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5 mistakes and case studies
- 1. Education GUIDE The Top 5 Mistakes Public Companies Make in IR - And How to Fix Them
- 2. Consequences Solutions • Wasted resources • Lack of direction and focus • Inability to attract financing • Poor share price • Create a 15 month plan • Synchronize key milestones and IR activities Consequences Solutions • Investors don’t get your story • Mixed message - different people say different things • Market is confused with your value proposition • You don’t stand out from other companies • Spend the time to get it right • Find out why people like your company • Make sure it’s well written Consequences Solutions • Ineffective results • Complete waste of money • Wasting your time • Know who can buy your stock - retail / brokers / buy side / sell side • Identify & target risk orientated market participants • Qualify that your target audience can trade stocks on Canadian exchanges Consequences Solutions • A lot of people see you only once • The investment community is smart - no one buys after seeing you just once • Waste of resources - time and money • Poor results • Consolidate your resources around a couple of mediums only • Focus marketing around moments of highest potential impact • Manage your database with a professional strategy • Contact strategy to reach investor 4 - 6 times Consequences Solutions • Poor selection of vendors • Lack of understanding results • Wasting money • Can’t reinvest in success • Only deal with vendors who can provide results/metrics • Have realistic expectations Failure to form a strong message Failure to plan Failure to target your audience Random acts of marketing Failure to measure your marketing The Top 5 Mistakes Public Companies Make in IR - and How to Fix Them Contact Stockhouse at sales@stockhouse.com or phone 1.877.578.4349 www.stockhouse.com Education
- 3. Connect with the Largest Online Financial Community in Canada Contact Stockhouse today to discuss a specialized marketing campaign to suit your IR needs. Contact Stockhouse at sales@stockhouse.com or phone 1.877.578.4349 www.stockhouse.com • Achieve results fast - use Stockhouse’s unique products and tools to connect with investors. • Target highly engaged, risk orientated investors searching for the next big small cap company. • Grow your shareholder base - create investor awareness and generate quality leads. Investor Awareness Company Profile Lead Generation User Engagement Shareholder Conversion Stockhouse Investors News Articles Groups Message Boards Portfolio eBlasts Charts Live Data Blogs Public companies mostly in: • Natural Resources • Oil & Gas • Mining • Precious Metals • Rare Earths • Technology • Cleantech Public Companies • #1 online investment community • #1 source for small cap & natural resources information • Unique investors - 820,000 + /month • High age views - 56mil /month • Incredibly engaged users - 9.4 minutes avg stay per visit • Main traffic: Canada - 80%, US 10% Connect with these investors: • High risk orientated • Avg Age 43 • Average HHI - $120,500 • Avg Investment Portfolio - $295,000 • 80% trade stocks online • 86% have post secondary education - Nordic Research Study Stockhouse Campaigns Stockhouse Tools
- 4. Contact Stockhouse at sales@stockhouse.com or phone 1.877.578.4349 www.stockhouse.com Company A Chart During Campaign Start End Results: • 1,072 more information requests • 274 users added Company A tickers to their portfolio’s • 351 pages containing Company A were viewed 161,327 times Campaign Start Price: $0.82 Vol: 28,900 Campaign End Price: $2.09 Vol: 1,716,400 Results: • 923 more information requests • 361 users added Company B tickers to their portfolio’s • 624 pages containing Company B were viewed 297,407 times Campaign Start Price: $3.89 Vol: 504,600 Campaign End Price: $12.20 Vol: 2,063,500 Company B Chart During Campaign Start End Results: • 3,068 more information requests • 118 users added Company C tickers to their portfolio’s • 93 pages containing Company C were viewed 24,159 times Campaign Start Price: $0.57 Vol: 15,300 Campaign End Price: $1.10 Vol: 15,870 Company C Chart During Campaign Start End CASE STUDIES Company A Investor Awareness and Lead Generation Campaign 6 Months: June 2010 - Dec 2010 Junior silver explorer with Silver/ Gold properties in Guanajuato, Mexico and Silver-Lead-Zinc properties in Topia, Mexico. Company B Investor Awareness and Lead Generation Campaign 12 Months: Nov 2009 - Nov 2010 Silver producer with 3 silver properties located in La Parrilla, San Martin and La Encantada in Mexico. Company C Investor Awareness and Lead Generation Campaign 12 Months: Mar 2009 - Mar 2010 Junior gold company focused in Turk and Angelus, Zimbabwe.