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Barbara Outerino
16848 SW 137th Ave., #702│ Miami, FL 33177
Cell: 786.479.3220 │ bouterino@gmail.com
MARKETING PROFESSIONAL
Research and Analysis | Project Management | Creative Services
 Versatile and passionate marketing professional, with over 20 years of experience and diverse skills. Record of
accomplishment in planning and execution of projects and campaigns to build brand awareness, expand market
presence and generate sales. Expertise in brand marketing, research and analysis, strategic planning, project
management, public relations and media buying. Excellent interpersonal skills and strong ability to maintain
positive and effective relationships and partnerships.
 Creative skills in graphic design and production, to plan, design and create ads, brochures, presentations and
other marketing material on varied platforms. Knowledgeable in, website development, social media
management and online advertising. Adept with computers and applications, including Adobe InDesign,
Photoshop, Illustrator, Quark Xpress, MS Office Suite, MS Dynamics CRM, QuickBooks, Constant Contacts, Word
Press and GoDaddy Website Builder.
 Highly organized and efficient. Adept at handling multiple responsibilities in busy and challenging
environments. Skilled at planning events and meetings. Proficient at office administration, budgeting and
coordination, with experience as CEO executive assistant. Also have entrepreneurial background as owner and
lead consultant of wedding, corporate and special event planning business. Bilingual in English and Spanish.
SKILLS AND EXPERTISE
PROFESSIONAL EXPERIENCE
Fortuna Events Management and Promotions, Miami, FL 2/2015 – 4/2016
Director of Marketing, Corporate and Special Events Coordinator
Operated part‐time business as consultant, planner and coordinator of weddings, corporate and special events.
Worked with local and out of state clients to plan all stages of events, including venue selection and booking, décor
and scheduling. Organized activities and provided direct assistance during events.
 Prepared and presented proposals for contracts, and managed all follow‐up activities.
 Provided expert guidance to clients on budgets and managing costs.
 Served as liaison between clients, vendors and venue representatives. Negotiated rates and oversaw
delivery and execution of vendor services.
 Arranged travel for visiting guests.
 Organized and scheduled events, including receptions, rehearsals, ceremonies, and other activities.
 Handled all table setups, seating arrangements, sign in table
 Strategic Marketing
 Research and Analysis
 Planning and Development
 Project Management
 Program Execution
 B2B and Consumer Markets
 Brand Awareness
 Cross Functional Collaboration
 Event Planning
 Budgeting
 Office Administration
 Relationship Management
 Graphic Designer
 Media Buyer
 Travel Agent

2. Barbara Outerino Resume, Page 2
Sprint – Prepaid Group (Boost Mobile/Virgin Mobile), Miami, FL 4/2009 – 2/2015
Local Marketing Manager
Performed lead roles in planning, developing and executing innovative marketing programs to increase brand
awareness and expanded market presence for pre‐paid cellular telephone services and products in Southern
Florida and Puerto Rico.
 Conducted research to analyze local markets and identify opportunities. Researched demographics, sales,
growth potential and other factors.
 Provided market insight to all departments and personnel responsible for advertising, retail
merchandising, creative services, brand experiences, competitive intelligence and public relations.
 Prepared and presented quarterly market analytics report to identify sales for top 10 priority markets for
executives and Marketing Department.
 Managed marketing budgets for Miami/Ft. Lauderdale/SW Florida and West Palm Beach.
 Identified local events and sponsorships that aligned with brand, and presented opportunities to enhance
awareness and advance corporate priorities.
 Establish strong relationships with local radio, TV and other media, (including Univision, Telemundo, SBS,
Beasley Communications and CBS Radio) to collaborate and capitalize on regional events and sponsorship
opportunities.
 Worked with third‐party agencies to identify and recruit brand ambassadors for marketing campaigns and
sponsorships.
 Developed online marketing initiatives to promote offers and new devices through website banner ads,
social media and other platforms.
 Served as point of contact for device manufactures such as Samsung, Motorola, Blackberry and LG to
establish specific market sponsorship tie‐ins.
Orion Investment and Management Ltd. Corp., Miami, FL 3/2006 – 1/2009
Marketing Director/Graphic Designer
Created and designed all marketing material for real estate investment, development and management firm.
Marketed properties and projects including retail centers, office buildings, land, etc.
 Developed and maintained marketing budget.
 Created, designed and produced advertisements, sales packages, presentations and other material to
promote properties for sale or lease.
 Conducted research to determine marketing and advertising strategies.
 Designed, administered and updated corporate website.
 Organized participation in conferences, seminars and trade shows in and out of state.
 Served as Executive Assistant for executives in the Miami and Geneva offices. Assisted with scheduling,
travel arrangements and special projects.
Transwestern Commercial Services, Miami, FL 10/2004 – 3/2006
Office Administrator/Executive Assistant/Graphic Designer
Managed office and created marketing material for commercial real estate services firm. Handled administrative
duties for executives and brokers, including scheduling, business, finance and public contact.
 Managed budgets, expenses, accounts receivable and other financial functions. Produced expense reports.
 Provided technical support for use of office equipment and technology.
 Created, designed and produced marketing and business publications.
 Maintained executive calendars. Managed all travel arrangements.

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PR O F E S S I O N A L ED U C A T I O N & CR E D E N T I A L S
Certifications
 Certified Wedding Planner – Association of Bridal Consultants
 Certified Resort Specialist ‐ Sandals, Beaches and Pineapple Resorts
 Travel Agent – Global Travel
 Certified Notary & Certified Notary Signing Agent – Currently taking courses for certifications
Memberships
 Board of Directors ‐ Co‐Director for the Association of Bridal Consultants (ABC) Miami‐Dade, 2016
 Board of Directors of the National Association of Wedding Professionals (NAWP), 2015
 Board of Directors Program Chairperson for Commercial Real Estate Women‐Miami (CREW‐Miami), 1999