The document discusses using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to make better decisions. It provides examples of SWOT analyses done for a landlord evaluating social media and a business owner ensuring continuity. The presentation aims to convince the audience that purchasing a book on SWOT analysis for $15 will provide more value than the frustration of not having a clear strategic planning process.

1. Be Smart. Use SWOT.A presentation to Sacramento State University Identify your Strengths, Weaknesses, Opportunities and Threats, and then make better decisions © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

2. SWOT = ? 61 Strengths: What are you doing right? Weaknesses: What are you doing wrong? Opportunities: What deserves your time, energy and attention? Threats: Where are you vulnerable? © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

3. What I Do 61 © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

4. My SWOT Case Study 69 © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

5. Social Media is Stupid according to Dave the landlord © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

6. Social Media is Stupid according to Dave the landlord 108

7. Dave’s Social Media SWOT Analysis © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

8. Social Media is Stupid according to Dave the landlord 108 smart

9. What is Important?(finding tenants) What was it like before? Why did you call? What did you expect? What did I do? What were the results? © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

10. Where Did I Get This Content?(for more information) © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

11. SWOT Analysis(I wish it was my creation) 61 Origin: Stanford Research Institute 1960-1970 Funded by Fortune 500 Why does corporate planning fail? What can be done? © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

12. Pete Lazowski’s SWOT Case Study(before) 62 © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

13. Pete Lazowski’s SWOT Case Study(before) 62 © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

14. Pete Lazowski’s SWOT Case Study(after) © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

15. What is Important?(business continuity) What was it like before? Why did you call? What did you expect? What did I do? What were the results? © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

16. A SWOT Case Study for You © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

17. A SWOT Case Study Results © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

18. OK, What is He Selling? You will pay either way: $15 for a powerful book, OR Much more than $15 in frustration, lost productivity and aimless marketing © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

19. SWOT = ? (again)? 61 Strengths: What are you doing right? Weaknesses: What are you doing wrong? Opportunities: What deserves your time, energy and attention? Threats: Where are you vulnerable? © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864

20. 3 Referrals = 1 Free BookToday Referral Name, Phone, E-mail Addresses _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Your name, phone, e-mail address: _______________________________________________________ © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864