Save the Planet One Tree at a Time
PAPERLESS BILLING PROMOTION
Save the Planet One Tree at a Time
Increase Paperless Billing EnrollmentIncrease Paperless Billing Enrollment
On-line promotions offer an exciting, high-value, low-
t l ticost solution
• Customers directed to the paperless billing enrollment page to
participate in the promotion.
• Customers required to enroll in paperless billing, in order to receive the
• Provide measurable ROI
Paperless Billing PromotionPaperless Billing Promotion
• Web Based Promotion
– Customer who in enroll in paperless billing will receive an on‐line digital
– Digital entertainment rewards – Plant a Tree, Music Downloads, Audiobook g , ,
Downloads, Custom Electronic Skins, Digital Photo Prints, or On‐Line
• Promotion Advantages
– Easy to execute – directions / code are emailed to enrolling customers.
– Turnkey – One stop for your digital rewards, fulfillment, and program
•• Everyone is a Winner!Everyone is a Winner!
–– Lower cost of billing Lower cost of billing
C tC t All ti i t d dAll ti i t d d–– Customers Customers –– All participants rewarded.All participants rewarded.
–– Environment Environment –– Lower natural resource consumption.Lower natural resource consumption.
Digital Entertainment RewardsDigital Entertainment Rewards
• Plant-a-Tree – A tree will be planted in the enrollee’s honor in a USA
reforestation program. Customer receives electronic certificate acknowledging p g g g
• Music Download Cards – Customers select from 3.5+ million songs for
their iPod / digital player or ringtones for their cell phone.
• Audiobook Download Cards – Customers select from 75,000 books
for their iPod, digital player, or cell phone.
• Custom Electronic Skins – Customers create their own design (byCustom Electronic Skins Customers create their own design (by
uploading a picture or utilizing the on‐line design tools) for a custom look to their
iPod, cell phone, or laptop. Skins are custom printed, cut to fit the contours of
each device, and shipped to the customer.
O Li S t k C d l l• On-Line Sweepstakes Cards – Prize pool tailored to maximize
customer excitement, based on target demographics and promotion budget.
• Personalized Luggage Tags – Customers upload their photo and
contact information Two luggage tags (with straps) are custom printed with the
contact information. Two luggage tags (with straps) are custom printed, with the
brand’s logo and then mailed to the customer.
• Digital Photo Card – Customers upload their digital photos and enter
their shipping information. Their digital photos (4”x6” glossy prints) aretheir shipping information. Their digital photos (4 x6 glossy prints) are
professionally printed and mailed to the customer.
Execution – Paperless Billing Promotion
• Promote paperless billing option and the digital entertainment
promotion to cardholders via statement stuffers email and
promotion to cardholders via statement stuffers, email, and
• The Offer – Help protect the environment by enrolling in
l billi d ill i FREE di it lpaperless billing and you will receive a FREE digital
Promotion Execution ‐ Enrollment
• Cardholders are directed to the paperless
Promotion Execution Enrollment
billing enrollment web page.
• Add call out promoting the paperless billing
Enroll today in paperless billingEnroll today in paperless billing
and receive the Laptop Skin of
your choice. Choose from over
$30 Retail Value
Delivering the Customers RewardDelivering the Customers Reward
• Digital entertainment code can be delivered via a custom
i t d ift d ilprinted gift card or email.
– Custom printed gift card
• 4-color process front.
• Unique code and brand’s web address is printed on the back
• Size and thickness of traditional gift card
• Printed on recycled plastic
C b l ti d i id i k ti t i l• Can be glue-tipped inside accompanying marketing materials.
Promotion Execution – Reward DeliveryPromotion Execution Reward Delivery
– Email Delivery
• Instant gratification.
• Environmentally friendly
• Unique code and web address is printed in the email
• Economical … no printing, no postage
Thank you for your recent enrollment in paperless billing. Please follow these directions to redeem your Laptop Skin.
Number of Laptop Skins: 1
Coupon Code - 3771651067
Coupon Code Expires:12-31-09
Redeeming your Laptop Skin credit is easy; simply follow these instructions:
Step 1: Log onto www.skin.comwww.skin.com
Step 2: Enter your Coupon Code
Step 3: Select your laptop model from the device list.
Step 4. Select the Laptop Skin design of your choice or create your own design.
Step 5. Add the selected skin to the cart and “Check Out”.
St 5 Fill t ili dd fStep 5. Fill out mailing address form.
Step 6: Click on “Submit” and your Laptop Skin will be delivered to you.
Need Help? Visit our “Help” section for more details
Customer Service: 1-866-853-9793
Customer Service: http://http://support.Skincomsupport.Skincom
Collect customer data / information
for future marketing purposes
C t b i d t• Customers can be required to
complete a survey / registration
page or view a video, in order to
select their digital entertainmentselect their digital entertainment.
• Company determines the
questions / data fields.
• Data belongs to the
• Data is provided viap
Reward the Consumer – Plant‐a‐TreeReward the Consumer Plant a Tree
• Customer goes on line and completes the tree donation
i t tiregistration page.
• A tree will be planted in the enrollee’s honor in a USA
• Customer receives electronic certificate acknowledging their
Reward the Consumer ‐ Music
D l dDownloads
• Customer choice of either
music downloads or cellular
• All MP3 Library – same
format as iTunes
• 3.5+ Million songs ‐ all labels
and thousands of
independent artistsindependent artists
• No Software or Music Player
• Live Customer Service
• Latino Music Store ‐
Reward the Consumer ‐ Audiobook
Reward the Consumer ‐ Custom
Reward the Consumer –
Personalized Luggage TagsPersonalized Luggage Tags
Reward the Consumer – Digital Photo
4” x 6” Glossy Prints
Mailed to Customer
Option – Add a
Reward the Consumer ‐ On‐Line
• Customers must complete the
i t ti / t fi d t th iregistration / survey, to find out the prize
they have won.
– Customize the registration fields to
capture data for future marketing
• Combine with any of the digital rewardy g
products or a unique prize pool.
– Mix in iPods, Gift Cards, or a Trip to add
excitement and increase customer participation.
• Everyone is a winner!
On‐Line Sweepstakes – Case StudyOn Line Sweepstakes Case Study
Geico Go Green CampaignGeico Go Green Campaign
• The Geico contest featured two tests – one was a 100,000 piece
sampling and one was a 1MM piece samplingsampling, and one was a 1MM piece sampling.
• Geico had a desire to change the habits of many of their customers
who still receive mailed monthly statements These were customerswho still receive mailed monthly statements. These were customers
that had not reacted to any previous “Stop the waste” or “Go
Green” campaigns that Geico had tried.
• The solution was to print a simple buck slip with a unique seven
digit entry number that was inserted in a single monthly statement
of 100,000 Geico customers. The buck slip enticed the customer to
go online here the o ld ha e a chance to pla and in $10 000go online where they would have a chance to play and win $10,000.
The first play was free … additional plays called for the customer to
sign-up for certain Geico online advantages.
Geico ‐ ResultsGeico Results
• The first advantage was to stop mailed monthly statements and receive
online reports 24% of the mailed buck slips were redeemed with 50% ofonline reports. 24% of the mailed buck slips were redeemed, with 50% of
those choosing to accept the online statements for a second chance at
winning. Third and forth opt-in’s were redeemed as well but at a lower
• The contest was produced a second time for a million customers. The
redemption rate for those opting for online statements was 10.5%. Given
h h d i ff d il 12that the cost to produce, print, stuff and mail 12 statements a year was
roughly $6.50 per customer, 117,000 conversations had a cost savings
to Geico of $760,500 per year !