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Smartcuts: How Hackers, 
Innovators, and Icons 
Accelerate Success 
! 
by @ShaneSnow of @Contently
2 
Hello. 
Business Of Software 2
A scenario 
Business Of Software 3
4
Who do you pick? 
5
6
7 
Lateral thinking 
Business of Software
8
Business of Software 9
Business of Software 10
11 
Obsessed. 
Business of Software
Breakthroughs! 
Business Of Software 12
13 
Think 
sideways 
Use 
levers 
Think 
10x 
Business of Software
14 
“Bigger or Better” 
Business of Software
Business of Software 15
Business of Software 16
Business of Software 17
Business of Software 18
Business of Software 19
Business of Software 20
Business of Software 21
Business of Software 22
Business of Software 23
Business of Software 24
Business of Software 25
Business of Software 26
Business of Software 27
Business of Software 28
29 
“Parlay” 
Business of Software
30 
“Small wins” 
Business of Software
31
32
Business of Software 33
Business of Software 34
Average journey to Fortune 500 
35 
CEO = 30 years 
Business of Software
Business of Software 36
Business of Software 37
Business of Software 38
Business of Software 39
Business of Software 40
41
42 
This is how… 
Business of Software
43 
Think 
sideways 
Use 
levers 
Think 
10x 
Business of Software
Business of Software 44
Business of Software 45
Business of Software 46
47 
“Selective slacking” 
Business of Software
48 
RoR 
Business of Software
49 
1s and 0s 
Business of Software
50 
Toilets, yarn, etc. 
Business of Software
51 
Kids and calculators 
Business of Software
Business of Software 52
Business of Software 53
54 
Think 
sideways 
Use 
levers 
Think 
10x 
Business of Software
55 
Astro Teller 
Business of Software
Business of Software 56
57 
“It’s easier to make something 
10x better than 10% better.” 
Business of Software
Business of Software 58
59 
Private space companies 
Business of Software
Business of Software 60
61 
“I want to die on Mars.” 
Business of Software
62 
Goals 
Business of Software
63 
Test takers 
Business of Software
64 
Investment 
Business of Software
Business of Software 65
Business of Software 66
67 
This is why… 
Business of Software
68 
It’s easier to start a revolution. 
Business of Software
69 
Think 
sideways 
Use 
levers 
Think 
10x 
Business of Software
No one ever changed 
the world by cutting 
corners. 
70
No one ever made a 
breakthrough without 
breaking rules. 
Business Of Software 71
72 
Let’s break some big ones. 
Business of Software
73 
@ 
@ShaneSnow 
! 
contently.com 
! 
shanesnow.com 
Business of Software
74 
Thank you!

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