 4 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com • A process that increases chances for success • For products or services • Aligns customer needs with product value • Interactive business model with variable assumptions • Can be utilized for entry into new vertical mkts with existing products New Product & Service Launches The Growth Initiatives Solution
  • 5. • Vertical market penetration through partner selection • Increasing your value proposition to gain greater partner mindshare • Channel partner management strategies, sales tools and incentives • Channel partner and direct sales team integration 5 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Our channel partner efforts include any and all of the following activities: Channel Partner Development The Growth Initiatives Solution
  • 6. • Market size/segmentation estimates and entry strategies • Risk-reward assessments • Local partner selection: distributors, VARs, dealers, agents • Sales and marketing plans for overseas revenue growth 6 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com International Market Expansion The Growth Initiatives Solution
  • 7. Marketing Feeds the Sales Funnel 7 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Sales Customer Recognize need Gather info Evaluate Purchase Qualify Pitch Negotiate Close Build Credibility Klose Demonstrate Value Create Awareness Build Credibility Webcasts, speaking opps, vertical marketing to the buying center, associations Demonstrate Value Case studies, ROI modeling, Whitepapers, Key acct mktg Klose Testimonials Demonstrate Value Case studies, ROI modeling, white papers, key acct mktg Close Testimonials Marketing Funnel Create Awareness Campaigns, press releases, articles, trade shows, Web site, collateral, sales decks
  • 8. 8 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
  • 9. 9 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com
  • 10. Industry Expertise 10 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com Our experience spans a breadth of industries and products.
  • 11. Contact Us Marty Gilbert Growth Initiatives LLC 847.732.7400 www.growthinit.com mgilbert@growthinit.com 11 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com We can help you win the race to revenue growth!