The document outlines a marketing strategy for an Android app. It discusses Paytm, an Indian mobile payment and commerce platform, and their vision, mission, and values. It identifies app competitors and target customers as internet and smartphone users in urban areas. A SWOT analysis is presented, noting strengths in market size and platform compatibility, weaknesses in app size and processing time, opportunities in online shopping growth, and threats relying on smartphone users. The document was created by an intern for their marketing management internship.

1. MARKETING STRATEGY
FOR ANDROID APP

3. • Paytm is India’s biggest mobile payment &
commerce platform.
• The name is an acronym for "Pay Through Mobile."

6. Vision:
“To be the most trusted mobile commerce platform in India”
Mission:
“To bring half a billion Indians to mainstream economy by
2020”
Values:
Speed
Ownership
Integrity

10. APP COMPETITORS:

11. EXTENSIONS:

12. COMPETITORS:

14.  Internet/Smart phone users of all generations.
 Preferably people of urban areas.

16. Business model for online marketplace

18. STRENGTHS:
Market includes all the internet users and smartphone
users.
Keeping in mind the global mobile world, Paytm is
compatible with all possible platforms including Android,
BBM, iOS and Windows.

19. WEAKNESSES:
Paytm has grown into something that offers a lot of
functionalities in areas other than its chief purpose ie
Recharges. This makes app bulky and takes up lot of space.
Processing takes time and fails sometimes.
Unable to handle the huge traffic when new offers are
introduced.

20. OPPORTUNITIES:
Online shopping has seen exponential growth in the
recent years.
Entering the world of online shopping with top
brands across all verticlas.

21. THREATS:
In the world of mobile commerce, the company
completely relay on the smartphone users.
Smartphone penetrations and mobile internet
access penetration are required.

22. BRAND VALUE

31. DISCLAIMER
Created by KUSUMURU MANOHAR, VNIT Nagpur under
Marketing Management Internship under the guidance of
Prof. SAMEER MATHUR, IIM Lucknow.