Cortexa is a specialist in supply chain learning focused on 'knowledge marketing'. It works with leading brands to provide educational content and training to over 50,000 product recommenders and salespeople through its online learning network. A national plumbing merchant credited a Cortexa training program with significantly boosting sales of an underfloor heating product. Cortexa's business model aims to improve channel sales for manufacturers by influencing frontline staff through educational content at low cost.

1. Cortexa SCEL
Commercially focused learning

2. Cortexa
Specialists in Supply Chain Learning focused on ‘knowledge marketing’
Working with Sector Leading Brands
Over 50,000 product recommenders already registered as students in the Cortexa Network
Transferable knowledge marketing model now entering new sectors
Infrastructure in place to support rapid growth

3. “I am convinced that the delivery of a structured training
programme in partnership with Cortexa had a major impact on
the level of sales we achieved on Polypipe Underfloor Heating
this year. We are definitely looking to replicate the success of
this approach in future with our major supplier partners”.
MD of a National Plumbers Merchant
September 2010

4. The Cortexa business model
Looking to influence the
Looking to improve Have 12,000 + point of sales
sale – e.g. cross selling/
channel sales at staff all influencing the up-selling
lowest cost purchasing decision
product Branch and
manufacturer Distributor
range frontline staff
Cortexa delivers
Modules designed to place Bosch Branded Saint Gobain portal
products and enable FLS to sell enables Brand to monitor
Bosch over other products effectiveness of sales
training

5. Build once, use many
Cortexa
Network

7. Delivering additional
services
E-learning
Large trade merchants
Advertising
Independent trade merchants
E-marketing
Cortexa
Nereus
content
Video/Flash
broadcast
network Specifiers and contractors
manufacturer
marketing teams
Smartphone
Apps
Retail and consumer
Events

9. Academy refresh

11. ‘Knowledge marketing’
Audience
SGBD
Manufacturers
Grafton
PTS/BSS
Manufacturers
Nereus T’interweb
The Internet
BMF
Providers
Manufacturers
Travis Perkins
Travis Perkins ?

12. Expanding product range
E-learning
Large trade merchants
Animations
Independent trade merchants
E-marketing
Cortexa
Nereus
content
Video/Flash
broadcast
network Specifiers and contractors
manufacturer
marketing teams
Catalogues
Retail and consumer
Events