1. Mark Andrew Massimino
333 NW17th CT #109
Fort Lauderdale.Florida33311
markmassimino@gmail.com
Home:954-270-3639
Summary
A highly accomplished,deeplydriven,passionate,creativeprofessional withasuccessful 20+ yearcareer
inretail management.Respected,enthusiasticleaderwithprovenabilitytolead,teach,anddevelopthe
fieldtoproduce the higheststandardsinbothmerchandisingandvisual.Competentindelivering anin-
store environmentthatiscompellingtoshopwhile drivingbusiness results.Visionarywithconceptual,
creative,strategicandanalytical capacities. Strongleadership,interpersonal,andcommunicationskills,
withemphasisinpublicspeakingandpresentations.Adeptinefficientlydirectingmultiple projects
simultaneouslywithconsistenthighperformance.
Specialties
Visual Merchandising&Display,Creative Direction,ProgramDevelopment,Education,Training,&
Development,Branding ,andPresentation
Professional Experience
Banana Republic, Gap Inc. 1996 to present
SeniorVisual MerchandisingManager, Flagship2010 to present
Strategize,direct,andexecuteall visualmerchandisinginitiative’sand Seasonroll outs. Responsiblefor
store flow,fixturing,businessacumen, training anddevelop of currentMerchandise Presentations
LeadersandVisual coordinatorsforfuture instore anddistrict Merchandise PresentationPositions.
• Deliverconsistent businessresultseveryyearthroughVisualMerchandisingandBusiness
Acumen. Leadingstore toachieve double digitspreadcompresults yearoveryearcomparedto
boththe Regionandthe Company while achievingstoresnewhistorical higheveryyear.
• Strongsystemsandroutineswithtrainingallowedforthe promotionof 12in store or district
Merchandise PresentationLeaders.
Visual Market Manager, South East 2003 to 2010
Areaof responsibilityincludesFloridaandPuertoRicowith30 storesandover90 milliondollarsinsales
volume.Dutiesinclude:

2. • Anindividualcontributorthatisresponsibleforaligningbothcorporate andthe field.
• StrongpartnershipwithDistrictManagersandGeneral Managersto achieve businessresults.
• Planning,communicationandfollow uptoensure flawlessexecutioninstores.
• Assesstalenttodeveloptrainingplananddetermineskilllevel/talentforneedsof the field.
• Fixture placementinall stores.
• Windowflowandproppingneedsforall stores.
• Responsible forthe openingof 17 new storesand the remodel processof 19 stores.Participatingon
designreview withconstructionteamonbothnew storesandremodels.Responsible for
determiningProductLevel Assortmentandthe orderingof all fixturesandproppingwhile
maintainingbudgetconstraints.
• Plan,execute andfollowupof newbusinessstrategies.
• Integral partof communicatingstrategiesand intentof all SeasonalRoll Outs tothe field.Flow each
store in partnershipwithDistrictManagerandGeneral Manager.Visitsandfollow upwithall storesto
ensure successandcapture opportunities.
• Integral partof “Hot Store” businessstrategiesforthe FloridaMarket. Attendline adoptionfor“Hot
Store”appropriate productwhile workingcloselywithConceptBookCreative TeamandMarket
BusinessPartnersforMerchandisingof “HotStore”product.
General ManagerBanana RepublicAventura 1996 to 2002
• Delivereddoubledigitcomps6consecutive years.
• Responsible tomanagingbothtobudgetandpayroll.
• Hiredand trainedbestinclasstalent.
• Tenleadersdevelopedtothe nextlevel bothinstore andforthe district.
• Maintainedashrinkperformance betterthancompanyaverage all 12 inventorycycles.
• ConsistentlyrankAbove TargetorSignificantly Above Target.
Area Manager Lord &Taylor,Miami Florida1989 to 1996
Education
FloridaState UniversityTallahassee,Florida
Retail Management/Textiles
Skills
Mac OS, Windows, PowerPoint,Excel,Outlook,LotusNotes,andVectorWorksMapping.