Ecommerce snapshot

Ecommerce Industry Snapshot
FRPT Research 1
Alibaba makes entry into Indian market, will challenge these e-commerce
websites
In the Indian market, Chinese technology company Alibaba has prepared to
challenge leading e-commerce platforms Amazon, Flipkart, Paytm Mall through the
Yoli app. Alibaba has already launched many apps in India like UC Web, VMate in
India. Alibaba is already doing its e-commerce business in the Chinese market.
Now the company has planned to increase the e-commerce business in the Indian
market as well. According to media reports, the company has secretly prepared to
enter the Indian e-commerce market. For this, the company has entered through
the Yoli app. Let's know in full detail.
According to the report of Entrackr regarding this app, Yoli has been introduced by
the company as an affiliate platform last year and it has been operational for the
last 8 months. Deals on Amazon, Flipkart, Myntra, Nykaa, Paytm Mall, Tata Cliq,
Purplle, Firstcry, Bigbasket and Snapdeal are being offered to users through the
Yoli mobile app. Currently, users are being offered as an affiliate of other e-
commerce platforms through this app. Video is shared on this app, on which there
is an option to buy the product which redirects the users to the affiliate e-
commerce platform.
https://english.newstracklive.com/news/alibaba-entered-in-indian-ecommerce-
market-using-yoli-app-to-challenge-amazon-flipkart-sc85-nu-1064828-1.html
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Amazon becomes the top recruiter at MDI Gurgaon with a ₹40.5 lakh offer
Despite sluggish growth across sectors, campus placements at B-schools in India
don't seem to be slowing down. Management Development Institute (MDI)
Gurgaon secured 100% placements within the first three days — with Amazon
offering the highest package at ₹40.5 lakhs.
The average compensation too increased by 9.5% at ₹ 22.05 lakhs.
Of the total 360 offers rolled out, nearly 70 came from ecommerce and IT sectors.
This includes nearly 41 offers from e-commerce platforms like Flipkart, Make My
Trip, Oyo, PhonePe and 27 offers from the IT giants like Accenture, Capgemini, IBM
and Tech Mahindra.
In an interview with Business Insider, Kanwal Kapil, Dean of Placements at MDI,
Gurgaon said that the employers are now keen on hiring management graduates
with digital literacy. “When you talk about digital businesses, they will definitely
look at retaining talent with digital skills. The e-commerce sector has seen the
highest growth, in terms of hiring at nearly 141%, compared to last year,” he said.
https://www.businessinsider.in/careers/news/amazon-becomes-the-top-
recruiter-at-mdi-gurgaon-with-a-40-5-lakh-offer/articleshow/73545137.cms

FRPT Research 3
Flipkart's senior VP of engineering Krishna Raghavan moves to a new role
Krishna Raghavan, senior vice president of engineering at Flipkart, has moved to a
newly created role within the firm.
Raghavan will be the Chief People Officer from April, according to an email sent by
CEO Kalyan Krishnamurthy to company executives.
This comes within months of Smriti Singh, senior vice president and chief HR
officer, quitting after a nearly one-year stint.
Raghavan’s current role as engineering, fulfillment, and services head will be
backfilled over the next few months, people familiar with the matter said.
As CPO, he will be responsible for people, talent, and rewards, and report to
Krishnamurthy.Earlier he was reporting to Jeyandran Venugopal, chief product
and technology officer at Flipkart.
https://tech.economictimes.indiatimes.com/news/people/flipkarts-senior-vp-of-
engineering-krishna-raghavan-moves-to-a-new-role/73554766
TN Chamber calls for strict regulation on eComm business
Tamilnadu Chamber of Commerce and Industry, Madurai, has sought a ban on
online trading in groceries, vegetables and fruits and called for strict regulations
on eCommerce businesses in India. S Rethinavelu, Senior President, Tamilnadu
Chamber of Commerce and Industry, said, “The unrestricted and unregulated

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growth in eCommerce business has harmed the traditional brick and mortar retail
businesses. Over 7 crore outlets and 35 crore people are dependent on the
traditional way of conducting business.”
“Unlike traditional retailers, eCommerce players are not subject to inspection,
raids or controls by tax officials and FSSAI regulators,” Rethinavelu said, urging the
need for enforcing strict regulation in eCommerce business.
https://www.thehindubusinessline.com/news/national/tn-chamber-calls-for-
strict-regulation-on-ecomm-business/article30632816.ece
We have the best team for E-commerce web design services in India
An attractive e-commerce design at affordable prices. This is what every web
design services in India commits to provide but fail to provide the desired results.
The success of an e-commerce store depends on its creation, its user friendliness,
easy navigation seamless UI and UX along with pleasing check in and check out. An
e-commerce is all about customer satisfaction in its core. The better the experience
of the visitor the best will be the sales and ROI of the website owner.
The success of every architecture depends on the skill and experience of the
architect. Same applies for website designing. Every website agency is stuffed with
technicians having the knowledge of various programming languages and are
proficient in building websites on various platforms yet they miss out on certain

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features that effect the user experience thereby impacting conversions and making
them bounce off. At ecommerceindian the best e-commerce web design services in
India we work industriously to build online stores that are most preferred
providing delightful shopping experiences to the customers. The search engines
are jammed with innumerable e-commerce websites but our crew possess the
acumen to infuse your website with elements that will drive traffic or your
potential customers into your purchase funnel.
https://www.openpr.com/news/1905556/we-have-the-best-team-for-e-
commerce-web-design-services-in-india
How US tech giant Amazon is writing its Middle East Story?
Born to an entrepreneur Syrian-based Ronaldo Mouchawar once had the passion
to be a basketball player. However, his destiny led him to be an entrepreneur and
he launched online auction site, ‘Souq.com’ in 2005. Mouchawar successfully
spearheaded this business for consecutive 13 years until it was acquired by US
tech giant Amazon in 2017 and Amazon.ae was born. At the time of acquisition,
Souq.com was already a big retailer in Middle East selling millions of products
across the categories including fashion and electronics to homeware and many
more. Mouchawar was recently present at Amazon Smbhav event concluded in
the capital city New Delhi and interacted with indianretailer.com.

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https://www.indianretailer.com/interview/retail-people/profiles/how-us-tech-
giant-amazon-is-writing-its-middle-east-story.i1712/
India's ecommerce market set to surpass USD 91 bln in 2023, says
GlobalData
The overall transaction value of the Indian ecommerce market is projected to grow
from USD 49 billion in 2019 to USD 91 billion in 2023, according to GlobalData.
GlobalData’s latest report ‘India Cards & Payments: Opportunities and Risks to
2023’ states that the growth in the ecommerce market has been supported by
rising Internet penetration rates, benefits such as discounts, faster delivery options
offered by e-retailers, and the rising consumer preference for online shopping.
With Indians being increasingly price-sensitive, the growth of ecommerce can be
attributed to the benefits offered by online retailers such as discounts, cash back,
and loyalty points on purchases. Annual online sale festivals such as ‘Flipkart Big
Billion Days’ and ‘Amazon Great Indian Sale’ have also contributed to the
exponential growth of ecommerce sales.
https://thepaypers.com/ecommerce/indias-ecommerce-market-set-to-surpass-
usd-91-bln-in-2023-says-globaldata--1240383

FRPT Research 7
Jeff Bezos Drives Amazon Electric Rickshaw In India Promotion
Jeff Bezos is the richest man in the world with an estimated net worth of over $115
billion dollars. That's more than the GDP of a lot of countries! But he didn't get all
that money out of a trust fund or due to an inheritance. Jeff Bezos had the vision,
drive and determination to build an empire out of a simple enough concept - an
internet bookstore when the internet was just in its infancy.
Since then, Amazon has grown by leaps and bounds as has Jeff's entrepreneurial
exploits and global reach. He now has his own Web Services arm, cloud computing,
Aerospace manufacturing, and an extensive fleet of air and road delivery vehicles.
To promote his global vision, Jeff took one of his delivery vehicles for a little spin in
India. And it was no ordinary vehicle but an Amazon delivery rickshaw! Let's check
out "Rickshaw Jeff" behind the wheel in the Indian subcontinent.
https://www.hotcars.com/bezos-rides-amazon-electric-rickshaw-india/
Meet the Indian startup behind the electric fleet of India's top e-commerce
companies
Hyderabad-based Gayam Motor Works knows that electric is the future. And they
have built three-wheeler electric autos for last mile delivery, which is being used in
the trial phases of several e-commerce companies in India.
GMW was founded in 2011 by brothers Raja and Rahul, along with Sri Harsha

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Bavirisetty. Since their first pilot e-auto, the startup garnered attention from not
just businesses but also the Telangana government.
They are also working with BigBasket, Flipkart, Grofers, BlueDart and several
others. Their first customer was BigBasket to whom they delivered 20 vehicles in
Gurgaon in 2017. Today, they have already delivered 750 vehicles to all the
companies for trial runs.
“Everyone who is in distribution and wants to do last-mile delivery, we are
working with them. From BigBasket we have an order for 1500 vehicles, Flipkart
has given an order for 700,” said Raja.
https://www.businessinsider.in/business/startups/news/meet-the-indian-
startup-behind-amazons-jeff-bezos-now-viral-e-rickshaw-
video/articleshow/73512746.cms
Swiggy India Admits Food Prices May Be Higher Online Vs At The Restaurant
Food aggregator and delivery apps have come under the lens in the recent past. Be
it because of them luring customers through heavy discounts, or the fact that the
quality of food is far from ideal. Another incident that has yet again brought food
delivery app Swiggy in limelight is about the food prices online, that is, on the app
are significantly higher than if had directly at the restaurant. A twitter user took to
social media to point out how the prices were much higher on the Swiggy India

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app. This news comes just a day after Zomato India acquired the business of food
aggregator app Uber Eats.
https://food.ndtv.com/news/swiggy-india-admits-food-prices-may-be-higher-
online-vs-at-the-restaurant-2167808
PhonePe now allows customers to withdraw cash using UPI
You can now use the government’s Unified Payments Interface (UPI) to convert
money in your account to cash. UPI-based payments platform, PhonePe, has
announced a new PhonePe ATM feature, which allows customers to send money to
a merchant using PhonePe and take cash from them for the same amount.
The feature went live on the platform yesterday. According to PhonePe, over
75000 merchants have signed up for the service in Delhi/NCR at the moment. The
service is live only in the National Capital Region right now, but the company says
it plans to scale it up based on customer response from this pilot process.
Any merchant can sign up to be an ATM on PhonePe, using the company’s PhonePe
for Business app. The platform also lets them enable or disable the service at will,
allowing them to ensure they have enough cash flow. However, consumers can
only withdraw Rs. 1000 per day using this service.
https://www.livemint.com/companies/news/phonepe-now-allows-customers-to-
withdraw-cash-using-upi-11579695985662.html

FRPT Research 10
India poised to be No. 2 in e-commerce in 15 years, says Narvar CTO
Ram Ravichandran
Indian e-commerce business is heading to surpass the US to become the second
largest e-commerce market in the world in the next 15 years, says Ram
Ravichandran, CTO, US-based e-commerce SaaS firm Narvar. This would happen as
the internet penetration reaches Tier-2 and Tier-3 markets, he says.
Narvar, which has stringed together about 650 retail behemoths through its
customer engagement platforms, is “committed to investments in this market,”
because of the “high growth trajectory” that Indian e-commerce has been riding,
Ram Ravichandran told FE. Apart from heading the technology wing of Narvar, he
is co-founder of DiagramCorp, advisor at Expa and former data scientist at
Twitter.
According to a 2019 report by Retail Association of India and Deloitte India, e-
commerce market in India is expected to grow to $84 billion in 2021 from $24
million in 2017. Currently e-commerce accounts for approximately 5% of India’s
$600 billion retail market, but this is shifting forward by the minute.
https://www.financialexpress.com/industry/india-poised-to-be-no-2-in-e-
commerce-in-15-years-says-narvar-cto-ram-ravichandran/1832240/

FRPT Research 11
Indian casual wear brand Humbl partners with Myntra
South Indian movie star Prince Mahesh Babu’s six-month-old garment business
venture Humbl Co has entered into a partnership with fashion e-commerce
company Myntra to further enhance its reach. “We are happy to collaborate with
Myntra because they cater to a much larger consumer base across the country,”
said the actor in Hyderabad recently.
The actor was also seen sporting some of the apparels of Humbl in the recent
Telugu movie ‘Sarileru Neekevvaru’. The casual wear brand features easy-to-wear
styles for men at pocket-friendly prices of ₹599, media reports quoted Humbl
brand head Sushruthi Krishna as saying.
The actor also hinted at expanding offline plans by entering multi-retail outlets and
some standalone stores. However, the plan might get initiated six months or a year
later. https://www.fibre2fashion.com/news/fashion-news/indian-casual-wear-
brand-humbl-partners-with-myntra-254618-newsdetails.htm
Amazon India to ply 10,000 Electric Delivery Vehicles by 2025
E-commerce giant Amazon India will deploy 10,000 electric vehicles (EVs) in its
delivery fleet by 2025, the company said on Monday.
"The expansion of our electric vehicle fleet to 10,000 vehicles by 2025 is an
integral milestone in our journey to become an energy efficient leader in the

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industry," said Amazon Asia Pacific and Emerging Markets Customer Fulfilment
vice president Akhil Saxena in a statement.
Saxena said Amazon is dedicated to building a supply chain model of operations
which will minimise adverse environmental impact as it aims to decrease its
dependence on non-renewable sources.
Amazon committed to this green initiative after successfully conducting pilots runs
across multiple cities in 2019, enabling the company to establish a large scalable
and long term EV fleet.
https://www.siliconindia.com/news/business/Amazon-India-to-ply-10000-
Electric-Delivery-Vehicles-by-2025-nid-211920-cid-3.html
Here's how Reliance Retail plans to cut Amazon down to size in last-mile
delivery of food, grocery items
Reliance Retail, the Mukesh Ambani led retail giant, is aggressively building up a
network of grocery stores, to be used for last-mile delivery of food and grocery, as
part of its plans of omnichannel venture to take on US-based ecommerce giant
Amazon in India.
Worth mentioning here is that Amazon has signed a deal with Kishore Biyani-led
Future group to acquire 49% stake in Future Coupons through its investment arm,
Amazon.comNV investment Holdings LLC, which in turn will give them 3.5% stake

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in Future Retail. Last year, Amazon bought More chain of supermarkets along with
Samara Capital in order to grow its retail presence, which will help the company in
last-mile delivery of food and grocery items.
According to a report in the Economic Times, Reliance Retail plans to open
thousands of small outlets called Reliance Smart Points in various cities in
neighbourhoods as part of its omnichannel play. These smart points will measure
between 500 sq ft and 1,500 sq ft, two people aware of the development told the
publication.
https://www.timesnownews.com/business-economy/companies/article/heres-
how-reliance-retail-plans-to-cut-amazon-down-to-size-in-last-mile-delivery-of-
food-grocery-items/542868
Flipkart co-founder Sachin Bansal to inject $450 million into banking
business
Flipkart co-founder Sachin Bansal is poised to focus on the financial services space,
including insurance and banking. The poster boy of Indian e-commerce has said
that he would put all the proceeds from the sale of his stake in Bengaluru-based
online retail behemoth into his financial services venture Navi Technologies.
The financial services company has stated that its microfinance division, Chaitanya
India Fin Credit Pvt Ltd, formally approached the Reserve Bank of India (RBI) for a

FRPT Research 14
universal banking licence. Bansal is expected to inject USD 400-450 million in the
new venture, as per estimates, which may make it one of the biggest fund infusions
by a promoter into a new financial services venture.
“I am putting almost all of mine (money) — that is going to happen in the next few
days or weeks, whatever is left after Ola investment. All eggs in one basket,” Bansal
told the Time of India newspaper. The total amount may be invested in multiple
tranches.
https://www.timesnownews.com/business-economy/companies/article/flipkart-
co-founder-sachin-bansal-to-inject-450-million-into-banking-insurance-business-
fintech-companies/542822
Google CEO Calls For AI Governance
In a Sunday opinion column in The Financial Times (FT), Google and Alphabet chief
executive officer (CEO) Sundar Pichai wrote about the importance of having
government oversight regarding artificial technology (AI). “Growing up in India, I
was fascinated by technology. Each new invention changed my family’s life in
meaningful ways,” he wrote. Now that he is in the position to frame new tech
advances, he said he believes that international cooperation for oversight is vital in
order to impose workable global standards. “Now there is no question in my mind
that artificial intelligence needs to be regulated. It is too important not to. The only

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question is how to approach it,” he wrote, pointing to historical examples that
“technology’s virtues aren’t guaranteed.”
https://www.pymnts.com/news/artificial-intelligence/2020/google-ceo-calls-for-
ai-governance/
India's Emerging eCommerce Solutions Pioneer Faith eCommerce Gets a
Digital Makeover
One of the leading and fastest growing ecommerce solutions providers in India,
Faith eCommerce Services ( www.faithecommerceservices.com) revealed that it
has plans to revamp its digital presence. From a new domain to neater, more
professional website and well-rounded web presence, the company is looking
forward to present a new image to its clientele.
The digital makeover signifies company's continuous growth and exceptional drive
in delivering quality services around ecommerce management and data entry.
Moving ahead in the international market, the company is switching to
www.fecoms.com as its primary domain to make it easier for users to reach them
online. Apart from this, it has invested in development of a brand new website that
better portrays the modern outlook of the team at Faith eCommerce. With a fresh
and neat layout, users can now navigate through all the services offered by the
company.

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Starting as a small domestic ecommerce solutions provider, Faith has now become
one of the premier ecommerce consultant agencies in India. The company now
caters to dozens of international and national clients, delivering dependable
services around ecommerce data entry, product upload, catalogue and inventory
management, digital marketing, content creation and more. With relentless pursuit
of excellence and continuous dedication to strategic solutions for ecommerce
businesses, the company has made a name amongst world's top ecommerce
service providers.
https://menafn.com/1099583589/Indias-Emerging-eCommerce-Solutions-
Pioneer-Faith-eCommerce-Gets-a-Digital-Makeover
Future Group scales down e-commerce operations, fires employees
Kishore Biyani-led Future Group has scaled down its e-commerce venture, Retail
3.0, and laid off 350-400 employees, four former employees aware of the
development said on condition of anonymity. Two of them said the layoffs across
roles in sales, product development, marketing and ground operations were
carried out in the last few months. Future Group recently shuttered many of its
EasyDay stores amid little traction for its EasyDay grocery app. The closure of 140
EasyDay stores in November, which was reported by The Economic Times, was
part of the same restructuring exercise, said one of the two people cited earlier.

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While announcing Future Group’s e-commerce strategy in 2017, Biyani had
stressed blending technology with his existing physical stores. “The idea was to
convert the entire offline journey of a Future Group consumer into the online
world," said the second person cited earlier.
https://www.livemint.com/companies/news/future-group-scales-down-e-
commerce-operations-fires-employees-11579456949272.html
Amazon Is Reportedly Developing a Hand-Scanning Payment Option
Amazon is reportedly developing checkout terminals that will allow shoppers to
pay by scanning the palms of their hands.
That’s according to The Wall Street Journal, which cited people familiar with the
matter. Amazon declined comment.
Amazon is developing the terminals, which link credit and debit cards to
consumers’ hands, for use in coffee shops, quick-service restaurants and other
locations that “do lots of repeat business,” per the WSJ.
The platform is said to be working with Visa to test the technology and is in
discussions with Mastercard. The credit card companies did not immediately
respond to requests for comment.
https://www.adweek.com/retail/amazon-is-reportedly-developing-a-hand-
scanning-payment-option/

FRPT Research 18
Actor Mahesh Babu launches his apparel brand on Myntra
South-Indian film actor Mahesh Babu has launched his menswear brand, The
Humble Co, on fashion marketplace Myntra. The affordable casual wear brand sells
sweatshirts, hoodies, shirts, T-shirts and bottom wear including a movie-inspired
collection from the Tollywood actor’s recent film ‘Sarileru Neekevvaru’.
Babu launched the label a year ago in collaboration with Spoyl app to engage with
his fanbase. The association with Flipkart-owned Myntra, which services about
19000 pincodes, is set to increase his brand’s reach, especially in tier 2 and 3 cities
and towns in the country.
“The association with Myntra is an important step in the brand’s short but exciting
journey so far and paves the way for addressing a pan-India audience,” said actor
Mahesh Babu in a press statement.
Babu is the second South-Indian star to float his own clothing brand after Vijay
Deverakonda’s Rowdy wear. His brand was also recently launched in the offline
format in Hyderabad at AMB Cinemas and Sharath City Capital Mall.
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/actor-
mahesh-babu-launches-his-apparel-brand-on-myntra/articleshow/73375614.cms

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Flipkart's Ex-CTO allies with Vattikuti to start credit firm
Former Flipkart chief technology officer Ravi Garikipati has launched a financial
services and micro-credit startup along with serial entrepreneur Raj Vattikuti, who
in 2007 had sold his company Covansys for $1.5 billion to Computer Sciences Corp.
The duo has seeded the venture, Davinta, with Rs140 crore of personal money. It
already holds an NBFC licence, with disbursed loans of Rs 50 crore.
Davinta provides short-term credit of up to 12 months to underserved families and
MSMEs, including rural women, urban blue-collar workers like factory workers
and nano entrepreneurs. The company is focused on enabling sustainable financial
inclusion at the bottom of the pyramid, by building a livelihood ecosystem that
connects borrowers to both input partners like skill development agencies and
NGOs and output partners such as buyers and marketplaces.
In eight months since its launch, Davinta has disbursed loans to about 10,000
customers, 85% of who are women.
https://tech.economictimes.indiatimes.com/news/people/former-flipkart-cto-
ravi-garikipati-launches-micro-credit-startup/73388470
Flipkart casts comedians and content creators in new ad films
Flipkart has revised its return policy - and its new ads aim to drive this new
information home with potential shoppers. The three episodes that make up the

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campaign feature content creator Dolly Singh and stand-up comic and content
creator Varun Thakur. The minute long episodes emphasise the return policy on
Flipkart Fashion products. https://www.afaqs.com/news/advertising/flipkart-
casts-comedians-and-content-creators-in-new-ad-films

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