2. Confidential
Agenda
• Presenter and Topic Intro (10 min)
• Case Studies: Best Practices (15 min)
• Correlating Data to Insights (20 min)
• Mining Engagement for Value (20 min)
• Break (10 min)
• Creating Purposeful Engagement (15 min)
• Putting It All Together: Workbook (15 min)
• Workshop Participant Problems/Q & A (45 min)
July 28, 2013 2
Agenda: 2.5 Hour Workshop
3. Confidential
Case Studies: Engaging for Insights
• Case Study 1 (we won’t tell you who or you wouldn’t come to the workshop!)
Uncovering product dissatisfaction & rebranding
Discovering theme resonance & finding new opportunities
• Case Study 2
What’s really a crisis – and what isn’t?
When to pay attention to negative publicity – and when to ignore it
• Cast Study 3
• Great engagement – what’s it worth?
• Co-creating with your fans/customers
July 28, 2013 3
4. Confidential
Correlating Data to Insights
• Data Collection Tools
• Social Engagement Metrics (what’s out there and make your own)
• Data Observations vs. Insights (and how to tell them apart)
July 28, 2013 4
5. Confidential
Creating Purposeful Engagement
• Storytelling vs. Messaging
• KPIs – What do you want to know?
• How To Sell Without Annoying Your Audience
• Beyond the Status Update: Create Real Engagement
July 28, 2013 5
