The document discusses various promotional uses for music download cards, including for employee recruiting, trade show marketing, blood donation incentives, retail store promotions, event marketing, holiday gifts, banking promotions, shopping mall marketing, spring break promotions, college marketing, orthodontist incentives, real estate agent promotions, automobile service incentives, employee safety awards, internet customer acquisition, food and beverage promotions, credit card applications, automobile test drives, and safe driving programs. The cards can be customized with branding and surveys to help drive traffic and collect marketing information. A wide range of companies and organizations have successfully used the cards to increase engagement and sales.

1. Proven,
Successful,
Result Driven
PROMOTIONS
Customer’s Choice - M U S I C D O W N L O A D S O R C E L L U L A R R I N G T O N E S
Employee Recruiting – The music cards are an ideal handout at job fairs, college campus
presentations and interviews. The light-weight, custom card increases brand awareness
and identification, drives potential employees to the company’s website, and is easy to
handout and for the recipient to bring home. Past promotional customers include: hospitals
for nurse recruiting, software/hi-tech companies, and professional services including
accounting, consulting and law firms.
Tradeshow Marketing – Are you looking to increase booth traffic and attendee recall of
the company, brand, and booth discussions? Music cards offer a four-color process card
to reinforce the brand’s image and drive attendees to the brand’s website. Capture
valuable marketing information by adding a quick, easy, and inexpensive survey prior to
the attendee selecting their songs from the extensive music library.
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2. Blood Donation Incentive – Blood donation centers are increasingly targeting young adults
and college students to donate, hoping to establish a life long pattern. Music cards are an
inexpensive and appreciated incentive. Anytime you can give away something the
customer’s going to purchase, you have a high level motivator. The cards are used to
entice the donor to donate and are given away with snacks after the donation.
Retail Store Promotion – Clothing, office supply, and bookstores have successfully used
the music cards to drive back-to-school, prom, and holiday sales. Past promotions have
included: 1) Buy $50 of merchandise and receive a 5-song card. An additional incentive
was a scratch-off for an iPod at each store; 2) Buy brand x and receive a music card; 3)
Retail sales spiff; 4) Early bird promotion; and 5) Credit card application premium.
Proven, Successful, Result Driven PROMOTIONS
Event Marketing – Radio stations, television shows, electronics manufacturers, insurance, and
financial companies have increased their brand awareness and gathered customer
demographics and purchase intent by distributing music cards at summer festivals, sporting
events, sampling events, and concerts. Increase ROI by varying the number of songs which
the recipient only knows after they have completed the survey.
Holiday Gift – Ring in the joy of the holiday season with the gift of music for your
employees and customers. The music card will allow them to download their favorite
holiday songs and jingles. Adding the light weight card to your holiday greeting card, will
not increase your mailing costs. Retail Trivia: iPod & MP3 players were the #1 holiday gift
the past three holiday seasons.
Banking – Motivate customers to open a new checking, savings, or CD account with
5-music card and entry into a random drawing for an iPod at each branch. Promote on-
line banking by emailing the customer a music code, after they have paid 5 bills on-line.
Motivate college-bound students to apply for a student loan, for completing their
application early, or on-line at the bank’s website.
Shopping Mall Marketing – Increase mall traffic and sales with a download promotion
during back-to-school and prom shopping seasons. Past promotions have rewarded
customer’s whose total purchases exceeded $100, from participating stores, with FREE
music and ringtones. Qualifying customers take their receipts to the mall’s customer
service center to receive their download card. Promote special events or early-bird sales
by rewarding participating shoppers.
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3. Spring Break Promotions – Sun, drinking, and music are the ingredients for a fun spring
break. A wide variety of companies have run promotions in the past: 1) Alcohol – event, bar,
or nightclub handout; 2) Packaged Goods – gift with purchase; 3) Banks – on premise credit
card application premium; 4) Retailers / Clothing Manufacturers – purchase incentive or
employee spiff; 5) Radio & TV stations or movie producers promote new artists and up-coming
releases; and 6) Fortune 1000 Companies – employee recruitment lead generator.
College Marketing – Ever hear a student complain about FREE music or ringtones?
Past promotions include: 1) College Fair Handout – custom printed card refreshes the
student’s memory to the college’s benefits and drives the student to the college’s
website. 2) Campus Tour Gift – add a custom survey to evaluate the tour’s success. 3)
Direct Mail – make sure the student opens your package by including an inexpensive
music download card inside. 4) Student Targeted Promotions – banks, auto, alcohol,
clothing and credit cards target the college students.
Proven, Successful, Result Driven PROMOTIONS
Orthodontists Incentive – Orthodontists reward their patients for arriving on time, achieving
oral hygiene goals, and patient referrals. The cards typically have a 1-3 song denomination,
depending on how often the patient is rewarded. For patient referrals a higher
denomination card is typically used. Teen Trivia: Over 80% of 12 to 14 year-olds now have
their own cell phones, as well as a "significant percentage" of children younger than 10,
according to iGR's "Tweens" report.
Real Estate Agent Promotion – In today’s competitive real estate market, realtors are
looking to develop qualified leads of potential home buyers and distinguish themselves.
An inexpensive solution; turn the realtor’s business card into a music card. The custom
printed plastic card will standout and will direct potential home buyers to the realtor’s
existing website. Add a quick, easy, and inexpensive survey that the card recipient must
complete, prior to selecting their free entertainment, to gather information on budgets,
time frames, and housing preferences.
Automobile Service Incentive – Music cards have been effectively used to increase auto
service sales. 1) Maintenance Work Incentive - Offering a free music card to customers with
their next oil change or maintenance appointment. 2) Gift with Tire Purchase – offer
10-songs with one new tire or 50-songs with a set of four tires. Music card can be given to
the consumer at the time of purchase or a mail-in-redemption program. Add a quick
survey to measure customer satisfaction.
Employee Safety Award – Music cards make an ideal employee safety award. A recent
consumer study indicated that 72% of the U.S./Canada populations currently have an
iPod, MP3 player, or music capable cell phone. The music cards have universal appeal,
provide the employee with their choice of music, can drive the employees to the
company’s web page on safety tips at the start of the download process, and can fit
any budget by changing the number of downloads on the card.
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4. Hi-Speed Internet Customer Acquisition Promotions – Research shows the ability to
download digital entertainment is one of the key motivators for households to sign-up for
hi-speed internet access. Music cards are an ideal premium that ties directly to the
consumer’s motivation. Past promotions have included: 1) customer acquisition incentive,
2) customer retention tool or loyalty program, 3) event handout, and 4) employee incen-
tive for call center employees.
Food and Beverage Promotions – The high-value, low-cost music cards have become a
favorite for the food and beverage industry. 1) In-Pack Promotions – maximize your ROI
by ink jetting the card information and Pin# inside the packaging. 2) On-Pack Promo-
tions – our “clean release card” adheres to bottles, cups, or packaging. 3) Sampling
Reward – add a survey to collect customer feedback. 4) Retail Sales Spiff – motivate
store personnel to promote select brands or provide premium floor space. 5) Event
Marketing Handout.
Proven, Successful, Result Driven PROMOTIONS
Credit Card Application Premium – Energize credit card marketing programs by using
digital entertainment cards as a credit card application premium. Sporting events –
attendees who complete an application receive the music card. An often used option is
award an additional 25-downloads after the first qualifying purchase (download “Pin#”
can be emailed). Similar programs include: summer festivals, or retail stores pushing their
store branded credit card.
Automobile Test Drive – Increase show room traffic by promoting a free music card with
a test drive. Typically, a higher denomination card (25 or 50 downloads) is used to create
a high-value incentive, but without the high cost of other gift cards. Auto shows and
road shows are another frequent use for the music cards. The card serves as a mini-
billboard generating brand and product recall, while adding a survey generates a
marketing list of potential buyers with their interest level, time frame, and competitors
being considered.
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Click-It or Ticket – Promote safe driving: the music cards are a light-weight handout at
driver education classes, high school “Don’t Drink & Drive” programs, and events. Promo-
tion is often sponsored by the local police department, MADD, or teen safety organizations
at the start of the school year and promo / graduation season.
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Music Cards
• Customer Chooses - Music Downloads or Cellular Ringtones
• 3,500,000 + Song Library • No Software to Download
• Download Directly to iPods & MP3 Players • Custom Website Available
• PC & MAC Compatible • Custom Survey Available