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The Swedish Startup Toolkit


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Survey of Swedish Startups by Stripe, in partnership with Stockholm Tech, SUP46, and Business Sweden

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The Swedish Startup Toolkit

  1. 1. The Swedish Startup Toolkit #StartupTools
  2. 2. What’s powering the growth of Sweden’s startup economy? T H E N E W S W E D I S H S TA R T U P T O O L K I T
  3. 3. J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S A N D H O W T H E Y H E L P S W E D I S H S TA R T U P S G R O W A N D S C A L E : Business Sweden Stockholm Tech SUP46 Survey conducted from April to June, 2017. 107 responses from startups were collected, with 87% coming from founders & senior leaders.
  4. 4. Launching and scaling a startup has become easier than ever before. stated that third party tools have made it easier to launch a startup in Sweden in the last 5 years. stated that third party tools have made it easier to scale a startup in Sweden in the last 5 years. 92% 85%
  5. 5. stated that their startup could not exist in its current form today without third-party tools. use more than five third-party tools for their startup. 68%86% Tools are not only widespread, but can even be considered critical infrastructure.
  6. 6. 0 20 40 60 80 14%20% 34% 56% 75% Availability of tools More mature ecosystem Changing consumer behavior Availability of funding Government support The availability of tools is the #1 factor that has made it easier to launch a startup, according to the respondents - way before government support.
  7. 7. T H E S W E D I S H S TA R T U P S TA C K An ecosystem of cloud tools that are enabling Swedish startups to scale on a pay-as-you-grow basis.
  8. 8. M O S T C O M M O N LY U S E D T O O L S : C R M H O S T I N G A N D D ATA S T O R A G E PAY M E N T S T E A M C O L L A B O R AT I O N & C O M M U N I C AT I O N A N A LY T I C S mixpanel
  9. 9. 0 16 32 48 64 41% 48% 56% 62%67% Easier to work remotely as a team Reduced
 operating costs Increased productivity Faster time
 to market Easier to expand inter- nationally Main benefits include easier international expansion
  10. 10. C O N C L U S I O N : •A multitude of different tools and services have emerged that make it easier and cheaper for entrepreneurs to start and scale their business in Sweden. 
 •This ecosystem of third-party tools makes it easier for startups to access international markets - which is particularly important for an outward-looking market like Sweden.